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Everyday Dose

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HookProblem SetupFemale PresentChild PresentText OverlayDialogue On CameraStatic FrameFrustratedSolution RevealConfidentHappyTalking HeadProduct In HandExplainerValue PropositionBrand Mention SpokenProduct DemoFeature BreakdownBenefit-FirstCalmRelievedObjection HandlingProof PointCuriosity GapCall To ActionOffer HighlightUrgency Trigger

Transcript

0:01Okay.

0:02This is how I make it to lunchtime without crying.

0:05And honestly, the entire day.

0:06Are you eating that?

0:07Yeah.

0:08Yeah.

0:09You probably think this is just iced coffee, but it's not.

0:11This is everyday dose.

0:12And it's how I survive with three under three without losing my mind.

0:17I don't have time for jitters.

0:19crashing or being over stimulated by noon.

0:22I still need caffeine.

0:23I just need it to not wreck me.

0:26So I switched to this.

0:27It is mushroom coffee with lower caffeine, and it gives me the patience I need to survive these days.

0:34It has Elne for cortisol regulation, which hello.

0:38And it has a lion's mane and Chaga mushroom, which give me that calm, steady energy.

0:43Not like cracked out energy because as moms, we have enough anxiety.

0:46It's just like I can think again.

0:49I'm also getting 10 grams of collagen protein because I do two scoops.

0:54which is needed because as a mom, I do not have time to worry about getting enough protein in, let alone eat sometimes.

0:59I just keep this on my counter and I make it every morning before the chaos starts.

1:47It heals my soul.

1:48And I don't get that afternoon crash where I just feel overstimulated and done.

1:52They're doing a huge discount right now, so take advantage of that.

1:55I'm telling you, if you're a tired mom who is tired of being tired and wants to show up for your kids.

2:02This is it.

Text on Screen

0:00How I survive endless toddler tantrums 🤯

0:02This is how

0:04I make it to lunchtime

0:06And honestly,

0:08the entire day.

0:10Are you eating that?

0:10Yeah.

0:11Are you eating that?

0:12Yeah.

0:13You probably think this

0:15is just iced coffee, but it's not.

0:17This is everyday dose.

0:19And it's how I survive with three under three

0:22without losing my mind.

0:24I don't have time for jitters.

0:26Crashing or being

0:26overstimulated by noon.

0:28I still need caffeine.

0:30I just need it to not wreck me.

0:32So I switched to this.

0:34It is mushroom coffee

0:36with lower caffeine

0:38and it gives me the patience

0:39I need to survive these days.

0:41It has I-theanine

0:42for cortisol regulation, which. Hello.

0:45And it has a lion's mane and chaga mushrooms

0:47which give me that calm, steady energy.

0:50Not like cracked out energy

0:52because as moms we have enough anxiety.

0:55It's just like I can think again.

0:57*creamer*

0:58I'm also getting ten grams

1:00of collagen protein because I do two scoops,

1:04which is needed because as a mom,

1:05I do not have time to worry about getting enough protein

1:10in, let alone eat sometimes.

1:12I just keep this on my counter

1:14and I make it every morning

1:16before the chaos starts.

1:19*subtle foreshadowing*

1:21*sips heaven*

1:22It heals my soul

1:23and I don't get that afternoon crash

1:25where I just feel overstimulated and done.

1:29They're doing a huge discount right

1:31now, so take advantage of that.

1:33I'm telling you, if you're a tired mom,

1:36who is tired of being tired and wants to show up for your kids.

1:40This is it.

Scenes (11)

0:00intro with children

A medium shot captures a young Caucasian woman, appearing to be in her late 20s or early 30s, standing behind a speckled gray kitchen counter. She is holding an infant, approximately 0-6 months old, in a black baby carrier on her chest. To her left, a toddler, aged around 1-2 years, in a white long-sleeved shirt, interacts with items on the counter. The background features a split wall, dark green on the left with a reflection of a TV showing a cartoon, and beige on the right adorned with colorful children's drawings. A red balloon hangs from the ceiling. The lighting is bright and even, indicating indoor daytime conditions. The woman is looking down at her children, her expression concerned as the toddler cries. Text overlay reads: 'How I survive endless toddler tantrums'.

0:02explaining survival strategy

A medium shot continues, with the young Caucasian woman from the previous scene now smiling and addressing the camera, holding a drink in a mason jar with a pink lid and straw. She still holds the infant in the baby carrier. The toddler, dressed in white, briefly climbs onto the counter to the woman's left, then moves out of the immediate frame. The background remains the same kitchen setting with a dark green wall, children's drawings, and a red balloon. The lighting is bright and consistent. The woman appears calm and confident. Text overlays appear: 'This is how I make it to lunchtime', 'And honestly, the entire day.', 'Are you eating that? Yeah.'

