0:00close up pan
The scene opens with a close-up shot of a sleek, dark stainless steel pan with a matching lid, positioned prominently in the center of the frame. The pan has a reflective surface that catches soft, warm, orange-yellow light from out-of-focus background elements, creating bokeh effects, suggesting a cozy kitchen or dining ambiance. The background is dark and blurred, emphasizing the pan. A faint reflection of these warm lights is visible on the pan's metallic surface. The text 'PAN' appears in bright turquoise with a red outline at the bottom center of the pan. The lighting is soft and directional, highlighting the contours and metallic sheen of the cookware. The overall color palette is dark and moody, with warm accents from the background lights. The camera is static, focusing entirely on the pan.
0:01wide shot cookware set
This wide shot showcases a collection of matching dark stainless steel pots and pans, with lids, arranged on a modern stainless steel gas stovetop. The stovetop features multiple burners and control knobs. In the background, a distinctive kitchen backsplash made of rectangular, variegated brown and beige tiles adds texture and warmth to the scene. The lighting is still warm and dim, highlighting the metallic surfaces of the cookware. There are reflections of ambient light on the pots and pans, suggesting a clean and organized kitchen environment. The composition is balanced, with the stovetop and cookware filling the lower two-thirds of the frame, and the tiled backsplash occupying the upper portion. The text 'COMPLETELY CHANGED HOW I COOK AT HOME.' appears at the bottom of the frame in turquoise with a red outline. The camera remains static.
0:03placing pan on burner
The scene features a close-up on a person's hands carefully placing a dark stainless steel pan with a lid onto a white, compact gas burner. The pan is identical to those seen previously, with its reflective surface. The hands are positioned on either side of the pan, demonstrating a gentle and deliberate action. The background is dark and out of focus, drawing attention to the action. The gas burner is white with a gray grill, providing a contrast to the dark pan. The lighting is focused on the pan and hands, with soft highlights on the metal. The text 'RESULTS' in turquoise with a red outline is displayed centrally below the pan. The camera is static, capturing the precise moment of placement.
0:04lifting pan lid
This close-up shot focuses on a dark stainless steel pan with its lid being gently lifted by a hand. The interior of the pan is dark and indistinct, but the lifting motion suggests anticipation of cooking. The lid rises smoothly, revealing glimpses of the pan's inside. The hand, with dark manicured nails, holds the lid by its metallic knob. The background is blurred and dark, keeping the viewer's attention on the action of opening the pan. The lighting creates soft highlights on the metallic surfaces. The text 'NO CHEMICALS,' appears in turquoise with a red outline at the bottom of the frame, hinting at the product's features. The camera is static, capturing the smooth, slow movement.
0:05overhead raw steak
An overhead shot presents a thick, raw ribeye steak resting on a crumpled piece of light brown butcher paper. The steak is rich red with visible marbling of white fat, indicating high quality. The butcher paper is textured and absorbs some of the light. The background beyond the paper is dark and out of focus, emphasizing the steak. The lighting is direct but soft, highlighting the natural colors and textures of the meat. The overall color palette features vibrant reds and whites against the earthy brown of the paper and dark background. The text 'TODAY, I'M COOKING' appears in turquoise with a red outline at the bottom center of the frame. The camera is static, providing a clear, appetizing view of the main ingredient.
0:06seasoning steak peppercorns
A medium shot captures a person, partially visible from the chest up, leaning over a raw steak. They are wearing a dark grey or blue collared shirt. Their hands are holding a dark, tall peppercorn grinder and actively grinding fresh peppercorns onto the steak, which rests on butcher paper. The steak is not fully in frame, but its edge is visible. The background is very dark, creating a strong contrast and keeping focus on the action of seasoning. Soft, warm light illuminates the hands, the grinder, and the steak. The text 'PEPPERCORN' in turquoise with a red outline is positioned below the steak. The camera is static, focused on the precise action of seasoning.
0:07tying steak with string
This close-up shot focuses on a person's hands meticulously tying a piece of kitchen twine around the raw ribeye steak, which is still resting on the butcher paper. The hands are working with precision to secure the string, likely to help the steak maintain its shape during cooking. The steak's texture, with its raw red meat and streaks of white fat, is clearly visible. The butcher paper beneath it is slightly crumpled. The background is dark and out of focus, ensuring full attention is on the hands and the steak. The lighting is soft but direct, highlighting the details of the hands, string, and meat. The camera is static, capturing this detailed preparation step.
