0:00intro text and card
The scene opens with a light peach background, subtly textured with faint, stylized white outlines of classical architectural columns on the right side. In the upper-middle section, bold, black sans-serif text reads, 'We have the tools and resources to help you maximize your Social Security benefits.' The text appears word by word, sliding into place from the right. At the bottom of the frame, centered horizontally, is an illustrated Social Security benefits card. This card is blue with 'SOCIAL SECURITY' in white text at the top and 'BENEFITS' in large red capital letters below, featuring small columns on either side and a stylized signature line at the bottom. The overall mood is informative and encouraging, using a warm color palette of peach, white, blue, and red.
0:04resource center display
The background remains a light peach with faint white classical column outlines on the right. The Social Security benefits card remains static at the bottom. In the mid-frame, a dark red laptop with a silver keyboard and screen border animates into view from the bottom-center, sliding upwards. The laptop screen displays a graphical user interface featuring a blue 'Social Security BENEFITS' card, a pie chart, and bar graphs, suggesting data and resources. Simultaneously, the text above changes to 'AARP Social Security Resource Center.', appearing and replacing the previous text. The scene maintains an informative, organized, and helpful atmosphere with a clean design.
0:06benefits calculator display
The visual elements largely persist from the previous scene: the light peach background with white column outlines and the static Social Security benefits card at the bottom. The dark red laptop remains in the mid-frame, but its screen content smoothly transitions. The previous UI elements are replaced by a bright red calculator interface, indicating a tool for financial calculations. The text above simultaneously changes to 'AARP Social Security Benefits Calculator.', appearing as a replacement for the prior text. The scene continues to convey a sense of practicality and utility with a simple, uncluttered aesthetic.
0:08webinar display
The scene maintains its light peach background with white column outlines and the Social Security benefits card at the bottom. The dark red laptop remains centered, but its screen content smoothly transitions again. This time, the screen shows a stylized illustration of a person presenting in front of a whiteboard with graphics, suggesting a webinar or online learning session. Concurrently, the text above changes to 'AARP On-Demand Webinars.', reflecting the new visual. The color palette remains consistent, creating a cohesive and visually clean presentation of different resources.
0:10guidance on social security
The light peach background with white column outlines persists. The dark red laptop gracefully slides down and out of frame. The Social Security benefits card, previously at the bottom, animates upwards and slightly to the left, rotating counter-clockwise to a jaunty angle in the middle-left of the frame. A vibrant red checkmark icon, encircled, pops into existence to the upper-left of the card. Below the card, new bold, black sans-serif text appears, reading 'Get guidance on Social Security.' The overall composition shifts, drawing attention to the benefits card as a primary symbol of the message, conveyed through a clean and animated transition.
0:12call to action
The scene continues with the light peach background and subtle white column outlines. The Social Security benefits card remains in its jaunty, rotated position on the mid-left, with the red checkmark icon next to it. The text below the card smoothly transitions from 'Get guidance on Social Security.' to 'Join AARP today.', acting as a clear call to action. The visual elements remain static after the text change, reinforcing the final message. The warm color palette and simple graphics create an inviting and direct conclusion to the video.
