0:00host introduction A medium shot captures a male host standing centrally, actively gesturing with both hands as he speaks directly to the camera with an engaging and enthusiastic expression. He wears a light cream-colored, long-sleeve hooded shirt over a white undershirt and light blue jeans. The background is a well-lit room with white walls adorned with framed artwork: an abstract colorful piece, a black and white photograph, and a 'Dermot Kennedy' concert poster. Two dark metal bookshelves flank him, filled with various bottles (likely spirits) and tall stacks of vinyl records. A portion of an acoustic guitar is visible on the left side of the frame. The overall color palette is warm, with dominant creams, blues, and browns, creating an inviting atmosphere. Yellow text overlays appear on screen, displaying parts of his dialogue: 'so if you', 'haven't heard already', 'everyone's wearing quarter', 'zips right now', and 'and everyone is'.
0:06host presenting products The male host is shown in a medium shot, centered in the frame, presenting two quarter-zip pullovers on hangers. He holds them wide initially, then brings a dark blue/navy quarter-zip prominently into the foreground, with a charcoal gray one positioned slightly behind it. He points at the navy pullover with his right hand, maintaining his enthusiastic and engaging expression. He is dressed in the same cream hooded shirt and blue jeans as in the previous scene. The background remains consistent, featuring the shelves filled with bottles and records, and the framed art on the white wall. The lighting is bright and even. Yellow text overlays continue to appear, stating 'elevate their wardrobe', 'and Johnston and Murphy just sent me a few', 'right here which', and 'I think are the perfect ones'.
0:14host introducing styling In a medium shot, the male host is once again centered, holding a green matcha-like drink in a white and green disposable cup in his right hand. He gestures with his left hand, wearing the same cream hooded shirt and blue jeans. His expression is playful and encouraging, setting the stage for what's next. The familiar background of shelves, records, and wall art provides a consistent setting. Yellow text overlays 'So, let's put them to the test and see what kind of fits you can put together. Come on' and 'Step 1: Matcha'. The lighting remains bright and consistent, maintaining a clear view of the host and his surroundings.
0:17product detail navy pullover This scene provides a close-up view of a dark blue/navy quarter-zip pullover, held by a male hand on a gray plastic hanger. The hand, wearing a silver watch on the left wrist, supports the hanger from the top-left, positioning the garment centrally in the frame. The pullover's fabric features a subtle, fine textured pattern, and the black quarter-zip closure is clearly visible at the neckline. A yellow text overlay at the bottom of the screen reads 'Try this'. The background is softly blurred, hinting at the familiar room setting with shelves and wall decor, but without distracting details.
0:19brand tag detail johnston murphy An extreme close-up focuses directly on the internal brand tag of the navy blue quarter-zip pullover. The tag is a rectangular piece of maroon-colored fabric, sewn into the collar. White text prominently displays 'JOHNSTON & MURPHY', followed by 'SINCE 1850', 'XXL', and 'MADE IN VIETNAM'. The surrounding fabric of the pullover is visible but blurred, emphasizing the tag. A yellow text overlay reading 'Try this' is present at the bottom of the screen, consistent with the previous scene. The background is completely out of focus.
0:20casual outfit navy A full body shot features the male host showcasing a casual outfit. He wears the navy blue quarter-zip pullover over a white t-shirt, light blue jeans, and white canvas sneakers. He accessorizes with a blue 'LA' baseball cap and stylish orange-framed sunglasses, while still holding the green drink. He performs small, confident dance-like movements, adjusts his cap, and gestures playfully to the camera. His expression is cool, confident, and slightly playful. The background remains the consistent living room setup with shelves, records, and wall art. Yellow text overlays 'Try this' and 'For something casual'. The lighting is bright and even.
0:28product detail gray pullover This close-up shot focuses on a charcoal gray quarter-zip pullover, held by a male hand on a gray plastic hanger. The hand, wearing a silver watch on the left wrist, supports the hanger, keeping the garment centered. The fabric exhibits a distinct textured, flecked appearance, and the quarter-zip closure at the neckline is visible. A yellow text overlay 'Try this' is present at the bottom of the screen. The background is blurred, showing soft hints of the room's interior.
0:30elevated casual outfit gray A full body shot presents the male host in an 'elevated casual' outfit. He wears the charcoal gray quarter-zip pullover over a plaid button-down shirt, dark blue jeans, and dark brown chukka boots. He adjusts the collar of the quarter-zip upon initial appearance, then confidently poses with one hand in his pocket, smiling and gesturing towards the camera. The background is the familiar living room setup with shelves, records, and wall art. Yellow text overlays 'Try this' and 'For something elevated casual'. The lighting is bright and consistent throughout the scene.
0:38product detail gray pullover reprise This is a repeated close-up shot of the charcoal gray quarter-zip pullover, held by a male hand on a gray plastic hanger. The hand, wearing a silver watch on the left wrist, keeps the garment centered. The textured, flecked fabric and the quarter-zip closure are clearly visible. A yellow text overlay 'Try this' is at the bottom of the screen. The background is blurred, consistent with previous product detail shots. This acts as a visual break and re-introduction of the garment before the next outfit reveal.
0:41business casual outfit gray A full body shot showcases the male host in a business casual outfit. He wears the charcoal gray quarter-zip pullover layered over a white collared shirt with a striking red tie, paired with tailored maroon dress pants and polished dark brown double monk strap shoes. He also wears stylish brown-framed sunglasses and holds the green drink cup. He adjusts his sunglasses, poses confidently with one hand in his pocket, and delivers a charming wink to the camera. His expression is self-assured and stylish. The background is the familiar, well-organized living room setting with shelves, records, and wall art. Yellow text overlays 'Try this' and 'For something business casual'. The lighting is bright and consistent.
