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Universal Standard

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Brand

Universal Standard

AI Analysis

AI Tags

HookProblem SetupSolution RevealProduct DemoTalking HeadWide ShotStatic FrameText OverlayDialogue On CameraFemale PresentLogo VisibleProduct In HandBrand Mention SpokenValue PropositionBenefit-FirstFace First FrameFeature BreakdownClose-UpComparisonLifestyle MontageStatistic MentionOn-Brand Color PaletteHappyConfidentTrustworthyB-RollProof PointRe-HookCall To Action

Transcript

0:00If you're like me and are tired of your skinny jeans but want to find a new go-to style,

0:07might I suggest the Etta high rise straight leg jeans from Universal Standard.

0:10I generally don't think I've found a pair of jeans that fit me this well.

0:14They're so soft, have a great amount of stretch, but still hold their shape.

0:19So there's no weird gapping, no sliding down at the middle of the day.

0:22The perfect fitting jeans, which is like so hard to come by.

0:26They come in a few different washes,

0:27as well as different inseams, so no matter your preference,

0:31everyone can enjoy this fit.

0:34They have functional pockets, which is important.

0:37And they're an elevated fit.

0:39So you can kind of wear them anywhere.

0:42The best part?

0:43Universal Standard is the most size-inclusive brand carrying sizes 00 to 40.

0:48So, no matter your size, everyone can enjoy this fit.

0:51If you've been looking for your new go-to jean,

0:54I found it for you.

0:56Shop the Etta High Rise Straight Leg Jeans at Universal Standard.

Text on Screen

0:00If you're like me

0:00UNIVERSAL STANDARD

0:01and are tired of your skinny jeans

0:02but want to find a new go to style

0:04might I suggest

0:05the Etta High Rise Straight Leg Jeans from Universal Standard

0:07I generally don't think I've found

0:08a pair of jeans that fit me this well

0:10they're so soft and

0:11have a great amount of stretch

0:12but still hold their shape

0:13so there's no weird gapping

0:14no sliding down at the middle of the day

0:16just the perfect fitting jeans

0:17which is like so hard to come by

0:19They come in a few different washes

0:20as well as different inseams

0:22so no matter your preference

0:23everyone can enjoy this fit

0:25They have functional pockets

0:27which is important

0:28and they're an elevated fit

0:29so you can kind of wear them anywhere

0:30The best part?

0:31Universal Standard is the most size-inclusive brand

0:33carrying sizes 00-40

0:34so no matter your size

0:37everyone can enjoy this fit

0:38If you've been looking for your new go-to jean

0:39I found it for you

0:40Shop the Etta High Rise Straight Leg Jeans at Universal Standard

Scenes (7)

0:00intro product pitch

A medium-wide shot of a woman standing centered in a well-lit living room, facing the camera. She wears a dark brown long-sleeved top and medium-wash blue straight-leg jeans with black chunky loafers featuring gold chain details. Her dark, curly hair is down, and she smiles confidently, using hand gestures as she speaks. The background features light grey walls, a wooden entertainment console with a large dark TV screen, a woven square wall decor piece, and a multi-tiered wooden plant stand with various potted green plants. A patterned rug in greens, blues, and creams covers the floor. The lighting is soft and even, suggesting natural daylight. Text overlays like 'If you're like me', 'and are tired of your skinny jeans', 'but want to find a new go to style', 'might I suggest', and 'the Etta High Rise Straight Leg Jeans from Universal Standard' appear sequentially at the top of the frame. The 'UNIVERSAL STANDARD' logo is present at the bottom.

0:10product feature stretch

A medium shot focusing on the lower torso and legs of the same woman. She is wearing the same medium-wash blue straight-leg jeans and black loafers. Her hands are placed on her hips, pressing lightly into the fabric to demonstrate the stretch and fit of the jeans around her waist and thighs. The camera frames her from just above the waist down to her feet. The background remains the same living room setting, with the lower part of the wooden console, plant stand, and rug visible. The lighting is consistent, providing clear detail on the denim texture. Text overlays say 'I generally don't think I've found a pair of jeans that fit me this well' and 'they're so soft and have a great amount of stretch' at the top of the frame. The 'UNIVERSAL STANDARD' logo is at the bottom.

