0:00cooking green beans
The scene opens with a close-up, slightly overhead shot of a light grey ceramic pan on a gas stovetop, with a blue flame visible beneath. A wooden cutting board is tilted over the pan, and a stream of fresh, bright green beans slides from the board into the simmering liquid in the pan. The beans are glossy and appear to be cooking. The kitchen background is softly blurred, showing light-colored cabinets and countertops, suggesting a clean, modern aesthetic. An off-white Caraway pot with a lid is partially visible in the upper right background. The lighting is bright and even. The overall color palette is muted with pops of green. An overlay text bubble in the top center reads "Caraway's Black Friday Sale is back — up to 20% off sitewide!".
0:03stirring green beans
This scene is a medium close-up, slightly overhead shot focused on the same light grey ceramic pan from the previous scene, now filled with green beans on a gas stovetop. A light-colored wooden spatula is actively stirring the green beans within the pan, which are glistening with oil or liquid. The pan sits on a black gas range with a blue flame. The background is a soft blur of a modern kitchen, featuring light wood accents and white tiles. The lighting is bright and highlights the texture of the beans. The color palette remains clean, with the vibrant green of the beans contrasting against the grey pan. The same overlay text bubble "Caraway's Black Friday Sale is back — up to 20% off sitewide!" is present.
0:05cooking onions
The shot maintains a similar close-up, slightly overhead angle, focusing on a light grey ceramic pan on a gas stovetop with a visible blue flame. This time, a wooden cutting board is tilted over the pan, and finely sliced white onions are being poured from the board into the hot pan. The onions are white and translucent, with some slight browning visible on a few pieces. The background is blurred, revealing white subway tiles and light wooden kitchen utensils in a holder. The bright lighting casts soft shadows. The overall mood is domestic and clean. The same yellow overlay text bubble "Caraway's Black Friday Sale is back — up to 20% off sitewide!" is present at the top center of the frame.
0:07cooking potatoes
This close-up shot focuses on a larger, light beige Caraway pot with a lighter interior on a gas stovetop. A wooden cutting board is angled above the pot, and diced yellow potatoes are being slid from the board into the pot. The potatoes are light yellow, some with slight skin remaining. Another light grey frying pan is visible in the lower-left foreground, and a third off-white pot is further back on the stove. The background consists of white subway tiles, a wooden chopping board with a red ribbon tied on it (likely for Christmas/holiday decor), and blurred kitchen elements. Bright, even lighting illuminates the scene. The overlay text bubble "Caraway's Black Friday Sale is back — up to 20% off sitewide!" remains in the top center.
0:10cookware arrangement sweet potatoes
The camera is positioned at a medium close-up, slightly above the stovetop, showcasing a collection of Caraway cookware. In the foreground, a light grey ceramic frying pan holds diced, cooked orange sweet potatoes, which appear seasoned. Further back, two off-white Caraway pots with matching lids are arranged on the black gas range. To the left, a light grey frying pan with green beans is visible. The background features white subway tiles and a large wooden cutting board adorned with a festive red bow, suggesting a holiday season. The lighting is bright and warm. The scene conveys a sense of wholesome, home-cooked food. The overlay text bubble "Caraway's Black Friday Sale is back — up to 20% off sitewide!" is visible at the top center.
0:11wiping pan
This is a close-up shot from an overhead perspective, focused inside a large, round, light grey ceramic pan. A female hand uses a white or beige cloth to wipe away remnants from the pan's surface, demonstrating its non-stick properties and ease of cleaning. The pan's interior is clean and smooth. The background is completely out of focus, highlighting the action within the pan. The lighting is bright and direct, emphasizing the texture of the cloth and the clean surface. The color palette is neutral and light. A white text overlay at the bottom center reads "No more toxic coatings flaking into my food."
0:13scrubbing bowl
A close-up, slightly overhead shot depicts a female hand vigorously scrubbing a wooden bowl or container with a yellow and orange sponge. The bowl appears to have some residue at the bottom, and water is visible, suggesting it's being cleaned. The background is a soft blur, focusing all attention on the scrubbing action. The lighting is bright and direct. The dominant colors are the warm tones of the wood and sponge, contrasting with the cool water. A white text overlay at the bottom center reads "No more scrubbing stuck-on messes."
0:14scrubbing baking sheet
A medium shot captures a female with long, wavy brown hair, wearing a grey cardigan and jeans, standing at a kitchen sink. Her hands are in the sink, one holding a light grey rectangular baking sheet, and the other scrubbing its surface with a yellow and orange sponge. The sink is a modern, light-colored basin. In the blurred background, white cabinets, white subway tiles, and framed pictures are visible, indicating a contemporary kitchen setting. The lighting is bright and even. The woman is focused on the task. A white text overlay at the bottom center reads "Just clean, safe cooking every single time."
0:16opening bakeware box top
A close-up, overhead shot shows a person's hands opening the top flaps of a large, light brown cardboard box. The inside of the box is visible, revealing carefully organized compartments and light grey fabric handles with the 'Caraway' logo, showcasing a bakeware set. The box has a clean, minimalist design with text that reads "Meet The 11-Piece Bakeware Set" and "What's Included: Designed With Storage in Mind". The background is out of focus, suggesting a bright kitchen environment. The lighting is soft and inviting. A white text overlay at the bottom center reads "So when their Black Friday Sale started,"
0:18opening bakeware box inner
The camera remains in a close-up, slightly overhead shot, focusing on the interior of the Caraway bakeware box. The top flaps are now fully open, revealing a meticulously organized set of bakeware in light grey and cream colors, nestled within custom-fit compartments. A brown cardboard insert within the box displays a whimsical phrase: "No chemicals, just desserts." The fabric handles with the Caraway logo are prominent. The bright, soft lighting accentuates the product's clean aesthetic. A white text overlay at the bottom center reads "I knew exactly what I wanted."
