0:00kitchen cooking discussion A medium shot captures a woman and a teenage boy in a modern, bright kitchen. The woman is on the right, wearing a black collared shirt and blue jeans, actively serving green salad from a white bowl on a wooden countertop into a small white plate. Her facial expression is animated as she speaks, with her mouth slightly open. The teenage boy stands slightly behind and to her left, wearing a black t-shirt and light gray shorts. He has a fork in his hand and takes a bite of food from a small plate in front of him. Both are positioned behind a kitchen island with a black and white checkered placemat. In the foreground, a blue and green 'First Day' product container sits prominently on the placemat. The background features white kitchen cabinets, a white farmhouse sink, and a large window showing lush greenery outside. The lighting is bright and natural, coming from the window and overhead. There are fresh white and red flowers in a black and white striped vase to the left. Text overlays appear on screen: 'I've always cooked for my kids' (0:00-0:02), 'and I try to be really intentional about what they eat' (0:02-0:05), 'Schedules get busy, even when you're cooking at home.' (0:05-0:07), 'Kids can miss essential nutrients, especially if they're picky.' (0:07-0:11).
0:11product demonstration kitchen A medium shot of the woman from the previous scene, now standing alone in the kitchen behind the island. She is wearing the same black shirt and blue jeans. She uses a small spoon to sprinkle green chopped vegetables from a clear plastic container into a pink bowl filled with pasta and other chopped vegetables. Her expression is focused as she performs this action. The kitchen background remains the same with white cabinets and a window. A blue and green 'First Day' product container is visible on the counter to her left, then she picks it up and holds it in her left hand while gesturing with her right. The lighting is bright and even. Text overlays: 'That's why we added First Day Kids Multivitamin into our routine' (0:11-0:15), 'It's not about replacing real food, it's about filling the gaps that food can miss' (0:15-0:20).
A close-up shot focuses on the 'First Day Kids The Multi' supplement container, held by the woman's hand, against the background of the kitchen sink and window. The camera pans slowly around the container to show various labels and details. The container is predominantly light blue and green with 'First Day Kids THE MULTI' printed on it, along with a 'NO JUNK' badge, icons for vitamins, and a raspberry illustration. The woman's hand holding the container has dark nail polish. Text overlays: 'It's made with a blend of 21 organic superfoods and 9 key vitamins without a bunch of unnecessary junk' (0:20-0:26).
0:26product features explanation A medium shot of the woman from previous scenes, again standing in the kitchen behind the island. She is wearing the same outfit. She holds the 'First Day Kids The Multi' container in her left hand and gestures expressively with her right hand as she speaks directly to the camera. On the counter in front of her are two bowls of food (pasta and vegetables) and a clear container of chopped vegetables. The kitchen background, with white cabinets and a sink, is visible. The lighting is bright and even. Text overlays: 'They're free of the top 9 allergens and they're made with pectin instead of gelatin' (0:27-0:30), 'Colored with real ingredients' (0:30-0:31), 'carrots, red bell pepper, black currant' (0:32-0:35).
0:35kitchen target mention A medium shot showing the woman and teenage boy together again in the kitchen, similar to the first scene. The woman is on the right, wearing a black collared shirt and blue jeans, holding the blue and green 'First Day' product container in her left hand. Her right hand gestures as she speaks, her expression animated. The teenage boy stands to her left, unwrapping a plastic bag containing white bread slices. A bowl of green salad is on the counter in front of them, along with two slices of bread. The background features white kitchen cabinets and a window. Text overlays: 'Doing a quick Target run and I realized they carried our favorite First Day vitamins' (0:35-0:40).
0:40product availability announcement A medium shot of the woman in the kitchen. She holds the 'First Day Kids The Multi' container in her left hand, which is raised to eye level, and a fork with some pasta and vegetables in her right hand, which is lowered towards a pink bowl on the counter. She smiles and looks directly at the camera. The same kitchen background is visible. Text overlays: 'First Day is now available at Target' (0:40-0:42).
0:42product variety showcase An overhead close-up shot of various 'First Day' product containers. The camera pans down into an open blue container revealing reddish-brown gummy vitamins (labelled '3-in-1 Probiotic'). Then it quickly transitions to an open yellow container with amber-colored gummies (labelled 'Calming Magnesium'). Finally, it transitions to an open green container with more reddish-brown gummies (labelled 'No Junk Multi'). The background is a plain light surface. A 'NO JUNK' purple badge graphic appears in the bottom right corner of the screen.
0:45target logo transition A static, full-screen shot of the red and white Target logo, a red circle with a smaller white circle inside, then a red dot in the center. The background is solid white.
0:46call to action products A static, wide shot showcasing three 'First Day' product containers (Women Pre+Post Probiotic, Kids The Multi, Teens Nighttime Reset Magnesium) arranged in a row on a white surface with fresh fruit (peaches, raspberries, grapefruit) scattered around them. The background is a soft blue with white text at the top: 'Real results you can taste & feel.' A prominent red button with white text 'Now available at Target' is at the bottom of the screen. The overall color palette is bright and fresh.
