0:00intro text overlay A static shot presents a clean, minimalist aesthetic with a soft, uniform light pink background. Centered prominently in the frame is white, sans-serif text. The word 'Whey' appears on the upper line, followed by 'Better' in a significantly larger, bolder font directly below it. The lighting is gentle and even, casting no harsh shadows and contributing to a serene and inviting mood. The color palette is restricted to the muted pink of the background and the crisp white of the typography, emphasizing clarity and brand simplicity. There are no active elements or camera movements, making the text the sole focal point.
0:01product reveal ingredients The scene begins with the 'Whey Better' text on a light pink background. A white rectangular stand-up protein powder pouch, labeled 'Just Ingredients Strawberries & Cream Protein Powder', rapidly slides and zooms into the center of the frame from the right. As it settles, a dynamic white, stylized explosion graphic bursts outwards from behind the pouch, adding a vibrant energy to the reveal. Below the product, in white sans-serif text, is the word 'Ingredients'. A crisp, thin white rectangular border quickly animates into place, encompassing both the product and the 'Ingredients' text. The background retains its soft pink hue, contrasting with the detailed product packaging and text overlays.
0:03product and shaker This scene builds upon the previous one, maintaining the 'Whey Better' text at the top left and 'Ingredients' at the bottom right, all against the soft pink background. The 'Strawberries & Cream Protein Powder' pouch remains in its central position. A sleek, matte black BlenderBottle shaker cup, branded with 'JUST INGREDIENTS' vertically, animates into the frame, landing slightly on top of and to the left of the protein pouch. The white, stylized explosion graphic continues to emanate from behind the product, and the thin white rectangular border still frames the ensemble. The black shaker provides a strong visual contrast against the lighter pouch and pink background, suggesting practical product usage.
0:05close up blended drink text A tight close-up shot focuses on a clear, aesthetically ribbed glass filled with a smooth, light pink, frothy beverage, strongly resembling a protein shake. The very top of the drink is lavishly garnished with a layer of dark pink, crumbly textured powder, suggesting freeze-dried berries or a similar topping, adding both color and visual interest. Overlaid in white sans-serif text in the middle of the frame are the words 'New Zealand Sourced' on the first line, which is highlighted by a horizontal rectangular pink background, followed by 'Whey Protein' on the second line. The camera executes a slow, deliberate push-in, gently magnifying the textural details of the drink. The background is a soft, diffused light pink, maintaining brand consistency.
0:06ingredient callout text A static shot displays a clean, soft pink gradient background, transitioning subtly from a lighter shade at the top to a slightly richer tone towards the bottom. Centered on the screen, prominent white sans-serif text communicates a key brand message. The phrase 'Made with' occupies the first line, followed by 'Real Food Ingredients' in a larger, bolder font on the second line. The lighting is uniform and soft, preventing any harsh contrasts and contributing to a gentle, trustworthy atmosphere. The minimalist color scheme, consisting solely of the gradient pink background and the white text, effectively highlights the brand's commitment to natural ingredients.
0:07product showcase chocolate press The scene features two white rectangular stand-up pouches of 'Just Ingredients Chocolate Protein Powder', dynamically arranged against a textured, dark brown background that simulates chocolate powder or rich earth tones. The pouches are angled, one positioned slightly closer and overlapping the other, creating visual depth. At the top of the frame, white sans-serif text reads 'AS SEEN IN', followed by the distinctive, bold white 'USA TODAY' logo. A subtle, animated light brown dust or powder effect gently drifts around the products, enhancing the sensory experience. The packaging clearly displays '24g' of protein and '100% grass fed' claims, reinforcing product benefits.
0:08product showcase vanilla press This scene displays two white rectangular protein powder pouches for 'Just Ingredients French Vanilla Protein Powder', set against a vibrant, dynamic light beige to yellow background that mimics a swirling powder or flour explosion. The pouches are artfully angled, one slightly in front and below the other, giving the impression of movement and depth. At the top, white text reads 'AS SEEN IN', followed by the large, prominent 'KNEADERS BAKERY & CAFE' logo in black and orange. The overall color palette is warm and inviting, aligning with the vanilla flavor. The packaging highlights '22g' protein and '100% grass fed' whey.
0:09product showcase french vanilla press Two white rectangular protein powder pouches for 'Just Ingredients French Vanilla Protein Powder' are showcased against a luminous, golden background. This background is animated with a visual effect resembling fine powder exploding outwards, creating a dynamic and radiant aura. The pouches are angled, one in the foreground and one slightly behind, providing a sense of depth and movement. Above them, white text proclaims 'AS SEEN IN', followed by a prominent, bold black 'GLAMOUR' logo. The overall aesthetic is luxurious and energetic, subtly emphasizing the product's quality and its recognition in high-profile media.
The final scene prominently features the 'JUST INGREDIENTS' brand logo, rendered in bold black sans-serif font, centrally placed against a vivid, light beige powder explosion background. The logo is elegantly encased within a matching black rectangular outline, and directly beneath it, the concise tagline 'EVERY INGREDIENT MATTERS' is displayed in a smaller, complementary sans-serif font. The background creates a compelling visual of fine, light-colored powder rapidly expanding outwards, imbuing the scene with a sense of energy and purity. The lighting is bright and evenly distributed, ensuring the logo and tagline are sharply highlighted, serving as a powerful and memorable brand conclusion.