0:08overhead placing steak in pan
An overhead shot shows a thick, raw ribeye steak being carefully placed into a dark non-stick pan, which appears to already contain a small amount of oil or fat, visible as a slight sheen on the pan's surface. The pan has a distinct hexagonal grid pattern on its cooking surface. The steak makes a soft sizzling sound as it touches the hot pan, implying it's already preheated. The background is dark and out of focus. The lighting is direct, highlighting the contrast between the dark pan and the vibrant red of the steak. The text 'AND MASHED POTATOES,' in turquoise with a red outline, appears at the bottom. The camera is static, capturing the moment the steak hits the pan.
0:09searing steak with spatula
A close-up shot captures a square-headed metal spatula pressing firmly down on a searing steak in a dark pan. The steak has developed a deep, caramelized brown crust on the side facing the pan, indicating a good sear. Smoke or steam gently rises from around the steak, suggesting high heat cooking. The pan's hexagonal grid pattern is visible beneath the steak. The background is dark and blurred. The lighting is strong, creating highlights on the metal spatula and the glistening surface of the steak. The text 'MAKES' appears in turquoise with a red outline at the bottom of the frame. The camera is static, focusing on the intense searing process.
0:09adding herbs to steak
This close-up shot shows a hand delicately adding fresh sprigs of rosemary and thyme, along with garlic cloves, into a dark pan where a steak is searing. The steak, with its brown crust and some bubbling oil, occupies a portion of the pan. The green herbs provide a vibrant contrast to the dark pan and red-brown steak. The garlic cloves are whole, resting beside the steak. The background is dark and out of focus. The lighting is warm and focused on the pan, creating appetizing highlights on the ingredients. The text 'EFFORTLESS.' in turquoise with a red outline is displayed at the bottom of the frame. The camera is static, capturing the fragrant additions.
0:10basting steak with spoon
A close-up shot captures a white, flat-bottomed spoon being used to baste a searing steak in a dark pan. The spoon scoops up the bubbling oil, butter, and herb-infused liquid from the pan and pours it over the top of the steak. The steak, still developing its crust, is surrounded by the aromatic liquid, with herbs and garlic visible beside it. Steam gently rises from the hot pan. The background is dark and out of focus. The lighting is warm and directional, highlighting the glistening, rich liquid and the textures of the steak. The text 'WE'VE BEEN USING THESE PANS' appears in turquoise with a red outline at the bottom of the frame. The camera is static, showing the continuous basting motion.
0:12pan in oven
A close-up shot reveals a dark stainless steel pan, containing the searing steak and herbs, placed inside a lit oven. The pan rests on a metal oven rack, which is clean and metallic. The oven interior is dark but illuminated by its internal light, giving it a warm, orange glow. The back wall of the oven has a metallic, perforated surface. The heat from the oven is evident, with faint heat haze visible. The background beyond the oven door is dark and indistinguishable. The text 'A WHILE NOW' in turquoise with a red outline is displayed at the bottom of the frame. The camera is static, showing the transition of the cooking process from stovetop to oven.
0:13close up pan with lid
This scene is a close-up shot of a dark stainless steel pan with a lid, mirroring the very first shot. It sits on a dark, reflective surface, likely a countertop or stovetop. The background is blurred with warm, glowing bokeh lights, suggesting a cozy, dimly lit kitchen environment. The metallic surface of the pan and lid reflects these lights softly. The text 'THEY'RE' in bright turquoise with a red outline appears centrally at the bottom of the pan. The lighting is soft and atmospheric, emphasizing the pan's aesthetic. The camera is static, revisiting the product in a pristine state.
0:14person holding pan
A medium shot shows a person, likely female, with dark hair tied back in a braid, smiling slightly and holding a dark stainless steel pan by its handle. They are wearing a dark grey or blue button-up shirt. The pan has a lid and its handle is prominent. The person is positioned in the lower-middle of the frame, looking towards the camera with a subtle, pleased expression. The background is dark and indistinct, focusing attention on the person and the pan. The lighting is soft and warm, casting gentle highlights on the person's face and the pan. The text 'YOU KNOW HOW' in turquoise with a red outline is positioned below the pan. The camera is static, capturing a direct interaction with the product.
