0:00intro all primers The opening scene presents four pastel-colored primer tubes from 'glo SKIN BEAUTY', arranged in a neat row on a clean white surface against a bright, soft white background. From left to right, the tubes are grey-lavender, peach, light pink/mauve, and mint green. Each tube stands upright, showcasing its distinct color and the 'glo SKIN BEAUTY' branding. Briefly at the very beginning, horizontal white bar graphics slide across the bottom half of the screen, creating a dynamic opening effect before fading. Over the top of the tubes, two white text boxes appear, conveying key information: 'Introducing NEW Solution Primers' at the top, and 'Skincare-Powered Primers to Combat Concerns and Extend Makeup Weartime' below it. The lighting is soft, diffuse, and even, illuminating the matte finish of the product tubes and the subtle texture of the underlying surface. The overall color palette is dominated by muted pastels and crisp whites, creating a clean and modern aesthetic.
0:04blurring primer details This scene prominently features a single light pink/mauve tube of 'glo SKIN BEAUTY Blurring Primer', standing upright on a seamless white surface. The background consists of a soft, billowy white fabric, likely silk or chiffon, draped gently to create a clean and elegant backdrop. White text at the top of the frame announces 'Pore-Blurring Primer'. As the scene progresses, multiple white animated lines emerge from the sides of the screen, pointing to various parts of the product tube. Each line is accompanied by concise white text descriptions highlighting the product's benefits and ingredients: 'BLURS PORES + FINE LINES', 'EXTENDS MAKEUP WEARTIME', 'SMOOTH VELVET FINISH', and 'INFUSED WITH SKIN-STRENGTHENING CERAMIDES'. The lighting is consistently bright, soft, and even, creating a gentle highlight on the tube's matte surface and minimal, soft shadows. The dominant colors are the soft pink of the primer tube and the pristine white of the background and text, exuding a clean and sophisticated aesthetic.
0:09hydrating primer details The scene displays a grey-lavender tube of 'glo SKIN BEAUTY Hydrating Primer', standing upright on a pristine white surface. To the right and slightly behind the primer tube, a textured clear glass object, possibly a tumbler or vase, stands, subtly suggesting hydration and freshness. The primer tube itself is adorned with visible water droplets, reinforcing its 'skin-quenching' attribute. Overhead, white text proudly proclaims 'Skin-Quenching Hydrating Primer'. Animated white lines appear on screen, each pointing to a specific feature on the product and accompanied by descriptive text: 'PACKED WITH HYALURONIC ACID + ANTIOXIDANTS', 'SOOTHES DRY PATCHES', 'DEWY FINISH', and 'EXTENDS MAKEUP WEARTIME'. The lighting is bright, cool, and diffused, casting soft, almost imperceptible shadows and enhancing the clean, fresh aesthetic. The color palette centers on the cool grey-lavender of the tube, the clear glass, and the dominant white background.
0:15illuminating primer details This scene highlights a peach-colored tube of 'glo SKIN BEAUTY Illuminating Primer', positioned centrally and standing upright on a smooth white surface. Flanking the primer tube, slightly out of focus in the background, are two lit white candles contained within clear glass holders, emitting a warm, inviting glow that complements the 'illuminating' theme. White text at the top of the frame introduces 'Brightening Illuminating Primer'. Subsequently, animated white lines and accompanying text descriptions emerge, pointing to various attributes of the product: 'PACKED WITH VITAMIN C', 'INSTANT RADIANT FINISH', 'CORRECTS + EVENS SKIN TONE', and 'EXTENDS MAKEUP WEARTIME'. The lighting is soft and ambient, with warm undertones from the candlelight, creating gentle highlights and shadows. The color palette is warm and inviting, featuring the soft peach of the tube, the creamy white of the candles, and a crisp white background.
0:20mattifying primer details The scene focuses on a mint green tube of 'glo SKIN BEAUTY Mattifying Primer', standing upright on a bright white surface. To the right side of the frame, a soft, fluffy white circular makeup puff is partially visible, hinting at product application. White text at the top introduces the product as 'Shine-Controlling Mattifying Primer'. As the scene progresses, animated white lines with corresponding text descriptions highlight the product's benefits and ingredients: 'PERFECT FOR COMBINATION + OILY SKIN', 'ELIMINATES SHINE + EXTENDS MAKEUP WEARTIME', 'MODERN MATTE FINISH', and 'INFUSED WITH NIACINAMIDE + TEA TREE'. The lighting is bright, clean, and even, emphasizing the matte finish of the primer tube and the crispness of the white elements. The color palette is fresh and cool, featuring the mint green of the tube against the predominant white background.
0:26call to action swatches This overhead shot presents four distinct, elongated swatches of primer product, arranged horizontally on a soft, light peach-pink background. From top to bottom, the swatches display a creamy white, a shimmering light lavender, a pale yellow, and a bronzed, subtly glittery peach color, visually representing the different primer finishes. Centered on the screen, white text is stacked neatly: 'SHOP YOUR PERFECT PRIMER'. Directly below this text, a prominent light green button with gently rounded corners appears, featuring the 'afterpay' logo in white text, indicating available payment options. The lighting is even and soft, ensuring that the colors and textures of the swatches are clearly visible without harsh shadows. The overall color palette is warm and inviting, dominated by the soft pink background and the harmonious pastel tones of the primer swatches.
0:28end card swatches logo The concluding scene maintains an overhead perspective, showcasing the same four distinct primer swatches horizontally arranged on a soft, light peach-pink background. The swatches, from top to bottom, are creamy white, shimmering light lavender, pale yellow, and a bronzed, subtly glittery peach. Unlike the previous scene, the call-to-action text and 'afterpay' button are absent. Instead, the central focus is the brand's identifier: 'glo SKIN BEAUTY', presented in an elegant white font. The lighting remains soft and even, highlighting the subtle variations in the primer textures and colors. The color palette is consistent with the brand's aesthetic, featuring warm pastel pinks and the product-specific swatch colors, providing a clean and memorable brand sign-off.
