0:00intro talking head caraway sale
A medium shot of a woman standing in a modern, bright kitchen. She is positioned centrally, facing the camera, with her hands gesturing outwards as she speaks. The background features white shaker-style cabinets with black handles, a white quartz countertop, and a white subway tile backsplash with a subtle geometric pattern. A small green plant with vines hangs from an upper cabinet on the left. On the countertop, various kitchen items like a stainless steel cocktail shaker and a wooden knife block are visible. The lighting is bright and even, suggesting natural light from a window or well-distributed overhead lighting. The overall color palette is clean and bright, dominated by whites and light wood tones, with a pop of magenta from the woman's top. A green text overlay reads 'Caraway's Biggest Sale Is Here' at the top, which then changes to 'Save Up To 20% Off'.
0:05screen recording caraway website
A close-up shot focuses on a pair of hands holding a modern black smartphone, specifically an iPhone, in a vertical orientation. The phone screen displays the Caraway website, showcasing various kitchenware products and promotional text. The website features a clean, minimalist design with a white background and product images. The hands are actively scrolling down the webpage, showcasing 'Hosting Essentials' with images of stackable ceramic storage containers and small baking pans. The background is softly blurred, showing hints of a light-colored kitchen countertop and cabinets, maintaining focus on the phone. Overhead, a green text overlay states 'The sale you've been waiting for is here'. The lighting is bright and neutral, highlighting the phone screen and hands.
0:10unboxing caraway cookware
An overhead medium shot shows a person unboxing a Caraway cookware set. The large, dark-colored cardboard box with 'Caraway' branding is open on a light wooden table or floor. Inside, the cookware pieces, including a blue pot and a separate black box, are visible, neatly packed in protective cardboard inserts. The person's hands are carefully lifting a cardboard cover, revealing more of the set. In the blurred background, a modern fireplace, a potted green plant, and light-colored walls suggest a cozy home environment. The lighting is soft and warm, casting gentle shadows. A green text overlay is positioned at the top, stating 'Black Friday is the perfect time to upgrade' accompanied by a green checkmark emoji.
0:14showcasing new caraway pan
A close-up shot focuses on a brand-new Caraway pan. Initially, the pan is shown from the top, revealing its smooth, light grey ceramic non-stick interior. The camera then smoothly flips the pan over, showcasing its sleek dark blue exterior and a polished silver bottom engraved with the 'Caraway' logo. The pan has a modern design with a shiny silver handle. The background is softly blurred, hinting at a light-colored apron or clothing worn by the person holding it, but remains indistinct to keep the focus on the product. The lighting is bright and even, emphasizing the clean finish of the pan. A green text overlay reads 'Black Friday is the perfect time to upgrade ✅'.
0:16old worn pans comparison
A close-up shot captures two old, heavily worn frying pans being held up by a hand. The pans are dark and appear to be made of metal, with their non-stick surfaces visibly scratched, stained, and burnt, showing significant signs of wear and tear. One pan has a lighter, possibly off-white, interior with dark brown burnt areas, while the other is darker and appears to have a more metallic, scratched interior. The hand holding the pans has a gold bracelet. The background is a soft, light blur, likely a kitchen counter or wall, keeping the focus entirely on the deteriorated pans. The lighting is bright and direct, highlighting the damage on the pans. A green text overlay says 'Ditch the old pans Upgrade today ✨'.
0:17scratched old pan close up
An extreme close-up shot focuses on the interior surface of a dark, old non-stick frying pan. The surface is heavily scratched with numerous visible lines and scuff marks, indicating significant use and wear. The color of the pan's interior is a muted, dark grey or bronze, and the texture appears dull. The background is completely out of focus, providing no environmental context beyond emphasizing the pan's degraded state. The lighting is bright and direct, sharply defining the scratches and imperfections on the non-stick coating. A green text overlay states 'Ditch the old pans Upgrade today ✨'. Below, a white text overlay reads 'PFOA wasn’t phased out of US manufacturing until 2015.'.
0:19burnt pan on gas stove
A close-up shot captures a severely burnt and stained old frying pan resting on a gas stove burner. The interior of the pan is covered in dark brown and black burnt residue, suggesting extensive and harsh use. Below the pan, the gas burner ignites, showing blue flames licking upwards around the pan's base. The black grates of the stove are visible, providing context. The background is a shallow depth of field, blurring into an indistinct white kitchen setting. The lighting is dramatic, with the bright blue flames contrasting against the dark pan and stove, emphasizing the heat and potential chemical release. A green text overlay states 'Caraway is made without forever chemicals 🚫'. Below, a white text overlay reads 'PFOA wasn’t phased out of US manufacturing until 2015.'.
0:23caraway cookware display
A medium shot showcases a set of new, dark blue Caraway cookware neatly arranged on a white kitchen countertop. The set includes various pots and pans, with their handles facing outwards, resting within a light beige organizing rack. The kitchen features white shaker-style cabinets with black handles, a white subway tile backsplash with a subtle geometric pattern, and a green potted plant on the left. The overall aesthetic is clean, modern, and organized. The lighting is bright and natural, creating a fresh and inviting atmosphere. A green text overlay reads 'Caraway is non-stick and non-toxic ✅'.
0:27stirring food in caraway pot
A close-up, slightly high-angle shot shows a hand stirring a yellow, thick liquid or sauce in a dark blue Caraway pot on a stovetop. A wooden spoon is used for stirring, creating swirls in the mixture. The background includes a wooden knife block with wooden utensils and other kitchen items, suggesting an active cooking environment. The lighting is bright and focused on the pot, highlighting the food being prepared. The color palette is warm and inviting, with the bright yellow of the food contrasting with the deep blue pot. A green text overlay says 'Caraway is non-stick and non-toxic ✅'.
