0:00product and cookies reveal
A close-up, slightly overhead shot of several freshly baked chocolate chip cookies piled on a white, scalloped-edge plate with a gold rim. The cookies are golden brown with visible melted chocolate chips. A tall, cylindrical, frosted amber-colored glass bottle of "KITSCH HAIR PERFUME Rustic Vanilla" with a matte gold cap is gently placed upright on the plate next to the cookies by an unseen hand. The background is a clean white marble countertop. The lighting is soft and even, highlighting the textures of the cookies and the bottle. Text overlay: "Smell like baking holiday cookies on a chilly morning this winter ๐ช โ๏ธ".
0:03cookie dough preparation vanilla
An overhead shot of a large white mixing bowl on a white marble countertop. Inside the bowl are ingredients for cookie dough: a large amount of white sugar, a smaller clump of light brown sugar, melted yellow butter, and a dollop of what appears to be softened butter. A female hand, with dark polished fingernails and wearing a large gold ring, holds a white measuring spoon containing dark brown vanilla extract, pouring it into the bowl. In the background, slightly out of focus, is the Kitsch hair perfume bottle on a small white plate with a gold rim. The lighting is bright and even, typical of a kitchen. Text overlay appears at 3000ms: "Rustic Vanilla smells just like that, like your favorite cozy fall treat."
0:06cookie dough preparation mixing
This scene is a rapid montage of overhead shots focusing on the cookie dough preparation in a large white mixing bowl on a white marble countertop. The sequence begins with a black electric hand mixer vigorously blending the sugar and butter mixture, forming a light brown, creamy dough. The mixer is then removed, revealing the partially mixed dough. A hand briefly appears holding the Kitsch hair perfume bottle, with the dough in the background, reinforcing the connection. The mixer returns to combine more ingredients, and then a measuring cup adds white flour to the dough. The mixer blends the flour in, and finally, chocolate chips are added and mixed into the dough. Throughout these rapid cuts, the lighting remains consistent, bright and even. Text overlays appear at various points: "Meet Kitsch's newest hair perfume, Rustic Vanilla." (7000ms), "Smoky tonka, toasted vanilla, and sunlit cedar swirl together to create a scent that feels like wrapping yourself in your softest sweater-" (9000ms, 11000ms, 13000ms). Small emojis of cake, cupcake, and ice cream appear next to the text.
0:15scooping cookie dough
An overhead shot of a dark, non-stick baking sheet on a white marble countertop. A female hand, with dark polished fingernails and wearing a large gold ring, uses a silver cookie scoop to transfer dollops of chocolate chip cookie dough from a white mixing bowl onto the baking sheet. Two mounds of dough are already on the sheet, and the hand scoops a third. The dough is light brown with numerous small chocolate chips visible. The background is a clean white marble counter. The lighting is bright and even. Text overlay: "warm, sweet, and perfectly balanced."
0:17baking cookies
This scene is a sequence of shots showing the cookies being baked and removed from the oven. It begins with a medium shot of a stainless steel oven with its door closed. A hand, clad in a grey oven mitt, opens the oven door to reveal the brightly lit interior and empty racks. The camera then cuts to an eye-level shot as the hand slides the baking sheet, now filled with eight evenly spaced scoops of chocolate chip cookie dough, onto the middle rack. The oven door closes. The next shot is a close-up, low-angle view from inside the oven, showing the cookie dough mounds visibly rising and spreading as they bake, illuminated by the oven light. The final shot is a medium shot, again from eye-level, as the hand with the grey oven mitt removes the baking sheet from the oven. The cookies are now golden brown, perfectly baked, and still slightly warm. The background is the kitchen counter and oven. Text overlays appear at various points: "And it's not just about smelling good." (17000ms), "This perfume uses patented odor-eliminating technology to neutralize unwanted smells so your" (19000ms, 21000ms).
0:22baked cookies and product
A close-up, slightly overhead shot identical in composition to the very first scene. Several freshly baked, golden brown chocolate chip cookies with visible melted chocolate chips are piled on a white, scalloped-edge plate with a gold rim. A tall, cylindrical, frosted amber-colored glass bottle of "KITSCH HAIR PERFUME Rustic Vanilla" with a matte gold cap rests upright on the plate next to the cookies. The background is a clean white marble countertop. The lighting is soft and even. Text overlay: "hair feels fresh and touchable no matter where the day takes you."
0:25woman eating cookies
A medium close-up shot of a young adult woman with long, wavy dark brown hair, fair skin, and natural makeup with rosy blush and pink lips. She is wearing a black sleeveless knit top and gold hoop earrings. She is holding a small, white scalloped plate with a gold rim, identical to the one shown previously, which contains two chocolate chip cookies. She smiles subtly at the camera. In the background, a light grey curtain is visible on the left, and a gold-framed floral painting and another gold-framed landscape painting are on the white wall on the right. She then takes a cookie from the plate, bites into it with a pleased expression, chews, and then holds up the bitten cookie, examining it with a contented look. The lighting is soft and even, highlighting her features. Text overlays appear: "Light as air, it mists evenly through your hair, leaving a soft lingering aroma that moves with you, almost like a secret little cloud of fall comfort that follows you around." (25000ms, 27000ms, 29000ms, 31000ms). Small animated cake, cupcake, and ice cream emojis float above her head at 27000ms.
0:33woman using product
A medium close-up shot of the same young adult woman from the previous scene, with long, wavy dark brown hair, fair skin, and natural makeup. She is wearing a black sleeveless knit top and gold hoop earrings. She holds the "KITSCH HAIR PERFUME Rustic Vanilla" bottle upright in her left hand, presenting it to the camera with a confident smile. She then removes the cap with her right hand and proceeds to spray the perfume into her hair, gracefully moving her head to ensure even application. Afterwards, she runs both hands through her hair, fluffing it and appearing satisfied. The background remains the same, with a light grey curtain on the left and framed paintings on the white wall. The lighting is consistent and flattering. Text overlays: "Plus, it's vegan, cruelty-free, and made without parabens, phthalates, or PFAS so you can indulge in that cozy, delicious scent every single day and feel amazing about it." (33000ms, 34000ms, 36000ms).
0:39final product and cookies showcase
A medium close-up shot of the same young adult woman, with long, wavy dark brown hair, fair skin, and natural makeup. She is wearing a black sleeveless knit top and gold hoop earrings. She holds the "KITSCH HAIR PERFUME Rustic Vanilla" bottle in her left hand, showcasing it to the camera. With her right hand, she simultaneously holds the small white scalloped plate with a gold rim, which contains two chocolate chip cookies. She smiles directly at the camera with a friendly and inviting expression. The background is consistent: a light grey curtain on the left and framed paintings on the white wall. The lighting is soft and even. Text overlays: "So this is your sign to grab a hair perfume that brings you comfort, smells amazing, and will be your perfect scent for fall." (39000ms, 41000ms, 43000ms). Two small animated fall leaf emojis (one red, one orange) appear on either side of the woman at 43000ms.