0:08product introduction

The medium shot remains, now focusing primarily on the young Caucasian woman as she talks directly to the camera. The infant and toddler are no longer in the immediate frame. She holds up a black pouch of 'EVERYDAY DOSE COFFEE+' with colorful holographic accents in her left hand, and the mason jar drink in her right. Her expression is friendly and engaging. The kitchen counter with speckled gray granite, and the background with the green wall, children's art, and red balloon, are still visible. The lighting is bright. Text overlays appear: 'You probably think this is just iced coffee, but it's not.', 'This is everyday dose.', 'And it's how I survive with three under three without losing my mind.'

0:17product preparation powder

The scene continues with a medium shot of the young woman. She is now holding an empty mason jar on the speckled gray kitchen counter. She opens the black 'EVERYDAY DOSE COFFEE+' pouch and uses a small spoon to scoop the powder into the glass jar. Her movements are deliberate and she looks at the product as she prepares it. The background remains the same, with the green wall and children's drawings. The lighting is consistent. Text overlays include: 'I don't have time for jitters.', 'Crashing or being overstimulated by noon.', 'I still need caffeine. I just need it to not wreck me.'

0:27product preparation stirring

In a medium shot, the young woman is seen vigorously stirring a dark brown liquid in the mason jar on the speckled kitchen counter using a small metal frother. Her expression is earnest as she explains the product. The background elements, including the green wall and children's drawings, are still visible. The lighting remains bright and even. Text overlays state: 'So I switched to this.', 'It is mushroom coffee with lower caffeine and it gives me the patience I need to survive these days.'

0:34product preparation adding milk

The medium shot features the young woman adding a light-colored liquid from a white carton into the mason jar, which now contains a lighter, more frothy brown mixture. She holds a white 'Maple Hill' carton in one hand and the frother in the other, looking directly at the camera while speaking. The speckled kitchen counter and the background with the green wall and kids' artwork are visible. Lighting is consistent. Text overlays read: 'It has l-theanine for cortisol regulation, which. Hello.', 'And it has a lion's mane and chaga mushrooms'.

0:40product benefits calm energy

The young woman is captured in a medium shot, holding the white 'Maple Hill' carton in her left hand and gesturing with her right as she speaks emphatically to the camera. The mason jar with the mixed drink sits on the counter in front of her. Her expression is engaging and slightly exasperated when talking about anxiety. The kitchen counter and background remain unchanged with the green wall and children's drawings. The lighting is bright. Text overlays include: 'which give me that calm, steady energy. Not like cracked out energy because as moms we have enough anxiety.', 'It's just like I can think again.'

0:48product preparation creamer protein

In a medium shot, the young woman adds a light liquid from a carton of 'Chobani Vanilla Coffee Creamer' into the mason jar with the frothy drink. She holds the creamer carton in her left hand and occasionally uses a small stirring utensil. Her focus is on the drink preparation as she speaks. The kitchen counter with its speckled granite and the unchanging background are visible. Bright, consistent lighting. Text overlays show: '*creamer*', 'I'm also getting ten grams of collagen protein because I do two scoops,'.

0:53final product presentation and foreshadowing

The medium shot shows the young woman placing a pink lid with a straw onto the mason jar and giving it a final stir. She then holds up the 'EVERYDAY DOSE COFFEE+' pouch and the prepared drink, speaking directly to the camera with confidence. The scene briefly cuts back to the initial framing with the woman holding the infant and the toddler nearby, echoing the beginning of the video, before returning to the woman holding the product. The kitchen counter and background remain consistent. Bright lighting. Text overlays: 'which is needed because as a mom, I do not have time to worry about getting enough protein in, let alone eat sometimes.', 'I just keep this on my counter and I make it every morning before the chaos starts.', '*subtle foreshadowing*'.

1:04calm aftermath and benefits

The young woman, still in a medium shot, sips contentedly from her mason jar drink with a straw. Her eyes are closed briefly as if in pure enjoyment, then she opens them, giving a thumbs-up and explaining the sustained energy she gets. Her expression is calm and satisfied. The kitchen counter and background remain unchanged. Bright lighting. Text overlays appear: '*sips heaven*', 'It heals my soul and I don't get that afternoon crash where I just feel overstimulated and done.'

1:11call to action and discount

In a medium shot, the young woman holds the 'EVERYDAY DOSE COFFEE+' pouch in one hand and the mason jar drink in the other, speaking directly to the camera with an enthusiastic and encouraging tone. She gestures with her hands to emphasize her points about a discount. The kitchen counter with its speckled granite and the familiar background are visible. Bright, consistent lighting. Text overlays read: 'They're doing a huge discount right now, so take advantage of that.', 'I'm telling you, if you're a tired mom, who is tired of being tired and wants to show up for your kids.', 'This is it.'

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