0:00talking head product intro A medium shot frames a pregnant woman sitting directly on the floor, facing the camera with a friendly expression. She has long, wavy dark hair and a warm complexion. She's dressed in a comfortable, short-sleeved brownish-mauve top and matching elastic-waist pants, revealing her visibly pregnant belly. Her left hand rests gently on her baby bump, while her right hand holds a small, clear glass bottle with a white dropper, containing a light yellow serum. The background features a clean, minimalist room with white walls, a white door, and a tall, leafy green plant (resembling an olive tree) in a white pot to her left. The lighting is soft and even, suggesting natural light from a nearby window or diffused overhead lights, creating minimal shadows. Overlaid text at the top reads: "POV: The Best Way to Spend $47 to Get Rid of Stretch Marks", and at the bottom: "40 weeks ago". She speaks directly to the camera, gesturing with her hands and the product bottle.
0:08talking head problem visual The scene continues with a medium shot of the same pregnant woman, still seated and speaking to the camera in the same minimalist room with white walls and a green leafy plant. Her expression is earnest and slightly concerned as she discusses her past experience with stretch marks. A digital overlay appears in the top center of the frame, showcasing a close-up image of a pregnant belly severely covered in prominent, reddish-purple stretch marks. This image serves as a visual representation of the problem she previously faced. The woman uses hand gestures to emphasize her narrative. The text overlay at the bottom reads: "so it turns out I got covered in stretch marks my first pregnancy".
0:12talking head competitor comparison The medium shot remains on the pregnant woman, who is still seated and speaking directly to the camera. Her facial expression is animated and slightly exasperated as she talks about the ineffectiveness of other products. Above her, three distinct product images appear as digital overlays, contrasting with her current solution: one shows a rectangular box for 'Palmer's Cocoa Butter Formula' (orange and brown packaging), another displays a pink tube and jar with 'Ella Moon' branding, and a third features a box and bottle for 'Bio-Oil Skincare Oil' (red and white packaging). The background is consistent with previous scenes, featuring white walls and the green leafy plant. Text at the bottom overlays her speech: "is because of those cheap drugstore creams that literally do nothing".
0:16talking head diagram explanation The medium shot of the pregnant woman continues. She is still speaking, and her expression is serious and informative. A white rectangular scientific diagram is overlaid in the top center of the frame. This diagram illustrates layers of skin, specifically labeling the 'Epidermis', 'Dermis', and 'Hypodermis', with a red arrow pointing to the dermal layer where stretch marks form. The text on the diagram clearly states: 'If a product can't reach the dermis, it can't fix stretch marks.' The woman explains the scientific reason why other creams failed. Text overlay at the bottom reinforces her point: "they just sit on your skin".
0:17product application close up A close-up shot focuses downwards on the pregnant woman's belly and hands. She is wearing the same brownish-mauve outfit. Her hands are prominent in the frame, holding the small, clear glass bottle with the white dropper containing the light yellow serum. She carefully uses the dropper to apply several drops of the serum directly onto the skin of her pregnant belly, near her navel. Following this, her hands gently rub the serum into her skin in soft, circular motions. Her belly button and the texture of her skin are clearly visible, appearing smooth and healthy without any prominent stretch marks. Text overlay at the bottom states: "but that's when I found this True Belly Serum that has had such a big effect on me".
0:20talking head animated diagram The scene shifts to a medium shot of the pregnant woman, who is again speaking to the camera while holding the product bottle. Behind her, an engaging animated diagram of skin layers is displayed against a light blue gradient background. A glossy, light blue, droplet-shaped graphic, which encapsulates vibrant green leafy elements (representing Centella Asiatica), is shown descending and actively penetrating deep into the lower layers of the animated skin diagram (specifically the dermis and hypodermis). Small, shimmering blue molecular-like bubbles float around, adding to the scientific visual. The woman's expression is enthusiastic as she explains the product's deep penetration. Text overlay at the bottom reads: "because it actually penetrates to where stretch marks form".
0:24talking head ingredient proof The medium shot continues to feature the pregnant woman speaking and holding the product bottle. Her expression is confident and informative. Initially, an image of small, round, vibrant green leaves (Centella Asiatica plant) is overlaid in the top center. This is then replaced by a block of text, designed to resemble a snippet from a scientific or medical article, appearing as an overlay. This text highlights that 'products containing centella or hyaluronic acid may help prevent stretch marks' and makes a direct reference to the American Academy of Dermatology as an authority. The woman speaks with emphasis, underscoring the scientific backing of the product's ingredients. Text overlay at the bottom reads: "it has centella asiatica which is the only ingredient officially proven by the American Academy of Dermatology to prevent stretch marks".
0:32talking head hyaluronic acid The pregnant woman is shown in a medium shot, continuing to speak and hold the product. Behind her, an animated graphic fills the background with large, shimmering, interconnected molecular structures, representing hyaluronic acid, floating gracefully against a light blue gradient. The woman's expression is bright and positive, and she gestures towards the graphic as she explains the benefits of this additional ingredient. Text overlay at the bottom states: "plus triple hyaluronic acid".
0:36talking head animated penetration This is a quick cut to a medium shot of the pregnant woman, who is speaking and holding the product. The background shows an animated diagram of skin layers, similar to an earlier scene. This time, multiple shiny blue spheres, representing hyaluronic acid molecules, are depicted actively penetrating through the outer layers of the skin and moving deeply into the dermis, guided by animated red arrows. The woman continues to explain the product's deep action. Text overlay at the bottom clarifies: "that carries it deep into your skin".
