0:00intro serum query The scene opens with a split screen. The upper half features a young Caucasian woman, mid-20s to early 30s, with shoulder-length blonde hair, wearing a cream-colored collared shirt and red sweatpants, speaking enthusiastically and gesturing with both hands. She is seated on a plush, light-colored couch in what appears to be a cozy indoor setting with warm lighting, possibly a podcast studio given the microphone in front of her. The background is softly blurred with hints of decorative foliage. The lower half of the screen shows a close-up of a hand holding a white bottle labeled 'TRUE BELLY SERUM' with a dropper. The bottle has minimalist branding. Overlaid text appears in bold white and green rectangles: 'EVERYONE KEEPS', 'VIRAL SERUM', 'TRUE BELLY SERUM', 'SCIENCE BEHIND IT?', and 'Midwife: Here's the Truth About True Belly Serum'. The camera is static, focusing on both elements of the split screen.
The scene features a Caucasian woman, likely in her late 30s or early 40s, with long, straight blonde hair and a warm, approachable smile. She is wearing a light pink collared blouse and dark, wide-leg trousers, seated comfortably on a grey fabric couch. A black Shure microphone with a foam cover is positioned directly in front of her, indicating an interview or podcast setting. The background is a softly blurred, modern indoor space with warm, diffused lighting, featuring wooden elements and a plant in a white vase. Text overlays in vibrant pink include 'OKAY' and 'LET ME BREAK IT DOWN FOR YOU'. The camera remains static, capturing a medium shot of the woman from the waist up.
0:06competing products dismissed The scene transitions to a split screen. The upper portion continues to show the midwife from the previous shot, seated on the grey couch, still smiling and gesturing as she speaks. The lower portion displays three product boxes with red 'X' marks superimposed on them: 'Palmer's Cocoa Butter Tummy Butter for Stretch Marks', 'Bio-Oil Skincare Oil', and 'Burt's Bees Mama Belly Butter'. These are common stretch mark products being explicitly dismissed. The background and lighting in the upper frame remain consistent with the previous scene. Bright pink text overlays read 'PREGNANT WOMEN' and 'THIS IS THE ONE'. The camera is static.
0:09true belly serum introduction The split screen continues. The upper frame shows the midwife, maintaining a confident and articulate expression, gesturing with her hands. The lower frame now features the 'TRUE BELLY SERUM' bottle, similar to the intro, but this time with a green checkmark next to it, indicating approval. The bottle is a clear glass with a white dropper and a minimalist label with black text. Pink text overlays state 'SERUM THAT DOESN'T' and 'JUST SIT ON THE SURFACE'. The lighting is bright and even, highlighting the product. The camera is static.
0:12surface moisturizers explained The scene continues with a split screen format. The upper half features the midwife, looking directly at the camera, explaining with a serious but informative expression, gesturing with her hands. The lower half shows a close-up of a pregnant woman's belly. A hand is seen applying a golden-toned oil or serum to the belly, gently rubbing it in. The skin of the belly is smooth with no visible stretch marks, suggesting a focus on prevention. The setting around the pregnant belly is a bed with white sheets and a beige pillow. Pink text overlays read 'MOST PRODUCTS', 'MOISTURIZE THE TOP LAYER'. The lighting is soft and natural. The camera remains static.
0:16stretch marks form deep The scene transitions to a split screen. The top half shows the midwife, with a concerned but educational expression, emphasizing her points with small hand gestures. The lower half displays a detailed, realistic CGI animation of a cross-section of skin, pulled apart to reveal the intricate layers beneath the surface. The layers of tissue and fibers are visible, illustrating where stretch marks actually form deeper within the skin. The CGI is rendered with realistic textures and a slightly pinkish-orange hue for the underlying tissue. Pink text overlays highlight 'BUT STRETCH MARKS', 'FORM', 'IN THE SECOND LAYER OF SKIN', and 'SO IF YOUR PRODUCT CAN'T GET THERE IT'S USELESS'. The camera is static, focusing on the midwife and the skin animation.
0:23host question penetration The scene reverts to a single shot of the host woman. She is seated on the light-colored couch, leaning forward slightly, looking towards the camera with a questioning and slightly frustrated expression. Her hands are clasped in front of her. She wears the cream-colored jacket and red sweatpants. The microphone is still visible in front of her. The background is a soft blur of the indoor setting. White text overlaid reads 'EVERYONE CLAIMS' and 'THEIR PRODUCT PENETRATES'. The camera is static.
0:25large molecules don't penetrate The scene is a split screen. The upper part shows the midwife, who has a dismissive expression and gestures with her hands as she speaks. The lower part features an animated graphic demonstrating the difficulty of large molecules penetrating the skin. The animation shows blue, spherical molecules, some larger than others, attempting to pass through a representation of skin layers. A larger molecule is depicted bouncing off the surface or struggling to pass through a small opening. Pink text overlays state 'WELL THEY'RE LYING', 'MOST PRODUCTS', 'USE MOLECULES', 'THAT ARE TOO LARGE', and 'TO PENETRATE YOUR SKIN'. The background in the upper frame remains the soft blur of the indoor setting. The camera is static.
0:31serum low molecular weight The scene is a split screen. The upper portion shows the midwife, with an educational and confident expression, making a specific point with her right hand. The lower portion displays a close-up of the 'TRUE BELLY SERUM' bottle, followed by an animated graphic of 'low molecular weight Hyaluronic Acid'. The graphic shows interconnected spheres representing molecules, suggesting a smaller, more permeable structure. Pink text overlays announce 'TRUE BELLY SERUM USES LOW MOLECULAR WEIGHT HYALURONIC ACID'. The lighting is bright and clear, emphasizing both the speaker and the scientific graphic. The camera is static.
