0:00intro before hair The scene opens with a close-up, chest-up shot of a man centered in the frame against a blurred background that appears to be an abstract painting with light and dark tones. He has dark, very curly, voluminous hair, giving him a disheveled or natural look. His facial expression is neutral, looking directly at the camera. The lighting is soft and even, highlighting his features without harsh shadows. Dominant colors are the man's natural skin tone, the dark brown of his hair, and the muted beige and blue-green hues of the background. Below the image, centered on a light grey background, is white text that reads "go from...". The overall mood is direct and introductory, setting up a 'before' state. The camera is static.
0:00man selfie before The scene transitions to a medium shot of the same man, now holding a modern smartphone with a circular attachment (likely a PopSocket or magnetic ring) in his right hand, taking a selfie. He is positioned slightly off-center to the left, looking down at the phone. He wears a plain white t-shirt. Behind him is a large framed picture of a sailboat on the water, with reddish cliffs in the background, suggesting an artistic home setting. The background is slightly blurred but recognizable. A dark, curved arrow graphic points from the bottom left towards the man, and large white text "THIS." is displayed at the bottom right on a light grey background. The lighting is bright and even, typical of an indoor, well-lit environment. The man's hair is still very curly and untamed. The camera is static, capturing this 'before' moment.
This scene is presented in black and white, featuring a close-up profile shot of the man, looking upwards and to his right, while sipping from a martini glass. He is elegantly dressed in a tuxedo with a crisp white shirt and a black bow tie. His hair is neatly styled, slicked back and to the side, a stark contrast to his 'before' look. A green olive with a small red garnish is visible on a toothpick in his martini. The background is softly blurred with bokeh lights, suggesting a formal evening event or an upscale bar. The mood is sophisticated and refined. White text "to THIS." appears briefly at the bottom left, followed by "It's 3 words." at the bottom right. The monochrome palette adds to the classic, stylish aesthetic. The camera is static, emphasizing the transformation. This visually presents the 'after' state.
0:03product close up highland The scene features a tight close-up shot, centered on a white, round tin of 'HIGHLAND GLACIAL CLAY POMADE'. A hand, belonging to a male, holds the tin, making its texture and details clearly visible. The tin's label is prominent, featuring a black deer head silhouette logo, and text like 'SUSTAINABLY CRAFTED', 'LOW SHINE', 'MEDIUM HOLD', 'BOULDER, COLORADO', and 'HEALTH CONSCIOUS'. The background is dark and out of focus, emphasizing the product. The lighting is direct and highlights the matte finish of the tin and the crispness of the black typography. The color palette is primarily white, black, and dark grey with a hint of gold/yellow for the deer logo. White text "Highland" is overlaid at the bottom of the screen. The camera is static, focusing on the product introduction.
0:04product application scooping The camera maintains a tight close-up on the pomade tin, now open, revealing a light grey, smooth clay product inside. A male finger, with a short, clean nail, presses into the clay to scoop out a portion, creating a small indentation. The surrounding area of the tin shows a slight ridge, indicating the product's depth. The background remains dark and out of focus, keeping full attention on the action. The lighting is direct, casting a subtle shadow within the tin and highlighting the texture of the clay. The color palette is dominated by the light grey of the pomade and the white of the tin, with the dark background providing contrast. White text "Company" is overlaid at the bottom of the screen. The camera is static, illustrating the first step of using the product.
0:05product application before styling This is a close-up shot from an overhead perspective, looking down at the top of a man's head as hands are seen applying the pomade to his thick, dark brown, slightly messy hair. The fingers are working the product into the roots and strands, creating movement and separation in the hair. The background is a soft, muted blur of greens and browns, suggesting an outdoor or naturally lit setting. The lighting is natural and even, highlighting the dark texture of the hair and the motion of the hands. The color palette is rich in natural tones of dark brown, green, and earthy hues. White text "This stuff is legitimately magic." is overlaid at the bottom of the screen. The camera is static, focusing on the application process.