0:37talking head ease of use The scene returns to a medium shot of the pregnant woman, now back in the initial minimalist setting with the white wall and green plant. She holds the product bottle and speaks directly to the camera with a bright, positive, and reassuring expression. She uses both hands to gesture, conveying a sense of simplicity and ease. Text overlay at the bottom emphasizes her point: "and I love that it's just so easy". The overall mood is cheerful and confident.
0:40product application demonstration A close-up shot looks down at the pregnant woman's belly and hands, showcasing the practical application of the product. She is wearing the same brownish-mauve top and pants. Her hands hold the clear glass bottle with the white dropper, from which she applies several precise drops of the light yellow serum directly onto her exposed pregnant belly. Subsequently, her hands gently and thoroughly rub the serum into her skin in smooth, circular motions, covering a significant area of her belly. Her prominent belly button is clearly visible, and her skin appears smooth, well-hydrated, and free of visible stretch marks. Text overlay at the bottom highlights the benefits: "It's just twice a day after you shower and my skin feels stronger and more elastic than honestly it even did before pregnancy".
0:46talking head genetic proof The medium shot returns to the pregnant woman, who is back in the minimalist setting with the white wall and green plant, speaking directly to the camera with the product bottle in hand. Her expression conveys a sense of candid honesty and experience. As she discusses genetics, a series of visual overlays appear: first, a close-up image of a heavily pregnant belly with very severe, dark, and widespread stretch marks (implying this is an image of a family member). This image quickly transitions to another similar image of a belly with noticeable stretch marks. Finally, an image of 'Palmer's Tummy Butter Stretch Marks' product packaging appears, referencing her past usage. The text overlay at the bottom encapsulates her narrative: "I want to say this is just good genetics but it's not. I mean my mom has had stretch marks, my sister has stretch marks and I even had them my first pregnancy using Palmer's."
0:56talking head call to action In a medium shot, the pregnant woman is back in the original setting, holding the product bottle. She smiles brightly and makes an encouraging pointing gesture with her index finger towards the camera, directly addressing her audience. Her pregnant belly is visible. The background consists of the familiar white wall and the green leafy plant. The text overlay at the bottom delivers a clear call to action and value proposition: "so this is my reminder for you budget-conscious mamas sometimes spending a bit more upfront saves you money and heartbreak later."
1:02talking head product close up This scene employs a split-screen or layered effect. The pregnant woman is visible in a medium shot in the bottom right, smiling and gesturing while holding a smaller version of the product bottle. This image is overlaid on a dominant, close-up, slightly blurred shot of the actual product bottle, 'TRUE BELLY SERUM', which occupies most of the left side of the frame. The background of the close-up bottle shot is dark and warm, with a distinct ray of sunlight cutting across it, adding visual interest. The close-up bottle displays a minimalist white label with black text. Text overlay at the bottom conveys her final thought: "I mean I don't even want to think about where I'd be if I had bought Palmer's again instead of True Belly Serum 40 weeks ago".
1:09product hero shot happy A medium shot captures the pregnant woman back in the original minimalist setting. She holds the product bottle aloft, with the dropper partially pulled out, showcasing it to the camera. A wide, joyful smile radiates from her face as she looks directly into the lens. Her pregnant belly is prominently visible. The background maintains the clean white wall and the green leafy plant. The text overlay at the bottom prepares the viewer for her concluding thoughts: "So ladies, if you're comparing prices".
1:11pregnant woman happy belly A medium shot captures the pregnant woman standing in a bedroom setting, turning slightly to proudly display her visibly round and smooth pregnant belly. She wears a relaxed-fit white short-sleeved top with black trim on the sleeves and matching white shorts. Her belly shows no visible stretch marks, appearing taut and healthy. She smiles broadly and genuinely directly at the camera, conveying immense satisfaction. The background includes a dark blue bed with a white pillow, a white door, and a white framed wall decor with partially readable text: "AND MY HOUSE, SERVE THE LORD. JOSHUA 24:15". A black television or monitor sits on a white dresser. The text overlay at the bottom concludes her statement: "compare results. I promise you will not be sorry".
1:14talking head testimonial The scene returns to a medium shot of the pregnant woman in the original minimalist setting, speaking and holding the product. Her expression is positive and reassuring. A large white rectangular overlay dominates the upper half of the frame, showcasing a customer testimonial under the headline "Worked Wonders!". The text describes a positive experience with the product, specifically mentioning 'zero stretch marks from pregnancy'. Below the testimonial, four distinct icons with accompanying text are displayed: "Clean Ingredients" (with a leaf icon), "Made in Indiana, USA" (with a heart icon), "Ships in 5-7 Days" (with a truck icon), and "100-Day Happiness Guarantee" (with a trophy icon, notably highlighted in orange). The text overlay at the bottom continues her speech: "And 8 Sheep has a 100-day money-back".
1:17talking head conclusion The final scene presents a medium shot of the pregnant woman back in the minimalist room, holding the product bottle. She concludes her message with a warm smile and gentle hand gestures, looking directly at the camera. Her pregnant belly is visible. The familiar white wall and green leafy plant serve as the backdrop. The text overlay at the bottom provides a final reassuring statement: "so there's literally no risk". The overall tone is one of confidence and finality.
