0:00tying shoelaces close up
The scene opens with a close-up shot focused on a person's lower legs and hands as they are in the process of tying the shoelaces of a pair of Nike Bowerman Series sneakers. The sneakers are predominantly silver and white with black accents, featuring a metallic mesh-like upper and a white midsole with black outsoles. The person is wearing white ribbed crew socks with a black Nike swoosh logo on the outer ankle. The individual's legs are bare, showing light brown skin and dark hair. The background is an out-of-focus concrete staircase or ledge in a neutral grey tone, suggesting an outdoor urban setting. The lighting is bright and natural, casting soft shadows, indicating daylight. The camera is static, focusing on the action of tying. The overall color palette is cool with silver, white, and grey, contrasted by the warm skin tone.
0:01female model walking full body
A full-body shot captures a young Black woman confidently walking towards the camera in an urban environment. She is positioned centrally, moving with a slight swing in her step. The background consists of dark grey, textured concrete walls with tall, narrow, black-framed windows, suggesting a modern building exterior. The ground is light grey concrete. The lighting is bright and even, indicating an overcast day or indirect sunlight. The overall color palette is dominated by the stark contrast of the woman's white t-shirt and pink-accented sneakers against the dark grey background. White text 'HIBBETT' is overlaid at the top center. The camera subtly tracks her movement as she walks.
0:03female model walking medium shot
This is a medium shot of the same young Black woman, captured as she walks and turns her head slightly to the left. The camera follows her movement. She is wearing the same white t-shirt with a dark logo, and camouflage-patterned cargo shorts. Her white socks and pink and white New Balance sneakers are visible as she strides. The background remains the dark grey textured concrete wall with black windows, now slightly out of focus, emphasizing the model. Bright, diffused daylight illuminates the scene. White text 'HIBBETT' is in the top center, and 'THE DROPS' appears prominently in white text at the bottom center, emphasizing the products. The color scheme is consistent with the previous scene, featuring strong contrasts and bright accents.
0:04new balance sneaker close up
A dynamic close-up shot focuses on the left foot of the young Black woman, showcasing her pink and white New Balance 2002R sneaker. The shoe is highly detailed, with prominent pink laces, a black 'N' logo on the side, and various textured materials in white, pink, and purple. Her white ribbed crew sock with a subtle white logo is visible above the shoe. The foot is slightly lifted, mid-stride, against a light grey concrete ground. The background is a blurred dark grey wall. Bright, soft daylight highlights the sneaker's colors and textures. White text 'HIBBETT' is at the top, and 'THE DROPS YOU WAIT FOR' is at the bottom, directing attention to the product. The color palette is vibrant with pink, purple, and white against a neutral grey backdrop.
0:05male model sitting shoe adjustment
A wide shot shows a young Black man sitting on a concrete ledge, adjusting his shoelaces. He is wearing a white t-shirt with a colorful 'JUST DO IT' graphic, black mesh shorts, and white socks with a black Nike swoosh. His hair is styled in dark dreadlocks. The concrete ledge and ground are light grey, while the background features a modern building with a dark grey slatted or louvered facade, suggesting an urban or industrial setting. The lighting is bright and even, indicating outdoor daylight. White text 'HIBBETT' is at the top, and 'THE BRANDS YOU STAN' is at the bottom, highlighting the clothing and footwear brands. The camera is static, capturing the full posture and surroundings. The color scheme is bright whites and greys with pops of color from the t-shirt graphic and black accents.
0:07nike sneakers and socks close up
A tight close-up focuses on the feet of the young man from the previous scene, highlighting his silver and white Nike Bowerman Series sneakers and white Nike socks. The sneakers feature a prominent metallic silver overlay over a white base, with black accents and a black Nike swoosh. The white ribbed crew socks prominently display a black Nike swoosh logo on the ankle. The background is blurred, showing the light grey concrete ground and parts of the dark building facade. Bright, natural lighting emphasizes the metallic sheen of the shoes. White text 'HIBBETT' is at the top, and 'NEW RELEASES' appears at the bottom, drawing attention to new products. The color palette is dominated by silver, white, and black.
0:09male model standing full body
A full-body shot shows the young Black man from the previous scenes standing confidently, adjusting his black shorts. He is wearing the same white t-shirt with the colorful 'JUST DO IT' graphic, black shorts, white socks, and silver and white Nike Bowerman Series sneakers. He stands against the same modern building with a dark grey slatted facade, which provides a clean, geometric background. The light grey concrete ground is also visible. The lighting is bright and natural, creating clear outlines. White text 'HIBBETT' is at the top, and 'NEW RELEASES COLLECTION ESSENTIALS' is at the bottom, promoting new items. The camera is static. The visual emphasizes urban fashion and new athletic wear.
