0:00intro hand over face
The scene opens with a close-up, slightly high-angle shot focusing on the outstretched palm of a person's hand, which is covering their lower face. The hand is light-skinned with visible subtle wrinkles and a pinkish tone. Behind the hand, part of a woman's dark hair and a black spaghetti strap top are visible, suggesting she is the person whose hand it is. The background is a slightly blurry, light grey bathroom wall with a dark blue-grey towel hanging on a rack to the left. The lighting is bright and even, casting minimal shadows. Overlaid white text reads: "Knock Knock Who's there?". The overall color palette is muted, with black, grey, and skin tones dominating.
0:01product reveal happy
The camera maintains a medium close-up of a woman in a bathroom setting. She has dark, shoulder-length hair and is wearing a black spaghetti strap top. Initially, she is seen with a wide, joyful smile, looking upwards as if catching something, her hands raised. A light blue, rectangular package falls into her hands from above the frame. She then brings the package down, holding it with both hands, presenting it to the camera with an excited expression. The package is a 'Neutrogena Hydro Boost' cleansing wipe packet. The background consists of a light grey tiled wall and a dark blue-grey towel on a rack. Bright, even lighting illuminates the scene. White text on screen reads: "Your 2026 self reminding you to STOP being rough on your skin.". The dominant colors are grey, black, the woman's skin tone, and the vibrant blue of the product packaging.
0:04presenting two products
This is a medium shot of the same woman, now wearing a black silk pajama top with pink piping, and a black headband pushing her dark hair back from her face. She stands in a brightly lit bathroom, facing the camera with a subtle, confident smile. She holds two skincare products up, one in each hand, positioned on either side of her face as if framing it. The product in her left hand (viewer's right) is the 'Neutrogena Hydro Boost' cleansing wipes in light blue packaging. The product in her right hand (viewer's left) is a 'Neutrogena Hydro Boost Hydrating Gel Cleanser' pump bottle, also in blue. The background shows a white tiled wall and the corner of a shower. White text on screen states: "Did you know you can actually remove your makeup". The overall color palette is clean, with black, white, and blue accents, complemented by the woman's warm skin tone and light pink details on her attire.
0:06explaining benefits facial gestures
A medium shot of the woman from the previous scene, still in her black pajamas and headband, in the same bright bathroom. She is initially seen with a thoughtful expression, her left hand resting gently on her chin. She then looks directly at the camera, her expression shifting to a friendly, reassuring smile, as she raises her right index finger in a gentle 'warning' or 'emphasis' gesture. The background remains a clean, white tiled wall with a shower fixture barely visible in the upper right. White text on the lower part of the screen reads: "without disrupting your skin's moisture barrier?". The lighting is soft and even, highlighting her smooth complexion. The scene maintains a clean, minimalist aesthetic with a dominant black, white, and skin-tone palette.
0:07demonstrating wipes
The scene is a medium close-up of the woman, clad in her black pajamas and headband, in the brightly lit bathroom. She holds the 'Neutrogena Hydro Boost' cleansing wipes packet in her left hand (viewer's right). She smiles gently, looking down at the product. She then demonstrates opening the resealable flap of the package with her right hand and carefully pulls out a single white cleansing wipe. Her movements are deliberate and graceful. The background is a clean, white tiled wall, with a small part of a toilet visible in the lower left. White text appears on the screen: "Swipe off the day with Neutrogena's Hydro Boost Cleansing Wipes" followed by a blue heart emoji. The focus is on the product demonstration, with a clean and bright visual style dominated by black, white, and the bright blue of the packaging.
0:10wiping face and revealing makeup
This scene is a medium close-up of the woman, still in her black pajamas and headband, in the bright bathroom. She uses the white Neutrogena cleansing wipe she just extracted to gently wipe her right cheek and around her eye. Her expression is focused and diligent at first, then shifts to a wide, happy smile as she looks at the camera, holding up the now makeup-stained wipe to show its effectiveness. The wipe, initially white, now has visible brown and reddish-brown makeup residue on it. The background is a light grey tiled wall. White text appears on the screen, detailing the product's benefits: "The micellar technology gently lifts off makeup, sweat and bacteria from my sensitive skin." The lighting is consistent and even, creating a clear and bright visual. The color palette focuses on black, white, skin tones, and the brown makeup residue.
