0:00split screen problem setup The scene is a vertical split-screen. The top half shows a close-up of a young Black man, seen from the chest up, with his hands running through his dry, curly black hair, looking intently at the camera with a slightly concerned expression. He is wearing a white ribbed tank top. The background is a plain, bright white wall, indicating an indoor setting like a bathroom. The lighting is even and soft, coming from the front. The bottom half shows the same man, but his head is vigorously shaking, making his curly hair fly around. He has a wide, happy, almost exaggerated smile, eyes squinting, conveying a sense of relief or joy. This juxtaposition highlights a 'before and after' or problem/solution scenario. The color palette is dominated by the bright white of the background and his top, contrasting with his dark hair and skin tone.
0:01split screen product reveal The scene continues with a vertical split-screen. The top half still features the young Black man, captured from the chest up, now with his hands continuing to touch and separate sections of his dry, curly black hair, glancing sideways with a somewhat focused expression. He wears a white ribbed tank top against a plain white background. The bottom half transitions to a close-up shot of his hands holding a white, round jar of 'OLAPLEX RICH HYDRATION MASK'. The product label is clearly visible, with 'OLAPLEX' in bold black letters and smaller text indicating 'MASQUE HYDRATANT TEXTURE RICHE'. His hands are slightly wet, suggesting he is about to apply the product. The lighting remains bright and even, highlighting the product and his hair texture. The overall mood shifts from concern to a clear presentation of a solution.
0:03split screen after wet hair The vertical split-screen shot continues. The top half of the screen shows the young Black man looking directly at the camera, with his dark curly hair now visibly wet and defined, hands still lightly touching his scalp. He maintains a serious, almost contemplative expression, perhaps assessing his hair. He is wearing the same white ribbed tank top against a plain white background. The bottom half shows the same man, now with an ecstatic, wide-open mouth smile, and his eyes closed in delight, as his wet curly hair is animatedly shaking and bouncing around. This scene focuses on the immediate impact or feeling of using the product, implying a positive change. The lighting is consistently bright and clean.
0:04blizzard frustration The scene is a first-person perspective shot from chest-up, looking at a young Black man outdoors in a heavy snowstorm or blizzard. Large snowflakes are visibly falling and accumulating on his dark puffer jacket and hood. He is wearing a black puffer jacket with the hood up, covering his head and ears, and a black backpack. His hair is barely visible under the hood, with some snow dusting it. His expression shifts from a slightly uncomfortable or surprised look at the beginning to a forced, strained smile, as if trying to brave the cold. The background is completely white and blurry due to the heavy snowfall, with faint outlines of what might be streetlights or buildings. The lighting is diffused and flat, characteristic of overcast, snowy conditions. The overall mood is one of discomfort and battling the elements.
0:07dry hair frustration The scene is a medium close-up of a young Black man, seen from the chest up, standing in an indoor setting with a plain white wall as the background. He is wearing a white ribbed tank top. His dark, curly hair appears dry and slightly disheveled. He runs his hands through his hair, emphasizing its texture, and then looks directly at the camera with a visibly frustrated and slightly grimacing expression. He then puts both hands up with palms facing forward, as if to say 'stop' or 'enough', reinforcing his frustration. The lighting is bright and even, highlighting his features and the texture of his hair. The color palette is minimal, focusing on the contrast between his skin/hair and the white background.
0:10product close up hands A tight close-up shot focuses on a pair of brown hands holding the white, round jar of 'OLAPLEX RICH HYDRATION MASK'. The jar is held securely, with the label facing the camera, clearly displaying the brand name 'OLAPLEX' in bold black letters and the product name 'RICH HYDRATION MASK' in a gold-colored band. The hands appear clean and well-manicured, holding the product carefully. The background is out of focus, a light, neutral color, ensuring the product is the sole focal point. The lighting is soft and even, emphasizing the clean, minimalist design of the packaging. The scene clearly introduces the solution.