0:10male model shoe and pants low angle
A low-angle shot focuses on the lower body of another young man, highlighting his unique fashion choices. He is wearing light wash, heavily distressed jeans with large rips and patches of colorful floral fabric integrated down the side seams. On his feet are New Balance sneakers in a combination of teal, light pink, and cream with dark blue accents. He is bent over, seemingly adjusting his pants or shoes. The background is a blurred view of a paved outdoor area with some green foliage, suggesting an urban park or sidewalk. The lighting is bright and natural. White text 'HIBBETT' is at the top, and 'THE HEAT SEASON AFTER SEASON' is at the bottom, conveying a message of continuous style. The camera is static. The color palette is a mix of muted blues and greens from the jeans and shoes, with bright floral patterns.
0:12two male models urban setting
A medium-wide shot displays two young men leaning against a light-colored, ornate building wall with tall, dark-framed windows, suggesting an elegant urban architectural setting. The ground is a light grey sidewalk. The man on the left wears the same distressed floral jeans and New Balance sneakers from the previous scene, paired with a light-colored short-sleeved button-up shirt. The man on the right wears a white, red, and black racing-style jacket, light-wash jeans with large red floral embroidery on the thighs, and white sneakers. Both have dreadlocks. A large white Nike swoosh graphic is overlaid, spanning between them. White text 'HIBBETT' is at the top center. The lighting is bright and natural, indicating daylight. The color palette includes various light denim washes, whites, and pops of red and floral patterns.
0:13floral jeans and shoe close up
A close-up shot focuses on the lower body of one of the models, specifically showcasing the unique distressed jeans and sneakers. The light-wash jeans are highly detailed with large rips, frayed edges, and striking floral fabric inserts running down the side seams in shades of blue, pink, and green. The New Balance sneakers are visible, with a prominent light teal body, cream sole, and light pink and dark blue accents. The model's right foot is propped against a light concrete wall, with the left foot on the light grey sidewalk. A white Jordan Jumpman logo is overlaid over the jeans. White text 'HIBBETT' is at the top. The lighting is bright and natural, highlighting the textures and colors. The scene's color palette is cool and pastel with the floral details.
0:14neon shorts and sneakers full body
A full-body shot features a young man standing against a white slatted wall, showcasing a sporty outfit. He wears a white short-sleeved t-shirt with a colorful 'Nike Basketball' graphic. His most striking item is a pair of bright neon green mesh shorts with white drawstrings. On his feet are white crew socks and clean white high-top sneakers. The white slatted wall provides a clean, minimalist background, creating a sharp contrast with the neon shorts. The ground is light grey concrete. A white New Balance 'NB' logo is overlaid over his shorts. White text 'HIBBETT' is at the top. The lighting is bright and even, casting minimal shadows. The color palette is dominated by bright white and neon green, giving a fresh, energetic feel.
0:15male model face close up
A close-up shot focuses on the face and upper torso of the same young man. He looks directly into the camera with a confident yet relaxed expression. His dark dreadlocks frame his face. He is wearing the white t-shirt with the colorful 'Nike Basketball' graphic, which is clearly visible. The white slatted wall remains the background, now slightly out of focus, emphasizing the model. A white Adidas Trefoil logo is overlaid at the bottom center. White text 'HIBBETT' is at the top. The lighting is soft and even, highlighting his features. The vibrant colors of his t-shirt graphic provide a focal point against his skin tone and the white background.
0:16male model full body standing
A full-body shot of the young man is presented, identical to an earlier shot, showing him standing against the white slatted wall. He wears the white short-sleeved t-shirt with the colorful 'Nike Basketball' graphic, bright neon green mesh shorts with white drawstrings, white crew socks, and clean white high-top sneakers. The white slatted wall provides a clean, minimalist background, contrasting sharply with the neon shorts. The ground is light grey concrete. White text 'HIBBETT' is positioned at the top. The lighting is bright and even, enhancing the vibrant colors of his outfit. The camera is static, offering a complete view of the ensemble.
0:17brand logo and call to action
The scene features a dark grey, subtly textured background that resembles weathered stone or concrete, with lighter grey veins and cracks creating a dynamic pattern. Centered at the top of the frame is the brand logo 'HIBBETT' in white sans-serif capital letters with a trademark symbol. After a brief pause, light blue text 'SHOP THE LATEST DROPS' appears below the logo, stacked in two lines, serving as a clear call to action. The lighting is dim and uniform across the textured background, giving a sophisticated and modern feel. The overall color palette is dark and monochromatic, allowing the white logo and blue text to stand out effectively. The camera is static.