0:29cooking vegetables in caraway pan
An overhead, close-up shot captures a colorful medley of chopped vegetables cooking in a light grey Caraway pan. The vegetables include green bell peppers, red chili slices, white onion slices, and orange carrot strips, all glistening from what appears to be oil. The pan sits on a stovetop, with black grates visible around it. The lighting is bright and even, accentuating the fresh colors and textures of the vegetables. The background is softly blurred, indicating a kitchen setting. A green text overlay states 'Heats evenly and clean up is effortless 🔥'.
0:31cleaning caraway pot
A close-up shot shows a hand effortlessly wiping the interior of a clean, light grey Caraway pot with a cream-colored cloth. The pot's surface appears smooth and residue-free. The hand moves quickly and easily across the surface, demonstrating the non-stick and easy-to-clean nature of the cookware. The background is a blurred white kitchen countertop and a stainless steel sink, keeping the focus entirely on the cleaning action. The lighting is bright and functional. A green text overlay says 'Heats evenly and clean up is effortless 🔥'.
0:33kitchen storage and food containers
This scene combines two distinct actions. First, a close-up shows a hand placing a dark blue Caraway pot onto a minimalist beige rack, where it neatly stacks with other pots, creating an organized display on a white kitchen countertop. The camera then cuts to a top-down close-up of dark blue square food storage containers with light grey inserts, one of which is lifted by a hand, showcasing its clean interior. The background features white cabinets and a window with some greenery outside. The lighting is bright and clean throughout. A green text overlay reads 'My kitchen has never looked this good ✨'.
0:36wiping caraway dutch oven
A close-up shot focuses on a person's hands wiping the inside of a dark, possibly navy or black, Caraway dutch oven with a white cloth. The interior appears clean and smooth. The dutch oven has distinct handles on either side. The action takes place on a white kitchen countertop. The background is blurred, showing hints of kitchen cabinets and an indistinct reflection. The lighting is bright and direct, emphasizing the cleaning process. A green text overlay says 'My kitchen has never looked this good ✨'.
0:37drawer storage organizers
This scene shows two angles of an organized kitchen drawer. First, a close-up from a slightly elevated angle shows a hand arranging dark blue Caraway food storage containers within custom-fit beige drawer dividers. The hand carefully places and adjusts the containers, demonstrating the ease of organization. The drawer itself is white with a minimalist design. The camera then cuts to an overhead shot, revealing the full contents of the drawer, which is perfectly organized with various Caraway storage containers, including smaller white and grey ones, and cream-colored fabric wraps or trivets. The lighting is bright and even, highlighting the meticulous organization. A green text overlay reads 'Storage organizers included with every set ✅'.
0:41serving freshly baked bread
A close-up shot, taken from a slightly elevated angle, shows a person lifting the dark lid of a blue Caraway dutch oven, revealing a freshly baked, crusty loaf of bread inside. The dutch oven is placed on a woven placemat on a light wooden dining table, alongside a light blue bowl and plate, and cutlery wrapped in a patterned napkin. The background is blurred but hints at a bright living space with large windows and possibly an indoor plant. The lighting is soft and inviting, emphasizing the warmth of home-cooked food. A green text overlay reads 'Give yourself or someone special a non-toxic upgrade ✅'.
0:43serving salad in caraway dish
A close-up shot, from a slightly elevated perspective, shows a hand placing a dark grey square Caraway baking dish filled with a fresh salad onto a woven placemat on a light wooden dining table. The salad is vibrant with green lettuce, red radishes, sliced apples, and walnuts. Another light blue bowl is visible on the table. The background is softly blurred, showing a bright room with a large window and a green plant, indicating a cozy home setting. The lighting is natural and bright, highlighting the fresh ingredients and the clean design of the dish. A green text overlay reads 'Give yourself or someone special a non-toxic upgrade ✅'.
0:44unwrapping gift box
An overhead close-up shot shows a person's hands unwrapping a colorful gift box. The wrapping paper has vibrant, multi-colored stripes and is tied with a shiny red bow. The hands carefully tear open the paper, revealing a dark-colored box underneath with 'Caraway' branding visible in a white, stylized font. The action takes place on a light wooden surface. The lighting is bright and even, focusing on the gift-opening moment. A green text overlay reads 'Give yourself or someone special a non-toxic upgrade ✅'.
0:46wide shot kitchen with caraway
A wide, slightly low-angle shot captures a spacious and bright modern kitchen. The kitchen features white shaker-style cabinets with black handles, white quartz countertops, and a white subway tile backsplash with a geometric pattern. A stainless steel dishwasher is integrated into the cabinetry. On the counter to the left of the sink, a set of Caraway bakeware is neatly organized in a light grey rack. Various green potted plants are placed on the windowsill and countertops, adding a touch of nature. The flooring is light wood. The lighting is exceptionally bright and clean, emphasizing the pristine and organized nature of the kitchen. A green text overlay reads 'The gift they will actually use 🎁'. The camera slowly pans from left to right, revealing more of the kitchen space.
0:49outro talking head caraway sale
A medium shot of a woman in a modern, bright kitchen, identical to the opening scene. She stands centrally, facing the camera, with her hands gesturing excitedly as she speaks, conveying a final call to action. The background is consistent: white shaker-style cabinets with black handles, a white quartz countertop, and a white subway tile backsplash. A green plant hangs on the left. The lighting is bright and even, maintaining the fresh, clean aesthetic. The woman smiles broadly, reinforcing a positive and enthusiastic tone. The overall color palette is bright and inviting. A prominent green text overlay at the top reads 'Shop Caraway and get up to 20% off now 🦋'.