0:11product open texture close up A very tight overhead close-up shot of a pair of brown hands holding the open white jar of 'OLAPLEX RICH HYDRATION MASK'. The white, creamy texture of the hair mask is clearly visible inside the jar, with distinct swirls and peaks, indicating its rich consistency. The inner rim of the jar and a small portion of the label are visible, confirming the product. The background is a blurred, light, neutral color, maintaining focus solely on the product's texture. The lighting is direct and bright, perfectly illuminating the mask and making its texture highly appealing. This shot emphasizes the quality and tactile nature of the product.
0:12man with product framing A close-up shot of a young Black man, seen from the chest up, looking directly into the camera with an intense, slightly playful gaze. He is holding the white jar of 'OLAPLEX RICH HYDRATION MASK' in front of his face, at eye level, framing his eyes between his hands and the jar. He is wearing a white ribbed tank top against a plain white background. The lighting is bright and even, highlighting his features and the product's clean design. His expression suggests he is about to share a secret or reveal the key to his hair care routine, inviting the viewer into the process. The focus is sharp on both his face and the product.
0:13product application side view A medium close-up shot of a young Black man, viewed from a slightly side angle, focusing on the process of applying the hair mask. He is wearing a white ribbed tank top against a plain white background. His dark, curly hair is sectioned, with some parts tied up. He is actively working a white, creamy product through a section of his hair with his hands, ensuring even distribution. The product is visibly coating his curls, making them appear defined and shiny. He looks intently at his hair as he applies the mask. The lighting is bright and even, allowing for clear visibility of the hair and product texture. The scene is instructional, demonstrating proper application.
0:15product application front view A medium close-up shot of a young Black man, seen from the chest up, applying the hair mask. He is positioned facing slightly to the right, looking into a mirror (implied by his gaze, though not visible) or off-camera. He is wearing a white ribbed tank top against a plain white background. His dark, curly hair is wet and coated with the white, creamy product, which he is meticulously working through his curls with his hands. Droplets of water or product are visible on his face and shoulder, indicating a hands-on application process. His expression is serious and concentrated. The lighting is bright and even, providing a clear view of the product's application and hair texture.
0:17product application smiling A medium close-up shot of a young Black man, seen from the chest up, applying the hair mask, now with a radiant, happy smile. He is positioned facing slightly to the right, looking off-camera. He is wearing a white ribbed tank top against a plain white background. His dark, curly hair is thoroughly coated with the white, creamy product, and he is gently working it through a section of his hair with his hands. His facial expression is one of contentment and satisfaction, clearly enjoying the process. The lighting is bright and even, highlighting his positive mood and the product's presence in his hair. This scene adds an emotional element to the instructional process, showing enjoyment.
0:20applying shower cap front A medium close-up shot of a young Black man, seen from the chest up, looking directly at the camera with a focused expression. He is wearing a white ribbed tank top against a plain white background. He is actively placing a clear, disposable shower cap over his wet, product-covered dark curly hair. His hands are visible, carefully adjusting the cap to cover all his hair. The lighting is bright and even, clearly showing the cap and his hair beneath it. The scene continues the instructional narrative, demonstrating the next step in the hair care routine.
0:21shower cap on transition The scene is a medium close-up of a young Black man, seen from the chest up, wearing a white ribbed tank top against a plain white background. He has a clear, disposable shower cap fully covering his dark, product-coated curly hair. He initially turns his back to the camera, showing the back of his head covered by the cap, then quickly turns back to face the camera, adjusting the cap with a slight 'pouty' expression, as if waiting for the mask to work. The movement adds a dynamic element to the instructional step. The lighting remains bright and even, clearly showing the cap and his body language.