0:06product application after styling glance The scene shifts to a medium-close up of the man's head and upper chest, facing slightly to his right, looking intently into the mirror. His hair is now neatly styled, swept back and to the side, exhibiting a natural, well-groomed look. He is still wearing a white t-shirt. The background is a blurred, light-toned indoor setting, possibly a bathroom or bedroom, with hints of green foliage from a plant on the right. The lighting is soft and even, emphasizing his clean-cut appearance. His expression is one of focus or contemplation, perhaps admiring the results. White text "This stuff is legitimately magic." is overlaid at the bottom of the screen. The camera is static, showcasing the transformation of his hair. This scene functions as an 'after' comparison for the hair styling.
0:07messy hair before mirror A direct medium-close up shot of the man's face, looking directly at the camera. He is in a bathroom setting, with a large mirror or glass shower partition visible in the blurred background, along with a shower head. His dark, very curly hair is messy and untamed, resembling an afro. He wears a white t-shirt. He uses both hands to pull at his hair, demonstrating its volume and texture. His expression is engaging, looking at the viewer as if explaining something. The lighting is bright and even, typical of a well-lit bathroom. The color palette is dominated by the white of his shirt, the dark brown of his hair, and the light, reflective tones of the bathroom. White text "Take all my curls. My afro...." is overlaid at the bottom of the screen. The camera is static, focusing on his initial hair state and interaction.
This is a humorous medium-close up shot of the man, looking directly at the camera. He holds the white, round tin of 'Highland Glacial Clay Pomade' directly in front of his face, covering his mouth and nose, as if it were a mask. Only his eyes and forehead are visible above the tin. His messy, curly hair is still prominent. He is in the same bathroom setting as the previous shot, with the blurred background. His expression seems playful or ironic. The lighting is bright and even. The color palette remains consistent with white, dark brown, and light bathroom tones. White text "Makes it perfect." is overlaid at the bottom of the screen. The camera is static, adding to the comedic timing.
0:10product label close up A very tight close-up shot focuses directly on the white, round tin of 'HIGHLAND GLACIAL CLAY POMADE'. A male thumb and forefinger lightly hold the edges of the tin, presenting the label clearly to the camera. All the text on the label is sharp and legible: 'GLACIAL CLAY POMADE', 'SUSTAINABLY CRAFTED', '2.1oz | 61ml', 'HIGHLAND', 'LOW SHINE', 'MEDIUM HOLD', 'HEALTH CONSCIOUS', 'BOULDER, COLORADO'. The deer head logo is prominent. The background is a slightly blurred, light-toned environment, possibly a bathroom mirror reflecting light. The lighting is bright and even, accentuating the product details. The color palette is predominantly white, black, and a touch of golden yellow for the logo. White text "Makes it perfect." is overlaid at the bottom of the screen. The camera is static, ensuring maximum readability of the product information.
0:11product scoop close up A medium-close up shot of the man, looking down and to his right, in the bathroom setting. He holds the open tin of 'Highland Glacial Clay Pomade' in his left hand, while his right forefinger dips into the clay. His messy, dark curly hair is still visible, framing his face. The background is blurred, showing the light, reflective bathroom tiles and fixtures. The lighting is bright and even. His expression is focused on the action of scooping the product. The color palette is dominated by the white of his t-shirt, the dark brown of his hair, and the light tones of the bathroom and product. White text "All you need is a little on the finger" is overlaid at the bottom of the screen. The camera is static, demonstrating the precise amount needed for application.
0:12product rubbing hands A close-up shot focuses on the man's hands, rubbing together the pomade he just scooped. His hands are positioned centrally, moving in a circular motion to distribute the product evenly between his palms and fingers. The background is a soft, light blur, consistent with the bathroom setting. The lighting is bright and highlights the motion of his hands. The color palette consists of his skin tone against the light background, with no other prominent colors. White text "Rub it through your hands and through" is overlaid at the bottom of the screen. The camera is static, detailing the preparation step before applying the product to hair.