0:15product feature fit angles

A sequence of static medium shots showcasing the jeans from different angles. The woman, wearing the brown top, blue jeans, and black loafers, first turns her right side to the camera, then her back, and finally her left side, before returning to face the camera. This allows for a comprehensive view of the fit of the Etta High Rise Straight Leg Jeans from all sides. Her hands are often in her pockets or resting naturally. The background and lighting are identical to the previous scenes, maintaining visual continuity within the living room setting. Text overlays include 'but still hold their shape', 'so there's no weird gapping', 'no sliding down at the middle of the day', 'just the perfect fitting jeans', and 'which is like so hard to come by'. The 'UNIVERSAL STANDARD' logo remains at the bottom.

0:20product washes inseams montage

A rapid montage of three different female models, each wearing Universal Standard's Etta High Rise Straight Leg Jeans in different washes and possibly inseams. Each model is shown in a full-body static shot against a clean, plain off-white or light grey studio background. The first model is a woman with dark skin and long dark hair, wearing a dark blue button-up shirt and dark indigo straight-leg jeans. The second model is a woman with dark skin and short hair, wearing a striped V-neck t-shirt (white with thin black stripes) and faded black straight-leg jeans. The third model is a woman with light skin and light brown hair, wearing a white and blue striped long-sleeve top with a brown belt and medium-wash blue straight-leg jeans. Each model is smiling confidently. The lighting is bright and even, typical of a studio setting. Text overlays sequentially say 'They come in a few different washes', 'as well as different inseams', and 'so no matter your preference'. The 'UNIVERSAL STANDARD' logo is at the bottom.

0:23product feature pockets fit

The scene returns to the first female presenter, shown in a medium-wide shot, centered in her living room. She is again wearing the dark brown top and blue straight-leg jeans. She speaks directly to the camera, gesturing with her hands. At first, she gestures to emphasize inclusivity ('everyone can enjoy this fit'), then places her hands inside the pockets of her jeans, demonstrating their functionality ('They have functional pockets', 'which is important'). She then gestures again to emphasize the versatility of the jeans ('and they're an elevated fit so you can kind of wear them anywhere'). The background, lighting, and camera angle are consistent with her earlier segments. Text overlays appear at the top, and the 'UNIVERSAL STANDARD' logo is continuously present at the bottom.

0:31diverse models group shot

A wide group shot featuring approximately eight diverse women, all wearing Universal Standard jeans (mostly dark wash or black) and various tops, posing together in a brightly lit studio with an off-white wall and a light grey floor. Some women are standing, some are sitting on stools or on the floor. They are all smiling and laughing, conveying a sense of camaraderie and confidence. This shot emphasizes the brand's size-inclusivity. The lighting is bright and even. Text overlays appear sequentially: 'The best part?', 'Universal Standard is the most size-inclusive brand', and 'carrying sizes 00-40'. The 'UNIVERSAL STANDARD' logo is at the bottom.

0:35outro call to action

The scene returns to the initial female presenter, in a medium-wide shot, centered in her living room. She is wearing the dark brown top and blue straight-leg jeans. She continues to speak directly to the camera, reiterating the product's benefits and ending with a clear call to action. Her expressions are warm and inviting, and she uses hand gestures to emphasize her message. Text overlays state 'so no matter your size, everyone can enjoy this fit', 'If you've been looking for your new go-to jean, I found it for you', and finally, 'Shop the Etta High Rise Straight Leg Jeans at Universal Standard'. The 'UNIVERSAL STANDARD' logo is prominent at the bottom of the frame. The background, lighting, and overall aesthetic are consistent with her previous talking head segments.

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