0:00product display model A medium shot captures a female model, seated cross-legged on a light-colored sofa against a bright wooden panel wall. She is wearing light blue distressed jeans. The focus is on her torso, showcasing a crew-neck top that cycles through different colors: initially a muted sage green sweatshirt, then a periwinkle blue t-shirt, and finally a deep plum purple t-shirt. Her long, wavy blonde hair is prominent, with one hand casually resting on her thigh and the other gently touching her hair on the left side of the frame, revealing a silver ring and a delicate gold chain necklace. The top features the graphic 'MY LiTTLE heart BREAKER' with a small cartoon puppy icon above the word 'heart'. The text colors are consistent: 'MY LiTTLE' in light pink, the puppy outlined, 'heart' in a bolder bright pink script, and 'BREAKER' in a pale yellow/white sans-serif. The lighting is soft, even, and bright, illuminating the scene from the front.
An overhead, static shot presents a t-shirt laid flat on a light-colored wooden surface. The t-shirt is centered in the frame. To the left, a small green potted plant adds a decorative touch. To the right, a pair of folded light blue distressed jeans and a pair of white canvas low-top sneakers with red trim are neatly arranged. The t-shirt cycles between a crisp white and a sleek black color. The graphic 'MY LiTTLE heart BREAKER' with a cartoon puppy head remains constant, but its color scheme adjusts for contrast: on the white shirt, 'MY LiTTLE' is pink, the puppy is black-outlined, 'heart' is bright pink, and 'BREAKER' is black. On the black shirt, 'MY LiTTLE' is light purple, the puppy is white-outlined, 'heart' is bright pink, and 'BREAKER' is light purple. The scene is brightly and evenly lit, emphasizing the product and its accompanying lifestyle items.
0:07brand message dog A close-up, static shot features a black dog with prominent, alert, upright ears, looking attentively upwards and slightly to the right. The dog has dark, shiny fur and expressive brown eyes. A bandana with an American flag pattern (red, white, and blue) is tied around its neck. The background is an out-of-focus outdoor scene with soft, warm, golden light, suggesting either sunrise or sunset, and blurred shapes of trees. In the bottom right corner, a white graphic overlay displays the text 'VETERAN OWNED BUSINESS' in a sans-serif font, positioned above a shield icon that incorporates three stars at the top and four stars below, separated by a horizontal line. The lighting provides a gentle backlight, creating a subtle rim light around the dog's form.
0:08brand promise text A clean, static graphic display against a uniform light grey background. At the top center, a subtle dark grey rectangular outline frames the words 'HEART' (in black sans-serif), a small red heart icon, and 'PROMISE' (in black sans-serif). Directly below this title, the main body of text, in a smaller black sans-serif font, states: 'If our products haven't made your pup happier and healthier, we'll gladly refund any purchase, no matter how much you used. Don't worry, shelter meals are still donated.' The final sentence 'Don't worry, shelter meals are still donated.' is rendered in a slightly lighter shade of grey, providing a visual distinction. The overall design is minimalist, emphasizing readability and a trustworthy, professional tone. The lighting is bright and even across the entire frame.
0:09donation call to action A vertically split-screen composition against a light grey background. The left half displays an overhead shot of a light brown ceramic bowl filled with small, round kibble dog food, with additional kibble scattered on the white surface around it. Below this image, a purple icon depicting a hand holding a heart is visible. Underneath the icon, bold black sans-serif text reads 'your purchase donates meals for shelter dogs across the U.S.', followed by 'YOU SHOP -> WE DONATE' in smaller, lighter grey sans-serif font. The right half of the screen features a close-up of a small puppy with white fur and distinct brown patches, peering intently through the vertical bars of a metal cage. One of its paws rests gently on a cage bar. The background behind the puppy is a softly blurred outdoor setting with green foliage and bright, natural light. Both sides of the split screen are uniformly and brightly lit.
