0:00woman holding bakeware box
A young adult woman stands in a modern kitchen, smiling brightly at the camera while holding a large, light-colored Caraway bakeware set box. The box prominently displays the 'Caraway' logo and images of baking items. She is framed from the chest up, with bright white kitchen cabinets and a subtle backsplash visible behind her. The kitchen features gold cabinet handles, suggesting a clean and contemporary aesthetic. Overhead lighting illuminates the scene, creating a warm and inviting atmosphere. A text overlay at the top reads: 'The ultimate gift and it's on sale now for Black Friday 🎁'. The color palette is dominated by warm neutrals, white, and the soft grey/beige of the product box.
0:01bakeware set overview
A detailed medium close-up shot from a slightly elevated, almost top-down perspective showcases a comprehensive Caraway bakeware set arranged on a pristine white kitchen countertop. The set includes a large wire cooling rack, various rectangular baking sheets, and several round and oval baking dishes, all in a stylish light grey and cream color combination. In the background, a warm-toned wooden cutting board and the white subway tile backsplash of the modern kitchen are visible. The lighting is bright and even, highlighting the clean lines and smooth surfaces of the bakeware. The overall color palette is minimalistic and chic, with shades of white, grey, and natural wood tones. A green text overlay from the previous scene, 'The ultimate gift and it's on sale now for Black Friday 🎁', remains visible.
0:04picking up bakeware
A close-up shot focuses on a hand with neatly manicured light pink fingernails, delicately lifting a rectangular, light grey Caraway baking dish from the white kitchen countertop. The interior of the dish is dark grey, contrasting with its lighter exterior. Other bakeware pieces, similar in style and color, are visible and slightly blurred in the background. The white countertop and a subtle portion of the subway tile backsplash can be seen. The scene is brightly lit from overhead, emphasizing the product's design. A green text overlay, 'Up to 20% off for Black Friday Sale 🌿', is displayed at the top, indicating a promotional message. The color scheme is clean and modern, centered on whites, greys, and the subtle pink of the nails.
0:05adding ingredients flour sugar
An overhead close-up shot captures the process of baking preparation on a white marble kitchen countertop. First, a metal measuring cup is seen pouring white flour into a decorative white ceramic mixing bowl with a colorful floral pattern around its rim. Immediately after, the same measuring cup adds light brown sugar to the bowl, mixing with the flour already present. A grey muffin tin, part of the Caraway bakeware set, is visible in the upper background, slightly out of focus. Bright, even overhead lighting illuminates the ingredients and countertop. A green text overlay, 'Up to 20% off for Black Friday Sale 🌿', is positioned at the top of the frame. The primary colors are white, brown, and grey, with a touch of floral color on the bowl.
0:07adding spices and pumpkin puree
This overhead close-up shot continues the baking process. A female hand with light pink nails first adds a pinch of brown spice, likely cinnamon, from a small jar into the white floral mixing bowl containing flour and sugar. Subsequently, the hand uses a clear glass bowl and a spatula to pour a thick, orange pumpkin puree into the mixing bowl, adding to the dry ingredients. In the blurred background, a golden retriever's head is partially visible, observing the activity. A grey Caraway muffin tin is also visible on the white marble countertop. The scene is brightly and evenly lit. A text overlay at the top states: 'I've been obsessed with Caraway for years ❤️'. The color palette includes the warm orange of the pumpkin, browns, whites, and the subtle floral hues of the bowl, contrasted with the grey bakeware and the dog's golden fur.
0:09mixing batter
An overhead close-up shot shows a hand actively mixing an orange-colored batter in a white ceramic mixing bowl with a floral pattern. The batter has a thick, cohesive texture. A grey Caraway muffin tin is visible on the white marble countertop in the background, slightly out of focus. The scene is brightly and evenly lit from above. A green text overlay, 'My go-to gift for the holiday season 🎁', is displayed at the top of the frame. The dominant colors are the warm orange of the batter, white of the bowl and countertop, and the cool grey of the muffin tin.
0:10filling muffin tin
An overhead medium close-up shot captures the meticulous process of filling a grey Caraway muffin tin. A hand with light pink fingernails first spoons the thick, orange batter into individual muffin cups. Then, the same hand sprinkles a coarse, brown crumble topping over the batter in each cup. The grey muffin tin sits on a clean white marble countertop. The scene is well-lit from above, highlighting the textures of the batter and topping. A text overlay, 'My go-to gift for the holiday season 🎁', is visible at the top. The color palette focuses on the warm orange of the batter, the brown of the crumble, and the neutral grey of the muffin tin against the white countertop.