0:14transition to second cleanse product
The scene is a medium close-up of the woman, still in her black pajamas, against the light grey tiled bathroom wall. She holds the makeup-stained cleansing wipe prominently in her hand, looking directly at the camera with a wide, open-mouthed, slightly surprised expression, as if conveying the amount of makeup removed. This shot serves as a brief transition before introducing the next product. The lighting remains bright and even. White text appears on the screen: "Then I double cleanse with Neutrogena's Hydro Boost Hydrating Gel Cleanser" followed by a blue heart emoji. The color palette is dominated by muted tones, with the white and brown of the wipe standing out.
0:15presenting gel cleanser
The scene features a medium close-up of the woman, now holding the 'Neutrogena Hydro Boost Hydrating Gel Cleanser' pump bottle in her right hand (viewer's left), presenting it clearly to the camera. She looks at the bottle with a pleasant, encouraging smile. Her left arm is slightly raised, suggesting readiness for the next step. She is still wearing her black pajamas and headband, positioned in the same bright bathroom with a white tiled wall as the background. White text, a continuation from the previous scene, is displayed: "Then I double cleanse with Neutrogena's Hydro Boost Hydrating Gel Cleanser" with a blue heart. The focus is on the product and her positive endorsement. The primary colors are the bright blue of the product, black, and white.
0:17dispensing cleanser
This scene provides a close-up, slightly high-angle view focused on the woman's left hand as it receives the gel cleanser. The woman, wearing a black pajama top with pink piping, is seen from the chest up, but the shot primarily frames her hand and the product. Her right hand, with light pink manicured nails, operates the pump of the 'Neutrogena Hydro Boost Hydrating Gel Cleanser' bottle, dispensing a clear, viscous, gel-like substance into the palm of her left hand. The background is a clean, white tiled bathroom wall. White text is overlaid: "so I can get refreshed, hydrated skin". The lighting is bright and direct, clearly highlighting the texture of the gel. The color palette includes skin tones, black, and the clear gel.
0:18applying gel cleanser
A medium close-up shot of the woman, still in her black pajamas and headband, applying the gel cleanser to her face. She uses both hands to gently massage the white, foamy cleanser onto her cheeks, jawline, and forehead. Her expression is initially serene and focused, then transitions to a playful 'fish face' as she puckers her lips and puffs out her cheeks, looking around with bright, happy eyes. The white foamy cleanser is clearly visible on her skin. The background is a plain light grey tiled bathroom wall. White text appears and expands throughout this segment: "so I can get refreshed, hydrated skin in one gentle cleanse that's locked in for 24 hours thanks to the glycerin and hyaluronic acid." The bright, even lighting ensures clarity, and the color palette centers around black, white, skin tones, and the creamy white of the cleanser.
0:23drying face with towel
A medium close-up of the woman, who is now gently patting her face dry with a soft, grey microfiber towel. Her eyes are closed in contentment, and a subtle smile plays on her lips, suggesting a feeling of freshness and relaxation. She holds the towel in both hands, covering a significant portion of her face. Her dark hair is still pulled back by a black headband, and she wears her black pajamas. The background is a clean, light grey tiled bathroom wall. White text is overlaid: "Tap to add this winter-friendly double cleanse duo to your routine,". The lighting is soft and flattering. The color palette features warm skin tones, the muted grey of the towel, and the dark accents of her clothing and hair.
0:26final result glowing skin
The scene is a medium close-up of the woman, now with a completely clean and radiant face, looking admiringly at her reflection (implied, as she looks slightly off-camera to the right) in the brightly lit bathroom. She wears her black pajamas and headband. Her skin appears dewy and fresh, and she gently touches her jawline with her left hand, then delicately traces under her right eye with her right index finger, as if feeling the smoothness of her skin. She then looks directly at the camera with a warm, satisfied smile, her hand still resting gracefully on her chin. The background is a clean, light grey tiled wall. White text completes the message: "Tap to add this winter-friendly double cleanse duo to your routine, your moisture barrier will thank you.". The lighting is bright and even, highlighting her clear complexion. The color palette is clean, with black, white, and warm skin tones.