0:15extreme close up pan surface
An extreme close-up shot reveals the intricate, textured cooking surface of the dark pan. The surface features a distinct hexagonal grid pattern, with each hexagon containing smaller dots or bumps, giving it a unique tactile appearance. The material appears dark and durable. The lighting is direct, highlighting the three-dimensional quality of the texture and creating subtle shadows within the hexagonal depressions. There is no visible background, only the detailed surface of the pan. The text 'BUBBLE UP IN THE CENTER OVER TIME?' in turquoise with a red outline is placed at the bottom of the frame, emphasizing a common issue with pans. The camera is static, providing a magnified view of the pan's innovative design.
0:16zoom in pan texture
This scene is an even tighter, extreme close-up shot of the dark, textured cooking surface of the pan. The camera slowly zooms in, further magnifying the hexagonal grid pattern and the smaller dots within each hexagon. The texture is even more pronounced, with greater detail visible in the individual components of the grid. The surface is dark grey-black, showing a slight sheen where light catches the raised areas. The background is completely obscured by the extreme magnification. The lighting remains direct, accentuating the depth and durability of the pan's design. The camera executes a slow, deliberate push-in, highlighting the quality of the material and craftsmanship.
0:17overhead rinsing potatoes
An overhead shot depicts chunks of peeled, raw potatoes, light yellow in color, being rinsed under a stream of water in a metal colander. The potatoes are irregularly cut, suggesting homemade preparation. Water cascades over them, flowing through the colander's mesh. The colander itself is dark grey metal with small circular perforations. It rests in a larger metal bowl or pot, which is also dark. The background is a dark, matte surface, possibly a countertop. The lighting is bright and even, highlighting the clean white of the water and the fresh yellow of the potatoes. The text 'YEAH.' in turquoise with a red outline appears at the bottom. The camera is static, providing a clear view of the rinsing process.
0:18pot on gas burner
A close-up shot focuses on a dark cooking pot sitting on a gas burner, with a vibrant blue and orange flame clearly visible beneath it. The pot is dark grey or black and has a smooth, solid appearance. The flame is intense and concentrated, indicating high heat. The background is dark and out of focus, drawing attention to the cooking process. The lighting is primarily from the flame itself, casting a warm glow on the underside of the pot. The text 'THESE DON'T.' in turquoise with a red outline is positioned at the bottom of the frame. The camera is static, capturing the direct application of heat to the cookware.
0:19overhead boiling potatoes
An overhead shot shows potato chunks boiling vigorously in a dark pot. The water is bubbling rapidly, indicating a rolling boil, and steam is rising. The potatoes are softened and slightly submerged in the frothy, cloudy water. The pot has a distinct fine mesh or hexagonal textured rim visible around its inner edge, similar to the pan surface. The background is dark and indistinct. The lighting is bright and even, highlighting the motion of the boiling water and the soft texture of the potatoes. The text 'THEY STAY PERFECTLY' in turquoise with a red outline is displayed at the bottom. The camera is static, capturing the active cooking process.
0:20mashing potatoes
A close-up shot focuses on a person's hands mashing boiled potatoes directly in the dark pot using a metal potato masher. The potatoes are soft and fluffy, easily yielding to the masher, creating a creamy texture. The pot's interior features the same hexagonal grid pattern seen earlier, confirming it's part of the advertised cookware set. Steam gently rises from the hot potatoes. The background is dark and out of focus. The lighting is direct, highlighting the mashing action and the texture of the potatoes. The text 'EVEN AFTER MONTHS OF COOKING.' in turquoise with a red outline is positioned at the bottom of the frame. The camera is static, capturing the transformation of the potatoes.
