0:00mom putting craft in backpack A medium shot captures a blonde woman from the waist up, smiling as she gently places a bright green, loopable dinosaur craft project into the side mesh pocket of a camouflage-patterned backpack worn by a young boy. The boy stands with his back mostly to the camera, looking slightly over his right shoulder towards the woman, a faint smile on his face. They are in a well-lit, cozy living room setting, with a white, textured sofa partially visible to the left and a glimpse of what appears to be a modern kitchen or hallway through an open doorway in the blurred background. Natural light fills the scene from an unseen window. The overall color palette is warm and inviting, featuring the woman's cream-colored sweater, blue jeans, the boy's grey hoodie and black pants, and the vibrant green of the craft contrasting with the backpack's camo print. Above their heads, three cartoon-like images of finished loopable crafts (a white bunny, a green dinosaur, and a blue penguin) are overlaid, along with a white text bubble reading "Reply to Sara Winters's comment" and below it "OMG! My kids would love this". The camera is static.
0:03boy holding woobles kit A medium shot shows the young boy from the previous scene, now seated on a white sofa with patterned pillows. He is facing the camera, holding an orange, cloud-shaped package with a green dinosaur illustration on it, clearly labeled "LOOPABLES THE WOOBLES". He smiles enthusiastically, holding the package up for the camera. The background is a slightly blurred, modern living space with dark furniture and a large, abstract painting on the wall. The lighting is soft and bright, suggesting an indoor setting with natural light. A text overlay at the top reads "MY KID IS SUPER CRAFTY". The camera is static.
0:04boy crafting dinosaur A medium shot captures the boy from the chest up, seated at a dark gray table. He is focused on manipulating a long strand of green loopable yarn, actively crafting. On the table next to him are various Woobles products: the orange "LOOPABLES THE WOOBLES" kit packaging, a smaller brown box labeled "WEE WOOBLY BITS + HOW TO WOOBLY", and a clear plastic bag containing white stuffing, and a blue packet. The background shows a decorative vase and a framed artwork, indicating a stylish indoor environment. The lighting is bright and even. The boy looks concentrated yet happy as he works. A text overlay at the top reads "MY KID IS SUPER CRAFTY". The camera is static.
0:05woman talking head enthusiastic A close-up shot of a blonde woman, likely the mother from the first scene, speaking directly to the camera with an open, enthusiastic smile. Her face is brightly lit, highlighting her blue eyes and red fingernails. She is wearing a cream-colored knitted sweater. Her hands are expressive, gesturing as she speaks. The background is a simple, blurred indoor setting with light-colored walls and a hint of industrial-style exposed piping on the ceiling. Text overlays appear sequentially: "AND IF YOU'RE", then "THE SAME WAY,", then "THE BEST GIFT THIS YEAR.", reinforcing her message. The camera is static.
0:08close up finished crafts An extreme close-up shot showcasing three finished "Woobles Loopables" crafts: a green dinosaur, a white bunny, and a blue penguin. The texture of the loopable yarn is highly visible, emphasizing the handmade quality. Each animal has black button eyes and some stitched facial features, appearing soft and adorable. The background is brightly lit, almost pure white, allowing the colorful crafts to stand out prominently. The lighting is soft and even, highlighting the details of the yarn. A text overlay reads "I PICKED UP", indicating the start of a narrative. The camera is static.
0:09woman holding woobles kit happy A medium shot features the blonde woman, beaming with a wide smile, holding the orange "LOOPABLES THE WOOBLES" kit package (featuring the green dinosaur) towards the camera. She is wearing a cream-colored sweater and blue jeans. The background is a blurred, warm living room setting with a mirror reflecting part of a kitchen area, and dark furniture, indicating a comfortable home environment. The lighting is bright and cheerful. Text overlays read "ONE OF THESE LOOPABLE", then "KITS FROM THE WOOBLES.", introducing the specific product. The camera is static.
0:11woman holding finished dinosaur A medium shot of the blonde woman, now holding the finished green loopable dinosaur craft close to her face, smiling broadly at the camera. The dinosaur has yellow banding around its body, adding a cheerful detail. She is wearing a cream-colored sweater. The transition into this scene involves a rapid, colorful blur of green and yellow, giving a dynamic, almost magical effect as the finished product materializes. The background is the same blurred living room setting, maintaining continuity. Text overlays appear: "THEY'RE THE CUTEST", then "CRAFTS PROJECTS.", emphasizing the product's appeal. The camera is static.
