0:00intro talking head A medium shot frames a female stylist from the waist up, centered against a plain, light grey wall with a subtle wooden floor visible at the very bottom. Soft, even lighting illuminates her from the front, creating minimal shadows. She is actively speaking and gesturing with both hands, using expressive facial movements. Her hands, adorned with gold rings on several fingers, are positioned around her waist area. The dominant colors are the navy blue and dark red of her cardigan, the light blue of her jeans, and the muted grey background. Text overlays appear and disappear, first reading "Winter outfits feeling boring? Let's talk color and pattern", then "As a stylist, I'm always getting asked", followed by "how to incorporate color and pattern into your wardrobe", "Especially in the winter,", "when it's easy to default to neutrals", "or reach for black every day.", "The trick isn't doing more,", and finally "it's about being intentional.". At the top of the frame, the brand 'UNIVERSAL STANDARD' is visible in white capital letters. The overall mood is informative and engaging.
0:16product display dress cardigan A full-body shot of a person standing against a plain, light grey wall, with a light wooden floor visible at the bottom. The lighting is soft and even, highlighting the clothing details. The person is wearing a long, striped shirt dress with thin vertical stripes in white, black, and light green. A dark brown belt cinches the waist, featuring a gold rectangular buckle. Over the dress, a vibrant purple knitted cardigan is worn, open in the front, showcasing pockets on both sides. The cuffs of the dress are folded over the cardigan sleeves. The overall color palette is a mix of muted stripes with a pop of bright purple and warm brown. A text overlay reads: "Think stripes or polka dots with a rich color". The person remains largely static, facing the camera directly, allowing the outfit to be the primary focus.
0:18product display sweater pants medium A medium shot of a person, framed from just below the chest to above the knees, standing against a plain, light grey wall with a light wooden floor visible. The lighting is soft and direct. The person is wearing a bright, lemon-yellow ribbed knit sweater with a relaxed fit and wide sleeves. Below the sweater, brown wide-leg pants with a subtle geometric pattern are visible, with the person's hands casually slipped into the pockets. The colors are warm and inviting. A text overlay states: "Or a striped button-down and textured jacket." The focus is on the comfort and pattern of the outfit, with minimal movement from the person.
0:20product display blouse jacket pants medium A medium shot of a person from the chest down to the mid-thigh, standing against a plain, light grey wall with a wooden floor below. The lighting is soft and even. The person is wearing a chic ensemble featuring a striped button-down blouse with brown and cream stripes and a distinctive criss-cross tie neckline. Over this, a textured blazer in a dark grey and light grey plaid pattern is worn, with silver buttons and flap pockets. Dark, wide-leg trousers complete the look. The overall color palette is sophisticated and neutral with pops of subtle pattern. A text overlay reads: "What I love about Universal Standard". The person stands still, allowing for a clear view of the outfit's details.
0:22re hook talking head A quick re-cut to a medium shot of the female stylist, framed from the waist up, speaking directly to the camera against a plain, light grey wall. She is wearing the navy blue cardigan with red trim and light wash jeans. Her hands are gesturing near her waist. Text overlay displays "What I love about Universal Standard". The lighting is consistent with the initial talking head scene, soft and even. The colors remain the same: navy, red, light blue, and muted grey. This brief shot serves as a re-engagement point before transitioning back to product displays.
0:23product display sweater pants full A full-body shot of a person standing against a plain, light grey wall with a light wooden floor. The lighting is soft and even. The person is wearing a bright yellow ribbed knit sweater and brown wide-leg pants with a subtle geometric pattern. Dark brown boots are visible. The person first looks down, then looks up and smiles softly at the camera, placing hands into the pants pockets. The color palette is warm and harmonious. Text overlays appear, first saying "is that the colors and the patterns", then "are designed to actually work together.", and finally "So pairing them together feels effortless". The movement is subtle, showing the garment's fit and flow.
0:27product display blouse jacket pants medium transition A quick medium shot of the person wearing the striped button-down blouse, textured plaid blazer, and dark wide-leg trousers. The person subtly adjusts the blazer at the waist. The setting is a plain, light grey wall with a wooden floor. The lighting is consistent, soft and even. A text overlay reads "and not overwhelming." This shot provides a brief transition and emphasizes a point about the styling.
0:28product display blouse jacket pants full movement A full-body shot of the person, standing against a plain, light grey wall with a wooden floor. The lighting is soft and even. The person is wearing the striped button-down blouse, textured plaid blazer, and dark wide-leg trousers, with dark brown ankle boots. They are actively demonstrating the fit by pulling at the waistband of the pants and adjusting the blazer, then settling into a confident pose with a slight smile. The movements are fluid and natural, showcasing how the garments move and fit. Text overlays progress from "Because the fit is consistent across every style" to "you can focus on styling these pieces" and finally "instead of second guessing if it's gonna look good on your body.". The color palette is professional and classic.
0:34product display dress cardigan full movement A full-body shot of the person, standing against a plain, light grey wall with a light wooden floor. The lighting is soft and even. The person is wearing the long, striped shirt dress, dark brown belt, and vibrant purple knitted cardigan. They are also wearing dark brown ankle boots. The person adjusts the cardigan, then stands tall and confident, looking at the camera with a subtle smile. Text overlays change from "And with all the new colors and patterns they just launched," to "experimenting has never been easier.". The color palette offers a fresh, vibrant contrast between the purple and the neutral stripes, emphasizing playful styling.
0:37cta sweater pants medium A medium shot of the person from the chest to above the knees, wearing the bright yellow ribbed sweater and brown patterned wide-leg pants. The person's hands are casually in their pockets. The background is a plain, light grey wall with a wooden floor. Soft, even lighting. A text overlay reads: "Head to Universalstandard.com to shop". The colors are bright and earthy. This serves as a clear call to action, reinforcing the brand and directing viewers.
0:38cta blouse jacket pants medium A medium shot of the person from the chest to mid-thigh, wearing the striped button-down blouse, textured plaid blazer, and dark wide-leg trousers. Hands rest at the sides. The background is a plain, light grey wall with a wooden floor. Soft, even lighting. A text overlay reinforces: "Head to Universalstandard.com to shop". The colors are more subdued and professional, providing a contrast to the previous, brighter outfit. This final shot reiterates the call to action while showcasing another versatile styling option.