0:22mashed potatoes extrusion
An extreme close-up shot shows creamy, mashed potatoes being pressed through the small holes of a potato ricer or sieve. The mashed potatoes extrude in soft, wavy strands, collecting on the underside. The metal mesh of the ricer is clearly visible, with the smooth, yellow-white potatoes passing through it. The background is dark and blurred with warm bokeh lights, similar to previous scenes, providing a soft contrast. The lighting is direct, highlighting the smooth, fine texture of the riced potatoes. The text 'INDUCTION' in turquoise with a red outline is positioned at the bottom. The camera is static, focusing on the fine texture creation.
0:23mixing mashed potatoes
A medium shot captures a person's hands mixing fluffy mashed potatoes with a dark spatula in a ribbed, dark reddish-brown ceramic bowl. A block of white butter is being incorporated into the warm potatoes, melting as it's stirred. The mashed potatoes are creamy and light yellow. The bowl has a textured, vertical ribbed pattern on its exterior. The background is dark and out of focus. The lighting is soft and even, highlighting the creamy texture of the potatoes and the melting butter. The text 'ON OPEN FLAME, AND THEY PERFORM BEAUTIFULLY.' in turquoise with a red outline is displayed at the bottom. The camera is static, showing the final preparation of the side dish.
0:25stirring mashed potatoes
A close-up shot focuses on a dark spatula continuously stirring and smoothing the mashed potatoes in the ribbed, dark reddish-brown ceramic bowl. The potatoes are now fully incorporated with the butter, appearing very creamy, smooth, and uniformly light yellow. The spatula creates soft peaks and swirls in the potatoes as it moves. The textured interior of the bowl is visible as the spatula scrapes against it. The background is dark and out of focus. The lighting is soft and even, emphasizing the smooth, appetizing texture of the mashed potatoes. The text 'MADE' in turquoise with a red outline is displayed at the bottom. The camera is static, highlighting the perfect consistency.
0:26pouring peppercorns into mortar
A close-up shot captures a person's hands pouring a cascade of small, dark black peppercorns from a small, dark, round bowl into a larger, dark grey stone mortar. The peppercorns tumble freely into the mortar, creating a dynamic visual. The hands are positioned at the top of the frame, carefully guiding the pour. The mortar is robust and textured. The background is dark and out of focus. The lighting is direct, highlighting the individual peppercorns and the dark, earthy tones of the bowls. The text 'TITANIUM,' in turquoise with a red outline is prominently displayed at the bottom. The camera is static, showcasing the preparation of fresh seasoning.
0:27close up shallot
This extreme close-up shot focuses intently on a single, vibrant red shallot resting on a dark, reflective surface. The shallot has a smooth, glossy skin with subtle striations of purple and red. A small, lighter colored root end is visible at the bottom. The reflection of the shallot is faintly visible on the dark surface beneath it. The background is completely dark and out of focus. The lighting is direct and creates a soft sheen on the shallot's skin, highlighting its rich color and smooth texture. The text 'NOT COATED,' in turquoise with a red outline, appears at the bottom. The camera is static, presenting the ingredient in clear detail.
0:28slicing shallot
A close-up shot captures a person's hands skillfully slicing a red shallot with a sharp, metallic chef's knife on a dark cutting board. The shallot is cut lengthwise, revealing its layered, white and purple interior. The knife blade is shiny and reflects some light. The dark cutting board provides a stark contrast to the shallot's bright colors. The background is dark and out of focus. The lighting is direct, highlighting the precision of the cut and the fresh, moist interior of the shallot. The text 'NONSTICK.' in turquoise with a red outline is displayed at the bottom. The camera is static, focusing on the careful culinary technique.
0:29person chopping shallot
A medium shot shows a person, mostly visible from the chest up, leaning over a cutting board, engrossed in chopping a shallot. They are wearing a dark grey or blue collared shirt. Their hands are in motion, rapidly dicing the shallot with a chef's knife. The chopped pieces of shallot are small and fine, indicating careful preparation. The background is dark and out of focus, keeping the attention on the chopping action. The lighting is soft and warm, illuminating the person's face and hands. The text 'IT FOR' in turquoise with a red outline is displayed at the bottom. The camera is static, capturing the diligent chef at work.