0:13placing muffin tin in oven
A medium close-up shot, captured at eye-level, shows a hand wearing a blue and white striped oven mitt carefully sliding a grey Caraway muffin tin into a modern, stainless steel oven. The muffin tin is filled with orange batter topped with brown crumble. The oven interior is dimly lit but reveals the dark grey racks. The shiny black stovetop is visible in the foreground, and parts of the white kitchen cabinets and subway tile backsplash are in the background. The lighting in the kitchen is bright and warm. A text overlay at the top reads: 'My go-to gift for the holiday season 🎁'. The main colors are the grey of the tin, orange of the muffins, silver of the oven, and the blue/white of the mitt, set against a backdrop of white and black kitchen elements.
0:14cookware drawer display
An overhead shot looks down into an open wooden kitchen drawer, revealing a neatly organized collection of Caraway cookware. The drawer is equipped with a gold handle on its white cabinet exterior. Inside, a large white stockpot with a matching lid and a smaller white saucepan with its lid are stacked efficiently. Additionally, a light grey baking dish and a flat grey baking sheet are visible, all with a clean, minimalist design. The wooden interior of the drawer contrasts with the white and grey of the cookware. The scene is brightly and evenly lit. A green text overlay, 'My go-to gift for the holiday season 🎁', is displayed at the top. The drawer smoothly slides closed towards the end of the clip, showcasing the compact storage solution.
0:15boiling potatoes
A medium close-up shot at eye-level captures a light beige and grey Caraway pot on a black gas stovetop, vigorously boiling water. A hand with light pink fingernails is seen dropping several small, yellow-skinned potatoes into the bubbling water. In the background, a white subway tile backsplash, a vibrant blue ceramic pitcher filled with wooden kitchen utensils, and part of a wooden cutting board create a cozy kitchen atmosphere. Bright, even lighting illuminates the scene. A green text overlay, 'The upgrade you deserve ✅', is positioned at the top. The color scheme is a mix of warm tones (yellow potatoes, wooden utensils) and cool tones (grey pot, blue pitcher, white tiles), all under bright lighting.
0:16bakeware organizer and removal
This sequence begins with a medium close-up, slightly high-angle shot showcasing a neat kitchen countertop with a light grey Caraway cabinet organizer. Various rectangular Caraway bakeware pieces, in matching grey and cream colors, are perfectly slotted into the organizer, demonstrating efficient storage. The background features a white subway tile backsplash and glimpses of white cabinetry. The scene is brightly lit, emphasizing the clean organization. A green text overlay, 'The upgrade you deserve ✅', is displayed. The camera then shifts slightly to eye-level, focusing on a female hand with light pink nails pulling one of the grey rectangular baking trays from the organizer. The text overlay changes to: 'Worth the investment, especially on sale 🌿'. The color palette is dominated by neutral greys, creams, and whites, reflecting a modern kitchen aesthetic.
0:19preparing roasted potatoes
An overhead close-up shot focuses on the preparation of roasted potatoes in a grey Caraway baking tray on a white kitchen countertop. First, cooked, small yellow potatoes are poured from a metal strainer into the baking tray. Next, a hand uses the bottom of a clear glass cup to gently smash each potato, creating a flat surface. Subsequently, a hand pours a generous amount of golden olive oil from a clear bottle over the smashed potatoes. Finally, the hand sprinkles white salt crystals from its fingertips onto the oiled potatoes. In the blurred background, a kitchen stand mixer and a warm glowing candle add subtle context. The scene is brightly and evenly lit. Text overlays appear: 'Worth the investment, especially on sale 🌿', then 'Beautiful and functional ✨'. The color palette highlights the golden yellow of the potatoes, the green of the oil, and the neutral grey of the tray, contrasted with the white countertop.
0:23food storage containers
An overhead shot looks down into an open wooden kitchen drawer, showcasing a set of neat Caraway food storage containers. The containers are rectangular, with light beige exteriors and grey interiors, and some have clear lids. They are neatly stacked and organized within the drawer. A hand with light pink fingernails reaches into the drawer and pulls out one of the rectangular containers, briefly revealing others underneath. The drawer has a gold handle on its white cabinet front. The scene is brightly and evenly lit. A green text overlay, 'Beautiful and functional ✨', is displayed at the top. The color scheme is clean and modern, featuring the natural wood tones of the drawer, the white of the cabinets, and the neutral beige and grey of the containers.