0:23spraying hair with water A medium close-up shot focuses on the left side of a young Black man's head and shoulder. He is wearing a white ribbed tank top and has a light-colored towel draped over his right shoulder. His dark, wet, curly hair is partially visible. His right hand holds a clear spray bottle, and he is actively spraying water onto his hair, preparing it for styling after the mask. The background is a plain white wall. The lighting is bright and even, highlighting the water droplets and the texture of his hair. This is another instructional step in the hair care routine.
0:24styling curls after mask A medium close-up shot of a young Black man, seen from the chest up, actively styling his wet, dark, and now beautifully defined curly hair. He is wearing a white ribbed tank top with a light-colored towel draped over his right shoulder. His hands are visible, gently separating and defining individual curls, demonstrating the healthy and hydrated state of his hair after using the mask. He looks directly at the camera with a confident and satisfied expression. The background is a plain white wall. The lighting is bright and even, making his shiny, well-formed curls stand out. The scene highlights the positive results of the product.
0:25happy man with product result A medium close-up shot of a young Black man, seen from the chest up, radiating happiness. He is wearing a white ribbed tank top against a plain white background. His dark curly hair is now styled, looking shiny, healthy, and well-defined, showcasing the successful results of the hair mask. He holds the white 'OLAPLEX RICH HYDRATION MASK' jar in both hands near his chest, looking off-camera to the left with a wide, delighted smile, eyes squinting slightly. His head is tilted back slightly in joyful exuberance. The lighting is bright and even, emphasizing his happy expression and the product. This scene clearly communicates the benefit and satisfaction from using the product.
0:27hair shake healthy result A close-up shot of a young Black man, seen from the chest up, vigorously shaking his head from side to side. He is wearing a white ribbed tank top against a plain white background. His dark, styled curly hair bounces and moves freely, showcasing its health, bounce, and definition after using the hair mask. He looks directly at the camera with a confident, slightly playful expression. The lighting is bright and even, highlighting the movement and texture of his hair. This scene visually demonstrates the 'after' effect of the product, emphasizing its ability to improve hair health and manageability.
0:28call to action product point A medium close-up shot of a young Black man, seen from the chest up, looking directly at the camera with a friendly and confident smile. He is wearing a white ribbed tank top against a plain white background. He holds the white 'OLAPLEX RICH HYDRATION MASK' jar in his left hand, and with his right hand, he points a finger towards the product, then directly at the camera, emphasizing its importance. His dark, styled curly hair looks healthy and shiny. The lighting is bright and even, ensuring clear visibility of his expression, the product, and his gestures. This scene acts as a clear call to action, encouraging viewers to try the product.
0:30happy hair shake loop A close-up shot of a young Black man, seen from the chest up, shaking his head vigorously from side to side. He is wearing a white ribbed tank top against a plain white background. His dark, styled curly hair moves freely and appears shiny and bouncy. He has a wide, happy smile, eyes closed in delight, as his hair flies around. The lighting is bright and even. This brief, energetic shot visually reinforces the positive outcome and feeling associated with the product, acting as a potential loop ending for social media.
0:31call to action thumbs up A medium close-up shot of a young Black man, seen from the chest up, looking directly at the camera with a bright, encouraging smile and a thumbs-up gesture. He is wearing a white ribbed tank top against a plain white background. He holds the white 'OLAPLEX RICH HYDRATION MASK' jar in his left hand, while his right hand gives a clear thumbs-up. His dark, styled curly hair looks healthy and shiny. The lighting is bright and even. This scene reinforces the call to action with a positive, approving gesture, indicating product satisfaction and recommendation.
A medium close-up shot of a young Black man, seen from the chest up, looking directly at the camera with a wide, infectious smile. He is wearing a white ribbed tank top against a plain white background. His dark, styled curly hair looks exceptionally healthy, shiny, and well-defined. He holds both hands up with palms facing forward, fingers splayed, in a friendly 'wave' or 'stop' gesture, maintaining his happy expression. The lighting is bright and even. This scene serves as a cheerful and confident outro, leaving the viewer with a lasting positive impression of the product's effectiveness and the subject's satisfaction.