0:30pan bottom details
A close-up shot focuses on the underside of a dark, metallic pan, highlighting its brand information and specifications. The text 'OUR PLACE LOS ANGELES' is clearly visible, along with 'ELECTRIC - INDUCTION' and 'PREMIUM PLY MADE WITHOUT PTFE PFOA'. The metal surface is brushed, giving it a subtle texture. Shadows from unseen objects fall across the pan's bottom. The background is dark and blurred, directing all focus to the details on the pan. The lighting is bright and even, making the engraved text legible. The text 'ADD' in turquoise with a red outline is positioned at the bottom. The camera is static, showcasing the product's quality and features.
0:31adding chopped shallots to pan
A close-up shot captures a heap of finely chopped shallots or onions being poured from a small bowl into a dark pan that already contains a shimmering pool of hot oil. The pan has the characteristic hexagonal grid pattern on its surface. The shallots fall in a loose pile, some beginning to sizzle as they hit the hot oil. The background is dark and out of focus. The lighting is direct, creating highlights on the oil and the moist texture of the shallots. The text 'SECONDS. ADD' in turquoise with a red outline is displayed at the bottom. The camera is static, showing the commencement of aromatic cooking.
0:32pouring liquid into sauce
A close-up shot features a stream of amber-colored liquid, likely broth or wine, being poured from a small, clear glass measuring cup with a wooden handle into a dark pan. The pan contains the now-caramelized and sizzling chopped shallots, which are a deep brown. The liquid flows smoothly and causes the contents of the pan to bubble and steam. The hexagonal grid pattern of the pan is visible. The background is dark and out of focus. The lighting is warm and focused, creating a beautiful translucency in the liquid and highlighting the rich color of the shallots. The text 'SEAR' in turquoise with a red outline appears at the bottom. The camera is static, showing the development of a sauce.
0:33pouring cream into sauce
A close-up shot shows a thick, white stream of cream being poured from a small, dark metallic jug into a simmering sauce in a dark pan. The sauce beneath is a rich, medium-brown color, actively bubbling. The cream mixes into the sauce, creating swirling patterns. The hexagonal grid pattern of the pan is visible. The background is dark and out of focus. The lighting is direct, highlighting the contrast between the white cream and the darker sauce, and emphasizing the creamy texture. The text 'YOU' in turquoise with a red outline is displayed at the bottom. The camera is static, capturing the final enriching step of the sauce.
0:34adding butter to sauce
A close-up shot features a large, rectangular block of white butter being dropped into the simmering, creamy sauce in a dark pan. The butter lands softly in the center of the sauce, which is a light beige-brown color and has a visibly smooth texture. The hexagonal grid pattern of the pan is visible beneath the sauce. The background is dark and out of focus. The lighting is direct, highlighting the distinct white of the butter against the warm tones of the sauce. The text 'UTENSILS,' in turquoise with a red outline, appears at the bottom. The camera is static, showcasing the final touch for richness and flavor in the sauce.
0:35stirring butter into sauce
A close-up shot shows a dark, flat-bottomed spatula stirring the melting butter into the creamy, light beige-brown sauce in a dark pan. The butter, now partially melted, swirls into the sauce, making it even smoother and richer. The spatula moves with a gentle, circular motion, ensuring even incorporation. The hexagonal grid pattern of the pan is visible beneath the sauce as the spatula pushes it aside. The background is dark and out of focus. The lighting is direct, accentuating the smooth, viscous texture of the sauce. The text 'GO HIGH HEAT,' in turquoise with a red outline is displayed at the bottom. The camera is static, demonstrating the smooth emulsification process.
0:36extreme close up cooking surface
An extreme close-up shot provides an overhead view of a textured cooking surface, likely a griddle or the pan itself, on which two large, circular, light brown pancakes or flatbreads are cooking. The surface has a distinct, fine mesh or hexagonal pattern. The pancakes are golden brown on the side facing the camera, with small bubbles visible, indicating they are actively cooking. A slight sheen of oil or fat is visible around them. The background is entirely filled by the cooking surface. The lighting is bright and direct, highlighting the crisp texture and uniform browning of the items. The text 'THE DISHWASHER,' in turquoise with a red outline, appears at the bottom. The camera is static, focusing on the efficient cooking performance.