0:25muffins baking in oven
A close-up shot peers inside a brightly lit oven, revealing a grey Caraway muffin tin filled with pumpkin muffins, actively baking. The muffins are golden-orange with a noticeable brown crumble topping. The oven's heating elements are visible but softly blurred, and the interior is warm with a yellow-orange glow. The focus is entirely on the muffins and the muffin tin within the oven environment, indicating active cooking. No text overlays are present in this segment. The dominant colors are the warm oranges and browns of the muffins, contrasted with the cool grey of the tin and the internal lighting of the oven.
0:26baked goods display
A high-angle medium shot presents an appealing display of freshly baked goods on a white kitchen countertop. A grey Caraway muffin tin holds several golden-orange pumpkin muffins with crumble topping, while an adjacent grey baking tray contains a batch of chocolate chip cookies. More muffins and cookies are arranged on a metal cooling rack. The background shows parts of the kitchen, including a mixer, a wooden cutting board, and a blue ceramic pitcher, all softly blurred. Bright, even lighting illuminates the baked items. A green text overlay, 'The Bakeware Set is perfect for the holidays 🍪', is visible at the top. The color palette is warm and inviting, dominated by the golden browns of the baked goods, the white of the countertop, and the neutral grey of the bakeware.
0:28woman removing baked goods
This sequence shows a young adult woman in a modern kitchen. The first shot is a wide angle, capturing her full figure as she opens a stainless steel oven door, bends down, and uses a pink oven mitt to pull out a grey Caraway baking tray filled with golden-brown baked potatoes. She then stands up and carefully places the tray on the black stovetop, before closing the oven door. The kitchen is brightly lit with overhead and under-cabinet lighting, showcasing white cabinets, a white subway tile backsplash, and various wooden utensils. Text overlays include 'The Bakeware Set is perfect for the holidays 🍪' which then transitions to 'Ceramic non-stick makes cooking and cleaning easy 🫧'. The color palette features the woman's warm brown sweater, white shorts, the vibrant pink mitt, and the neutral tones of the kitchen.
0:31lifting cookie from tray
A close-up shot focuses on a brown, chocolate chip cookie being carefully lifted from a grey Caraway baking tray using a wooden spatula. The cookie appears soft and perfectly baked, with visible chocolate chips. The grey baking tray is positioned next to a grey Caraway muffin tin filled with golden-orange pumpkin muffins, both resting on a white kitchen countertop. The scene is brightly and evenly lit, highlighting the textures of the baked goods. A green text overlay, 'Ceramic non-stick makes cooking and cleaning easy 🫧', is visible at the top. The color palette is warm (brown cookies, orange muffins, wood spatula) against the cool grey of the bakeware and white of the countertop.
0:33cleaning bakeware in sink
This sequence features overhead close-up shots demonstrating the ease of cleaning Caraway bakeware in a modern kitchen sink. First, a hand with light pink fingernails scrubs a soapy grey rectangular Caraway baking tray with a white brush in a white sink, generating light foam. Then, the hand holds the tray under running water from a gold faucet, rinsing off the soap. Subsequently, the hand rotates, and a grey Caraway muffin tin is placed under the running water, also being rinsed. A white drying rack is positioned next to the sink. Green text overlays appear sequentially: 'Ceramic non-stick makes cooking and cleaning easy 🫧', 'No PTFE', and 'No PFAS'. The scene is brightly and evenly lit. The color palette highlights the white of the sink, the gold of the faucet, and the neutral grey of the bakeware, with touches of pink from the nails and white from the soap.
0:37baked goods on cooling rack
An overhead medium close-up shot showcases a metal cooling rack laden with freshly baked goods on a white kitchen countertop. The rack holds several golden-orange pumpkin muffins with crumble topping and an equal number of brown chocolate chip cookies. In the blurred background, a white marble rolling pin with wooden handles and a wooden cutting board are visible. The lighting is bright and even, highlighting the appealing textures of the baked items. A green text overlay, 'No worries', is displayed at the top, emphasizing the product's safety. The color palette is warm and inviting, featuring the golden browns of the baked goods, the white of the countertop, and the metallic silver of the cooling rack.