0:13close up hands crafting A close-up shot focuses on a woman's hands with red nail polish, actively engaged in finger-looping a continuous strand of bright green yarn. Her fingers deftly manipulate the loops, demonstrating the crafting process with precision and ease. In the blurred background, parts of the orange "LOOPABLES" kit packaging and a clear plastic bag of white stuffing are visible, establishing the context of the activity. The lighting is bright and focused on the hands, drawing attention to the intricate work. Text overlays read "KIND OF LIKE CROCHET,", then "BUT YOU LOOP THEM", explaining the unique method. The camera is static.
0:16mom and son crafting together A medium shot shows the blonde woman and the young boy seated closely on the white sofa. The woman leans towards the boy, gently guiding his hands as he continues to finger-loop the green yarn. Their heads are close together, suggesting a shared, collaborative, and educational activity. The boy is focused intently on the task, while the woman observes with a soft smile, offering support and instruction. The background is the familiar blurred living room setting. A text overlay reads "WITH YOUR FINGERS.", completing the thought from the previous scene. The camera is static.
0:17mom and son crafting with kit A wider medium shot captures the blonde woman and the young boy seated on the white sofa, continuing their crafting activity. The woman is guiding the boy's hands as he loops the green yarn, maintaining a focused and encouraging demeanor. On the floor in front of them, the orange "LOOPABLES" kit packaging, the small brown box, and the clear plastic bag of white stuffing are neatly laid out, emphasizing that all necessary components are provided. The background reveals more of the living room, including the large mirror and a cozy ambiance. Text overlays state "NO TOOLS, NO HOOKS,", highlighting a key benefit of the product. The camera is static.
0:19boy crafting full kit visible A medium shot shows the young boy seated at the dark gray table, focused on his green loopable yarn project, his hands busily engaged. The full array of the "Woobles" kit components is clearly visible on the table: the orange "LOOPABLES" kit, the brown "WEE WOOBLY BITS" box, the clear bag of white stuffing, and the blue "WOOBLY BITS" packet. The background remains the indoor setting with the decorative vase and artwork, consistent with the home environment. Text overlays read "NOTHING.", then "COMES WITH EVERYTHING.", emphasizing the kit's comprehensive nature. The camera is static.
0:20mom and son with yarn A medium shot of the woman and boy sitting on the white sofa. The woman holds up a long, bright green strand of loopable yarn, which appears thick and textured, presenting it enthusiastically to the camera. The boy sits beside her, smiling and looking at the yarn, appearing interested. The orange "LOOPABLES" kit package is visible on the couch next to the boy, providing brand context. The background is the blurred living room, maintaining the home setting. A text overlay says "THE SOFT, LOOPABLE YARN", highlighting a key material feature. The camera is static.
0:22close up stuffing and kit A close-up shot features the woman's hands holding a clear plastic bag filled with white stuffing, presenting it towards the camera as an essential kit component. Below it, the orange "LOOPABLES" kit packaging is visible, providing brand context. The background is slightly blurred, keeping focus on the items. Her red nail polish is visible, adding a small detail. A text overlay reads "STUFFING,", identifying the item. The camera is static.
0:23woman holding prestarted pieces A medium shot captures the woman, smiling, holding up a small, light blue packet labeled "WOOBLY BITS" above the orange "LOOPABLES" kit packaging. She is presenting both items to the camera, showcasing another key component. The background is a blurred living room, maintaining the consistent setting. Her red nail polish is visible. A text overlay reads "PRE-STARTED PIECES,", emphasizing the beginner-friendly aspect of the kit. The camera is static.
0:24close up safety eyes An extreme close-up shot focuses on a female hand (with red nail polish) holding various small components: black safety eyes with washers, and a purple yarn needle, clearly indicating crafting tools and accessories. The background is a light wooden surface and blurred craft materials, keeping the context clear. A text overlay reads "SAFETY EYES,", identifying a crucial element for finishing the crafts. The camera is static.
0:25mom and son with phone tutorial A medium shot of the woman and boy on the white sofa. The woman gestures with her hand while holding a smartphone, on which the boy is looking, smiling. The phone screen displays what appears to be a digital crafting pattern or tutorial for the green dinosaur, demonstrating the instructional support. The orange "LOOPABLES" kit is on the sofa next to the boy. The background is the blurred living room. A text overlay reads "STITCH MARKERS", indicating another component being discussed. The camera is static.