0:35centella asiatica penetration The scene continues with a split screen. The upper half features the midwife, looking directly at the camera with an engaging and knowledgeable expression, gesturing with her hands. The lower half transitions from an image of 'Centella Asiatica' plants to a complex CGI animation illustrating effective skin penetration. The animation shows a stylized droplet containing plant elements (Centella Asiatica leaves) falling onto a cross-section of skin. Small blue molecules then penetrate through the skin layers, reaching a deeper, textured layer, indicating where stretch marks form. Pink text overlays identify 'AND CENTELLA ASIATICA', 'AND THE MOLECULES ARE SMALL ENOUGH', and 'TO ACTUALLY GET THROUGH TO WHERE STRETCH MARKS FORM'. The camera is static.
0:42host question bio oil The scene features a split screen. The upper half shows the host woman, looking intently at the camera with a slightly puzzled expression, gesturing with her hands as she speaks. The lower half displays a close-up of a pregnant woman's belly. Her hand is holding a dropper bottle of Bio-Oil, with a few drops already on her belly, emphasizing the application of competing products. The background in the upper frame remains the soft blur of the indoor setting. White text overlays include 'WHAT ABOUT BIO OIL' and 'OR VITAMIN E OILS?'. The camera is static.
0:45surface moisturizers ineffective The scene shifts to a split screen, demonstrating the ineffectiveness of surface moisturizers. The upper portion features the midwife, looking directly at the camera with a firm and serious expression, gesturing to emphasize her point. The lower portion presents a sequence of visuals: first, the three dismissed product boxes (Palmer's, Bio-Oil, Burt's Bees) with red 'X's; then, a close-up of a hand rubbing oil on a pregnant belly; and finally, a detailed CGI animation of skin tearing apart at a deeper layer, while a glossy, moisturizing film sits on the surface. Pink text overlays state 'THEY'RE JUST SURFACE MOISTURIZERS', 'THEY DON'T REACH THE LAYER WHERE YOUR SKIN IS TEARING', and 'SO YOU'RE MOISTURIZING THE TOP LAYER BREAKS DOWN UNDERNEATH'. The camera is static.
0:54host question why not fix The scene shows the host woman, seated on the light-colored couch. She looks directly at the camera with an expression of genuine curiosity and slight frustration, hands resting on her lap. She is wearing the cream-colored jacket and red sweatpants. The microphone is visible in front of her. The background is a soft blur of the indoor setting. White text overlays 'WHY DON'T BRANDS FIX THIS?'. The camera is static.
0:56midwife explains cost and proof This extended segment primarily features the midwife, either in a full frame or in a split-screen format, offering explanations and proof points. Initially, she is a medium shot, speaking directly to the camera with a smile, then becomes more serious. The split-screen segments include: 1. Animated graphic of large molecules being unable to penetrate. 2. Close-up of the True Belly Serum bottle and microscopic view of Hyaluronic Acid and Centella Asiatica, followed by a graphic of small molecules penetrating skin. 3. Three competing product boxes with red X's, then a pregnant belly applying oil, then a CGI graphic of skin tearing. 4. A hand holding a jar of light blue cream, and then a close-up of a pregnant belly being massaged. 5. A graphic showing many baby icons. 6. A split screen with another woman holding the True Belly Serum bottle. 7. Another woman showing a pregnant belly with a side-by-side comparison of stretch marks. 8. A graphic listing product benefits and a '100-Day Happiness Guarantee'. Throughout, pink text overlays appear, corresponding to her spoken words, such as 'IT'S EXPENSIVE TO FORMULATE FOR PENETRATION', 'IT'S CHEAPER TO SELL YOU SURFACE CREAMS THAT DON'T WORK', 'ACTUALLY SEEN THIS WORK?', 'SO I'VE DELIVERED OVER 400 BABIES', 'MOMS USING DERMAL PENETRATING FORMULATIONS LOOK COMPLETELY DIFFERENT FROM THE PALMER'S USERS', 'SAME GENETICS, DIFFERENT RESULTS', 'WHEN SHOULD YOU START?', 'AS SOON AS YOU'RE PREGNANT', 'YOUR SKIN PREPARES TO STRETCH BEFORE YOU SHOW', 'WAIT UNTIL YOU'RE VISIBLY EXPANDING AND YOU'RE ALREADY BEHIND', 'IS IT SAFE?', 'PREGNANCY SAFE', 'THE MOLECULES PENETRATE YOUR SKIN, NOT THE PLACENTAL BARRIER', 'DIFFERENT SIZES', 'THIS IS ACTUALLY SOLID SCIENCE', 'THAT'S WHY IT WORKS WHEN EVERYTHING ELSE DOESN'T', and '100-DAY GUARANTEE IF ANYONE WANTS TO TRY IT'. The camera frequently alternates between the midwife speaking and split-screen visuals supporting her claims, sometimes including the host asking questions. The lighting remains warm and consistent, accentuating the informative tone.
The scene displays a clean white background with the 'TRUE BELLY SERUM' bottle centered. Above the bottle, the text 'Pure Care for Your Growing Bump' is prominently displayed in black, followed by five gold stars, indicating a high rating. Below the stars, smaller black text reads 'No stretch marks. No irritation. Just soft, nourished skin.' At the very bottom, a black rectangular button with white text says 'SHOP TRUE BELLY SERUM'. The overall aesthetic is minimalist and bright, focusing entirely on the product and its benefits. The camera is static.