0:38storing baked goods
This sequence shows a young adult woman efficiently organizing baked goods into Caraway food storage containers in a modern kitchen. The first shot is a medium wide angle from behind the woman, showing her placing items into containers on a white countertop. This transitions to close-up overhead shots: first, her hand with light pink fingernails places two golden-orange pumpkin muffins into a light grey rectangular container. Then, she places a brown chocolate chip cookie into another identical container. Finally, her hand places a light beige lid onto the muffin-filled container. Various Caraway bakeware and other kitchen items are visible on the countertop and backsplash. The kitchen features white cabinets and under-cabinet lighting. Text overlays appear: 'Safe for your family 💖 Beautiful in your kitchen', followed by 'Different colors to match any kitchen 🌈'. The dominant colors are the warm tones of the baked goods, the neutral greys and beiges of the containers, and the crisp white of the kitchen.
0:43woman placing potatoes in oven
A wide shot captures a young adult woman in a modern kitchen. She opens a stainless steel oven door, bends down, and uses a vibrant pink oven mitt on her right hand to carefully slide a grey Caraway baking tray, filled with golden-brown smashed potatoes, into the oven. The kitchen features bright white cabinets, a white subway tile backsplash, and a black gas stovetop. Overhead and under-cabinet lighting illuminate the space. A green text overlay, 'Different colors to match any kitchen 🌈', is visible at the top. The scene's color palette includes the woman's warm brown sweater, white shorts, the striking pink oven mitt, and the neutral tones of the kitchen, with the golden potatoes adding a pop of color.
0:45serving baked potatoes
An overhead close-up shot shows a hand using a wooden spatula to scoop golden-brown, crispy baked potatoes from a grey Caraway baking tray into a light grey rectangular Caraway food storage container. The potatoes appear perfectly cooked and slightly charred. The container is positioned on a white kitchen countertop, alongside other stacked containers with baked goods, a lit candle, and various wooden kitchen utensils. The scene is brightly and evenly lit, with a warm glow from the candle. A green text overlay, 'The perfect gift to upgrade your kitchen 🎁', is displayed at the top. The color palette is warm, featuring the golden-brown potatoes, the natural wood of the spatula, and the neutral grey of the bakeware against the white countertop.
0:46removing baked potatoes from oven
A medium close-up shot, captured at eye-level, shows a hand wearing a vibrant pink oven mitt carefully removing a grey Caraway baking tray from a modern, stainless steel oven. The baking tray is filled with perfectly roasted golden-brown smashed potatoes. The oven interior is dimly lit but reveals the dark grey racks and a warm yellow-orange glow, indicating heat. The focus is on the action of safely retrieving the hot bakeware. A green text overlay, 'The perfect gift to upgrade your kitchen 🎁', is visible at the top. The main colors are the golden-brown of the potatoes, the grey of the tray, and the striking pink of the mitt, contrasted with the dark interior of the oven.
0:47kitchen overview and bakeware zoom
The scene begins with a medium wide shot presenting a styled section of a modern kitchen countertop. Various Caraway bakeware and cookware pieces are neatly arranged, including baking trays, a muffin tin, and pots, all in coordinating grey and cream colors. Wooden cutting boards, kitchen utensils in a blue ceramic pitcher, and a stand mixer populate the background, complementing the white subway tile backsplash and white cabinets. Bright overhead and under-cabinet lighting create an inviting ambiance. The camera then slowly zooms in on the bakeware set, particularly focusing on the muffin tin, baking sheets, and round pans, highlighting their design and variety. A green text overlay, 'The perfect gift to upgrade your kitchen 🎁', is visible. The color palette is clean and cohesive, dominated by whites, greys, and warm natural wood tones.
0:50cookware drawer closing cta
An overhead shot looks down into an open wooden kitchen drawer, revealing a neatly organized collection of Caraway cookware, including a large white stockpot with a matching lid and a smaller white saucepan with its lid. Additionally, a light grey baking dish and a flat grey baking sheet are visible, all featuring a clean, minimalist design in white and grey. The drawer, which has a gold handle on its white cabinet exterior, smoothly slides closed. The wooden interior of the drawer contrasts with the cookware. Bright and even lighting illuminates the scene. A green text overlay at the top announces: 'Black Friday is here, up to 20% off Caraway 🌿'. As the drawer closes, a 'Shop Now' button appears centrally on the screen, serving as a clear call to action.