0:27close up phone tutorial interface A close-up shot of a female hand (with red nail polish) holding a smartphone, displaying a crafting tutorial interface. The screen shows a picture of the green dinosaur craft at the top, followed by a list of steps like "1. The basics", "Overview", "Hold a pre-started piece", "Increase stitch", and "Move the stitch marker", clearly outlining the learning process. There's also a "GET STARTED" button, inviting user interaction. The background is blurred, showing a brown fuzzy blanket and parts of the craft kit, maintaining context. A text overlay reads "AND STEP BY STEP", emphasizing the guided nature of the tutorials. The camera is static.
0:29close up phone video guide A close-up shot of the female hand (with red nail polish) holding the smartphone, now displaying a video guide within the tutorial interface. The video shows hands demonstrating how to craft the green dinosaur against a yellow background, providing clear visual instructions. The video controls (play/pause, timeline) are visible at the bottom, indicating an active video player. The background remains blurred, showing the brown fuzzy blanket and craft kit, grounding the scene. A text overlay reads "VIDEO GUIDES.", concluding the description of the support materials. The camera is static.
0:30mom and son with finished dinosaur A medium shot of the woman and boy on the white sofa. They are both smiling broadly, holding the finished green loopable dinosaur craft together. The woman gently guides the boy's hands, and they both look at the dinosaur with a sense of accomplishment and joy. The background is the blurred living room, providing a warm, domestic setting. Text overlays state "IT'S FUN, IT'S EASY,", highlighting the positive user experience. The camera is static.
0:32mom and son with multiple crafts A medium shot captures the woman and boy sitting on the white sofa, each holding a different finished Woobles craft. The woman holds the green dinosaur, and the boy holds the blue penguin, showcasing the variety of available designs. They both smile happily at the camera, sharing their creations with pride. The background is the blurred living room, maintaining the comfortable home setting. A text overlay reads "AND THE DESIGNS ARE ADORABLE.", emphasizing the aesthetic appeal of the finished products. The camera is static.
0:33outro graphic bunny kit A bright, clean graphic on a light lavender background. The "WOOBLES" logo in bold black text is at the top. The main focus is a finished white knitted bunny with pink ears and nose, positioned prominently on the left. To its right, the disassembled components of a "Woobles" kit are spread out: yarn needle, easy peasy yarn, pre-made bits, stuffing, and a purple "WOOBLES" bag. A text overlay at the top reads "THIS IS YOUR SIGN.", serving as a call to action. The overall aesthetic is minimalist and product-focused, presenting the kit in an appealing, organized manner. The camera is static.
0:35outro graphic penguin kit A bright, clean graphic on a yellow background. The "WOOBLES" logo in bold black text is at the top. The main focus is a finished light blue knitted penguin with a yellow beak and white belly, positioned prominently on the left. To its right, the disassembled components of a "Woobles" kit are spread out: yarn needle, easy peasy yarn, pre-made bits, stuffing, and a blue "WOOBLES" bag. A text overlay at the top reads "GRAB YOURSELF", serving as a direct call to action. The overall aesthetic is minimalist and product-focused, highlighting another attractive kit option. The camera is static.
0:37woman talking head cta urgency A close-up shot of the blonde woman, speaking directly to the camera with a confident and slightly urgent expression. She smiles and gestures with her hands, reinforcing her message. She is wearing a cream-colored knitted sweater. The background is a simple, blurred indoor setting with light-colored walls, consistent with previous talking head shots. Above her head, three cartoon-like images of finished loopable crafts (a white bunny, a green dinosaur, and a blue penguin) are overlaid, similar to the intro, creating a visual re-hook. Text overlays appear: "A LOOPABLES KIT", then "BEFORE THEY SELL OUT.", creating a sense of scarcity and urgency. The camera is static.
0:39brand outro product carousel A clean, minimalist white background with "THE WOOBLES" logo in bold black font at the top center. A black rectangular frame with rounded corners appears in the middle of the screen. Inside this frame, various finished Woobles characters are showcased individually, appearing one after another with smooth transitions. The characters include a fox, a cat with a fish mask, an axolotl, a purple penguin, and finally, a collection of multiple Woobles characters on a yellow circle background. Each character is brightly colored and detailed, highlighting the product's appeal and variety. Below the frame, a "SHOP NOW" button in black text on a white background is prominently displayed, acting as a clear call to action. Small, abstract colored shapes (green, yellow, teal, purple) appear as accents behind each character. The camera is static.