0:20removing bakeware from organizer
A medium close-up shot focuses on a person's hand reaching into a light grey bakeware organizer to remove a cream-colored baking sheet. The organizer itself is part of the Caraway system, neatly storing various bakeware pieces vertically. The background is a blurred, bright modern kitchen with white cabinets and a light-colored backsplash. The lighting is soft and appealing. The action is smooth and deliberate. A white text overlay at the bottom center reads "The gift to me, from me."
0:22cookware on stove pan focus
This is a medium shot, slightly from an overhead angle, showcasing a variety of Caraway cookware on a black gas stovetop. Two large off-white pots with matching lids are placed on the back burners. In the foreground, a light grey frying pan is prominent on the front burner, with its smooth, non-stick interior visible. The black gas range gleams under bright, clean lighting. The background is a soft blur of white cabinets and a white subway tile backsplash, with a glimpse of a wooden cutting board with a red bow. The scene emphasizes the complete Caraway cooking setup. A white text overlay at the bottom center reads "completing my non-toxic kitchen."
0:23bakeware organizers on counter
A medium shot frames two light grey Caraway bakeware organizers positioned side-by-side on a clean white kitchen countertop. Each organizer neatly holds various bakeware pieces, including cream-colored baking sheets and what appears to be a metal cooling rack. The 'Caraway' logo is visible on the fabric straps of the organizers. The background features white upper cabinets with gold handles and a white subway tile backsplash, creating a bright and organized kitchen aesthetic. Soft, bright lighting illuminates the scene. A white text overlay at the bottom center reads "I'm finally adding their bakeware."
0:24showing cupcake pan
A medium shot captures a person's hands holding up a light grey Caraway cupcake pan, showcasing its twelve circular molds. The pan is clean and appears to be made of a ceramic non-stick material. The background is a blurred view of a bright kitchen, with a bakeware organizer partially visible below. The focus is entirely on the cupcake pan and the hands presenting it. The lighting is bright and highlights the smooth surface of the pan. A white text overlay at the bottom center reads "Same non-stick ceramic I trust,"
0:26showing baking sheets
A medium shot shows a person's hands holding up two light grey Caraway baking sheets. One is a square shape, and the other is rectangular, slightly larger. Both appear to have the same smooth, non-stick ceramic surface. They are presented side-by-side, demonstrating the variety in the bakeware collection. The blurred background is a bright kitchen, with a bakeware organizer visible below. The bright, even lighting emphasizes the clean design of the bakeware. A white text overlay at the bottom center reads "but now for everything I bake."
0:27cookies on tray close up
This is an extreme close-up shot of several freshly baked chocolate chip cookies resting on a light grey Caraway baking sheet. The cookies are golden brown with visible chocolate chips, and they appear perfectly round and soft. The background is out of focus, highlighting the delicious-looking cookies. The lighting is warm and inviting, making the cookies look very appealing. The camera slightly pans upwards, showing the cookie and the baking sheet. A white text overlay at the bottom center reads "Watch these cookies,"
0:29cookies sliding off tray overhead
A close-up, slightly overhead shot shows a light grey Caraway baking sheet being tilted to allow several chocolate chip cookies to effortlessly slide off onto a metal cooling rack below. The cookies appear perfectly baked and do not stick to the pan, demonstrating the non-stick quality of the bakeware. The cooling rack has a grid pattern, and the background is blurred. The lighting is bright and showcases the smooth action of the cookies detaching from the pan. A white text overlay at the bottom center reads "they just slide right off."
0:31cookies sliding off tray side
A close-up shot from a lower angle shows a light grey Caraway baking sheet being held at an angle above a metal cooling rack. Several chocolate chip cookies are seen sliding smoothly from the baking sheet onto the rack, further emphasizing the non-stick feature. A person's hand, partially visible in the upper frame, is holding the baking sheet. The background is blurred, showing a kitchen environment. The bright lighting highlights the seamless transfer of the cookies. A white text overlay at the bottom center reads "no parchment paper, no oil, no scraping."
0:32wiping clean baking sheet
A close-up shot, from a slightly overhead perspective, shows a female hand effortlessly wiping the interior of a light grey Caraway baking sheet with a white or beige cloth. The baking sheet appears perfectly clean with minimal effort, showcasing its easy-to-clean properties. The background is blurred, focusing attention on the cleaning action and the product. The lighting is bright and clear, highlighting the smooth, non-stick surface. A white text overlay at the bottom center reads "And cleanup? Effortless."
0:34host with cookies
A medium shot captures a smiling woman, likely the host, standing in a bright, modern kitchen. She has long, wavy light brown hair and is wearing a grey cardigan over a dark top and blue jeans. She holds a white plate piled with freshly baked chocolate chip cookies, presenting them directly to the camera with a friendly and inviting expression. The background features white cabinets, a white subway tile backsplash, and glimpses of a black gas range and bakeware organizers on the counter. A festive red bow on a wooden cutting board is partially visible in the background, suggesting a holiday theme. The lighting is bright and flattering. A white text overlay at the bottom center reads "Shop Caraway's Black Friday Sale and save up to 20% off."
