0:00split screen comparison
A vertical split screen displays two women modeling the same blue floral swim romper, each in a different size. The woman on the left, with long wavy brown hair, wears a size 12 and stands in a well-lit, modern room featuring a white dresser and light grey carpet. The woman on the right, with long blonde hair and a curvier physique, wears a size 18 and is positioned in a more traditional room with a white door and beige carpet. Both women are shown from mid-thigh up, actively posing and speaking to the camera. Bright, even lighting illuminates both sides of the screen, creating a clean and inviting atmosphere. The predominant colors are the navy blue and light blue floral pattern of the romper, contrasting with the neutral white and grey/beige backgrounds. A white text overlay "The Full Coverage Swim Romper Your Vacation Needs" is centrally placed at the bottom, with "SIZE12" at the bottom left and "SIZE18" at the bottom right. The brand logo "BLOOMCHIC" is visible at the top center.
0:03features explanation larger size
The camera now frames the curvier blonde woman in a full-body shot, standing in the same room with a white door and beige carpet, wearing the blue floral swim romper. She demonstrates various features of the garment, first pointing to her midsection to highlight its 'tummy friendly' design, then proudly showcasing the functional pockets by placing her hands into them. The lighting remains consistently bright and even, typical of an indoor studio setup. Text overlays appear sequentially: "Size 18-20 US, 22-24 UK/AU, 48-50 EU" at the top left, followed by "Tummy friendly" at the bottom center, and subsequently "Functional pockets" replacing it. Her bare feet are visible on the beige carpet. The "BLOOMCHIC" logo persists at the top center.
0:09features explanation smaller size
The scene transitions to a medium close-up of the woman with long wavy brown hair, focusing on her upper body from her chest to just below her waist. She is in the modern, light-toned room and wears the blue floral swim romper. She uses her hands to gesture towards the neckline and chest area, describing the built-in bra and how it provides support. Her expression is bright, engaging, and friendly. Text overlays include "Size 12 US, 16 UK/AU, 42 EU" at the top left and "Built-in bra keeps everything in place" at the bottom center. The "BLOOMCHIC" logo is still visible at the top center. The lighting is soft and flattering, highlighting the garment's details.
0:11back view strap detail
This shot presents a rear view of the curvier blonde woman, focusing on her upper back and shoulders as she demonstrates the adjustability of the swim romper's straps. She reaches up with both hands to adjust one of the wide, blue-patterned shoulder straps. The background is the same room with the white door. The lighting is bright and consistent, illuminating the details of the garment's construction. A text overlay "Thicker adjustable straps," appears at the bottom left. The "BLOOMCHIC" logo remains positioned at the top center of the frame.
0:13styling blue romper
The woman with long wavy brown hair is back in a full-body shot, wearing the blue floral swim romper within the well-lit, modern room. She models the romper as a versatile outfit, first putting on a pair of dark, stylish sunglasses, then posing confidently with her hands in the romper's pockets. A light blue shoulder bag is slung over her shoulder, complementing the outfit. The bright and even lighting emphasizes the romper's print and the styling accessories. Text overlays include "Size 12 US, 16 UK/AU, 42 EU" at the top left, and "You can wear it as an outfit, you can go sightseeing, you can go to breakfast, it's perfect" scrolling across the bottom. The "BLOOMCHIC" logo is fixed at the top center.
0:17styling pink romper size inclusivity
The scene continues with the same woman with long wavy brown hair, but she is now wearing a different version of the swim romper: a black base with a vibrant hot pink floral pattern. She stands in the same light-toned room, still sporting the dark sunglasses and carrying a small black studded crossbody bag. She poses, gesturing with her hands to showcase the variety of colors and patterns available, and then highlights the size inclusivity of the product range. The consistent bright lighting ensures clear visibility of the new color scheme. Text overlays state: "Size 12 US, 16 UK/AU, 42 EU" at the top left, followed by "Colors and patterns for every mood" at the bottom center, which then changes to "Size inclusive (10-30)". The "BLOOMCHIC" logo remains at the top center.
0:25call to action
The final scene features the same woman in the pink floral romper, sunglasses, and crossbody bag, maintaining her confident pose and cheerful smile. The background and bright, even lighting remain unchanged. A prominent white oval graphic with rounded corners appears at the bottom center of the screen, containing the call to action text: "SHOP SIZES 10-30" in black sans-serif font. The "BLOOMCHIC" logo is still visible at the top center. This clear, bold graphic prompts viewer engagement.