0:14product final styling A medium-close up shot of the man's head and upper chest, facing the camera. His hands are actively styling his hair, transforming it from a messy state to a neat, swept-back look. The left hand pulls his hair up and back, while the right hand smooths the sides. His expression is focused and determined. The background is a blurred, light-toned bathroom environment. The lighting is bright and even, illuminating the styling process. The color palette is dominated by the white of his t-shirt, the dark brown of his hair, and the light, reflective tones of the bathroom. White text "The hair and you're good to go." is overlaid at the bottom of the screen. The camera is static, showcasing the final stages of the hair transformation.
0:15text message social proof The scene displays a screen recording of a smartphone. The upper part of the screen shows a dark grey iOS-style message interface with the time '7:20', battery icon, and contact 'HP Hannah P'. The main part of the screen is a text message bubble containing a full-body photo of the man in a tuxedo, looking dapper and holding a martini glass, standing in an ornate elevator with mirrored walls. His hair is perfectly styled. Below the photo, on a black background, is white text from the narrator: "My mom said your 'hair is hair-ing'". The overall background of the screen recording is black. The lighting in the photo is bright, highlighting the man and the elevator interior. The camera is static, presenting this digital content. This scene serves as a testimonial or social proof of the product's effectiveness.
0:19couple talking head benefit A medium close-up shot features the man from earlier, now shirtless, alongside a woman who is also in frame, partially visible to his left. The man speaks directly to the camera with an engaging, confident expression. His hair is styled, but more casually than the tuxedo scene. The woman smiles and nods, looking at the camera. The background is a soft, light blur, suggesting an indoor, intimate setting like a bathroom. The lighting is bright and even, highlighting their faces. The color palette is natural skin tones against a light background. White text "Not only that... This stuff is healthy for" is overlaid at the bottom of the screen. The camera is static, capturing this direct address to the viewer.
0:20ingredient kaolin clay A close-up shot captures a light, white powdered substance being poured from a small, square wooden bowl held by a hand. The powder falls onto a textured, earthy-brown surface, likely sand or soil, creating a gentle cascade. The background is blurred but maintains the textured brown tones. The lighting is focused on the falling powder, creating subtle shadows and highlights. The color palette is natural, dominated by the white powder, the warm brown of the bowl, and the deep brown of the ground. White text "Kaolin Clay" is overlaid in the center of the screen. The camera is static, highlighting the natural ingredient.
0:20ingredient canadian glacial clay Similar to the previous scene, this close-up shot shows a greyish-green, powdered substance being poured from a small, square wooden bowl held by a hand. The powder falls onto the same textured, earthy-brown surface. The background remains blurred with brown tones. The lighting is direct, emphasizing the slight color difference and fine texture of this powder. The color palette is earthy, with the distinct grey-green of the clay, the warm brown of the bowl, and the deep brown of the ground. White text "Canadian Glacial Clay" is overlaid in the center of the screen. The camera is static, continuing the focus on the product's natural ingredients.
0:21ingredient vitamin e A close-up shot focuses on a small, copper-colored measuring spoon. A clear, viscous liquid is being poured from an unseen source into the spoon, creating a delicate stream. The liquid reflects light subtly. The background is the same textured, earthy-brown surface, out of focus. The lighting is direct, highlighting the sheen of the liquid and the metallic finish of the spoon. The color palette features the warm copper of the spoon, the clear liquid, and the deep brown of the background. White text "Vitamin E" is overlaid in the center of the screen. The camera is static, completing the overview of key ingredients.
0:22product close up call to action The scene returns to a tight close-up shot, centered on the white, round tin of 'HIGHLAND GLACIAL CLAY POMADE'. A male hand holds the tin, fingers visible around its edge, presenting the product. The tin's label is prominently displayed, showing the deer head logo and various text details. The background is dark and out of focus, emphasizing the product. The lighting is direct and highlights the matte finish of the tin and the crispness of the black typography. The color palette is primarily white, black, and dark grey with a hint of gold/yellow for the deer logo. White text "your hair. Do yourself a favor and go get some right now." is overlaid at the bottom of the screen, serving as a clear call to action. The camera is static, concluding the video with a direct product presentation and instruction.