0:37close up sliced steak
A close-up shot presents several thick slices of cooked steak arranged neatly. The steak is perfectly cooked to a medium-rare doneness, showing a vibrant pink-red center that contrasts with the dark, caramelized crust. The meat is glistening with juices. Small sprinkles of coarse salt or seasoning are visible on the surface. The background is dark and out of focus, emphasizing the delicious appearance of the steak. The lighting is direct, creating highlights on the moist, juicy meat and the crisp sear. The text 'NO PROBLEM AT ALL. THE STEAK' in turquoise with a red outline is displayed at the bottom. The camera is static, showcasing the ideal cooking results.
0:38handling cooked steak
A close-up shot shows a person's hands, covered in sleek black gloves, carefully arranging or handling slices of cooked steak. The steak slices are a deep red-brown with a visible pink interior, confirming a medium-rare doneness. Some small salt crystals or seasoning are visible on the surface. The black gloves provide a stark contrast to the rich colors of the meat, making the steak stand out. The background is dark and out of focus. The lighting is direct, creating highlights on the moist steak and the texture of the gloves. The text 'COOKS' in turquoise with a red outline is displayed at the bottom. The camera is static, emphasizing the care taken with the finished product.
0:38plating steak and sauce
A close-up shot captures a hand pouring a generous stream of creamy, light brown peppercorn sauce from a small, white ceramic pitcher onto a beautifully plated meal. The plate holds neatly sliced steak (medium-rare) and a dollop of fluffy mashed potatoes. The sauce flows smoothly, covering some of the steak and potatoes, creating an appealing presentation. The white ceramic pitcher has a minimalist design. The background is dark and out of focus. The lighting is soft and warm, highlighting the rich colors of the food and the smooth texture of the sauce. The text 'EVENLY, THE SAUCE SLIDES RIGHT OFF, AND' in turquoise with a red outline is displayed at the bottom. The camera is static, showcasing the final touch to a gourmet meal.
0:41cutting steak on plate
A close-up shot shows a hand using a black fork and knife to cut a piece of the perfectly cooked steak on a decorative, patterned plate. The steak, still glistening with juice, reveals its medium-rare interior. Beside it, a portion of fluffy mashed potatoes is visible. The plate is white with a green and black intricate pattern around its rim. The background is dark and out of focus. The lighting is soft and warm, making the food look appetizing and highlighting the ease with which the steak is cut. The text 'SECONDS.' in turquoise with a red outline is displayed at the bottom. The camera is static, demonstrating the tenderness of the meat.
0:42person eating steak
A medium shot captures a person, likely female with dark hair in a braid, taking a bite of steak from a fork. She is wearing a dark grey or blue button-up shirt and is holding the plate with the steak and mashed potatoes in her other hand. Her mouth is slightly open, showing her eating the food, and she looks directly at the camera with a satisfied expression. The background is dark and blurred, focusing on her. The lighting is soft and warm, illuminating her face and the plate. The text 'HONESTLY, THIS COOKWARE' in turquoise with a red outline is displayed at the bottom. The camera is static, conveying enjoyment and approval.
0:43person eating mashed potatoes and smiling
A medium shot shows the same person, with dark hair in a braid, eating mashed potatoes from a fork. She is wearing a dark grey or blue button-up shirt. She holds the plate of steak and mashed potatoes and is looking directly at the camera, offering a warm, genuine smile. Her mouth is closed after taking a bite. The background is dark and blurred. The lighting is soft and warm, highlighting her pleased expression. The text 'WHAT IT PROMISES. AND THAT'S RARE.' in turquoise with a red outline is displayed at the bottom. The camera is static, capturing her endorsement and satisfaction with the meal.
0:45wide shot cookware set final
The scene is a wide shot of a full collection of dark stainless steel pots and pans, with lids, arranged neatly on a modern stainless steel gas stovetop. This shot is identical to an earlier scene but serves as a concluding visual. The stovetop features multiple burners and control knobs. In the background, a distinctive kitchen backsplash made of rectangular, variegated brown and beige tiles adds texture and warmth. The lighting is warm and dim, creating a sophisticated and inviting kitchen ambiance, with reflections on the metallic surfaces. The composition is balanced, showcasing the complete cookware set as the centerpiece. The text 'AND THAT'S RARE.' appears in turquoise with a red outline at the bottom of the frame, linking the product's quality to the final statement. The camera is static.
