0:00intro shaker kitchen The scene opens with a medium shot of a female from her mid-torso up, seen from a slightly turned-away side profile. She is actively shaking a light pink or purple protein shaker with both hands, positioned near her chest. The background suggests a modern kitchen environment with a light-colored countertop visible to the left and what appears to be a stove or oven range in the blurred background. The lighting is bright and even, typical of indoor kitchen lighting. A large white text overlay in the center of the frame reads, "sis if you want to grow your glutes in 2026." The overall color palette is muted, with the woman's light blue attire standing out. There is no discernible camera movement.
This scene is a medium shot, captured from behind and slightly to the left, showing a female engaging in a leg exercise using a gym machine. She is leaning forward, with her right leg extended backward and upwards, pushing against a pad on the machine. The gym environment is brightly lit, featuring red and black gym equipment, including squat racks and weight plates with "ROGUE" branding, in the background. The floor is dark gray with some lighter markings. The camera is static. The same prominent white text overlay from the previous scene, "sis if you want to grow your glutes in 2026," is present in the middle of the screen.
0:02gym barbell squats A medium shot from behind and slightly to the right captures a female performing barbell squats within a red squat rack. She has a barbell resting across her upper back, loaded with green and black weight plates. Her body is in the lower portion of the squat, demonstrating strength and control. The gym background remains consistent with red equipment and gray flooring. The lighting is bright and functional. The white text overlay, "sis if you want to grow your glutes in 2026," is still present, centrally located. The camera remains static throughout this powerful exercise.
0:03gym full shot posing This scene transitions to a full shot of the female subject, now facing directly towards the camera in the gym setting. She stands confidently with her hands on her hips, a slight smile on her face. The background is the same brightly lit gym, featuring various workout machines and racks in shades of red and black, receding into a slightly blurred depth. The dark gray gym floor extends across the foreground. The prominent text overlay changes to "I gotchu" in white letters, affirming her readiness to help. The camera is static, capturing her poised and welcoming demeanor.
0:05car talking head testimonial A close-up shot of the female subject, from the chest up, as she sits in the driver's seat of a car, speaking directly to the camera. The background shows a bright, clear sky and green trees through the car windows, suggesting a sunny outdoor environment. A speech bubble-style text box overlays the upper left corner of the screen, displaying a customer testimonial. Below her, a white text overlay reads, "if you hate regular training apps my program is perfect for you". The lighting is natural and bright. Her expression is engaging and earnest as she communicates. The camera is static.
0:15app screen weekly workouts This scene is a screen recording of a fitness application interface, presented vertically as if on a smartphone. The app, "LADDER," displays a weekly calendar view with workout programs for each day, from Monday to Sunday. Each day features a workout tile with an image of a fitness model performing an exercise, along with workout details like duration and focus (e.g., "Lower Body Strength"). Overlaid on the screen are three white checkmark icons followed by text: "new workouts weekly", "in-ear coaching", and "progressive overload plan", highlighting key features. The app's design is sleek with a dark mode background and yellow accents. The camera motion is static.
0:19creator talking expert coaching A close-up shot features the female creator, from the chest up, again talking directly to the camera. She is standing indoors, possibly in a gym or studio, with a dark, slightly blurred background. She wears a black crop top with "LADDER" and a hashtag logo printed on it. Her facial expression is animated and articulate as she explains features. A white text overlay with a green checkmark appears next to "expert coaching", reinforcing a program benefit. Below, a yellow star labeled "Priority" and the text "TGIM" with a peach emoji are visible on what appears to be part of the app interface. The lighting is direct and professional. The camera is static.
0:21app screen video demos This scene showcases another screen recording of the "LADDER" fitness app, focusing on a specific exercise demonstration. The majority of the screen is dedicated to a video of a female fitness model performing a "Hip Thrust Slow Eccentric" exercise using a barbell and bench. Below the video, the app's control panel includes options for "Barbell," "History," "Notes," and "Start Workout," along with set, time, effort, and reps tracking. A prominent white text overlay at the top reads, "video demos + cues to help you correct your form!". The overall interface maintains the dark theme with white text. The camera is static.
0:24gym hip thrust machine A medium shot captures the female creator from the side, demonstrating a hip thrust exercise on a specialized gym machine. She is actively pushing the weight upwards, showing muscle engagement and controlled movement. The gym environment is brightly lit, with various red and black machines and equipment visible in the background. A white text overlay in the lower right corner proclaims, "you'll be amazed by the results!". Her expression is one of exertion and focus. The camera is static, emphasizing the exercise itself.
0:27car talking head cta The scene returns to a close-up of the female creator in her car, identical in framing and setting to Scene 5. She is speaking directly to the camera, likely delivering a call to action. The background through the car windows shows the same sunny sky and green foliage. A large white text overlay fills the lower half of the screen, stating: "Download Ladder & get your first week free!" with a downward arrow emoji. Her expression is open and inviting, encouraging viewer engagement. The lighting is natural and consistent. The camera remains static.
0:32app promo end card The final scene is a dynamic, branded end card or splash screen. It features a predominantly black background, dramatically illuminated by a vibrant, diagonal yellow-to-lime-green gradient that cuts across the center. The brand name "#LADDER" is prominently displayed at the top in large, bold black letters, followed by the slogan "GET STRONGER WITH A PLAN" in white. Three sleek mobile phone outlines are arranged centrally, slightly angled, showcasing screenshots of the Ladder app interface. Each phone displays a different fitness model engaged in various exercises. At the bottom, a clear call to action reads, "Download on the App Store" with the Apple App Store logo. The overall aesthetic is modern, clean, and energetic. The camera is static.
