0:00product offer screen The scene opens with a clean, split background; the left two-thirds are pure white, and the right third features a vibrant, rich yellow. A subtle diagonal line separates these two color blocks, starting higher on the left and angling down towards the bottom right. Dominant text in bright yellow, reading 'Double up & Save now!', is centrally located on the white background, slightly above the midline. Below this, in smaller black font, the phrase '2-pack deal!' appears. As the scene progresses, a series of text elements animate into view, detailing a price comparison. On the left, '1 PACK' is shown above '$59.99', both in black font. Simultaneously, on the right, '2 PACK' is presented with a strikethrough price 'was $107.98' and a new price 'now $92.00*', all in yellow font. A small asterisk and the instruction 'Click for details' appear below the 2-pack price. In the bottom-left corner, the black 'Whirlpool' logo with its distinct yellow swirling graphic is prominently displayed. On the yellow background, three identical Whirlpool refrigerator water filters with dark purple caps are arranged dynamically. They are white cylindrical bottles, each featuring a 'Whirlpool ICE & WATER REFRIGERATOR FILTER' label with a blue '1' icon, positioned upright and slightly angled. The lighting is bright, even, and shadowless, emphasizing the product and text. The overall mood is informative and promotional, using a clear, consistent brand color palette of white, yellow, black, and purple. The camera remains static throughout this segment.
0:09brand logo animation The scene transitions to a solid, vibrant yellow background that fills the entire frame. Initially, the center of the screen is blank, but then a dynamic animation commences. Thin, bright white light streaks rapidly trace out the 'Whirlpool' brand name and its iconic swirling graphic element. The lines move swiftly and fluidly, constructing the full logo within a brief moment. Once the animation is complete, the 'Whirlpool' logo, rendered in crisp white text with the characteristic white swirl, remains perfectly centered and static against the deep yellow backdrop. The lighting is uniformly bright across the yellow, making the white logo stand out vividly. The rapid visual construction of the logo, combined with an accompanying sound effect, creates a strong, conclusive brand statement. The color palette is minimal, focusing on the strong contrast of white against the brand's signature yellow.
