0:00close up green lettuce
The scene presents an extreme close-up shot of vibrant, curly green lettuce leaves, densely packed together, filling the entire frame. The camera is positioned slightly above the lettuce, looking down, emphasizing the intricate textures and varying shades of green, from light lime to deeper emerald. A soft, diffused light illuminates the leaves, highlighting small droplets of water, suggesting freshness. The background is completely blurred into a soft green bokeh, ensuring the focus remains entirely on the leafy texture. The overall color palette is dominated by lush greens, conveying a sense of natural vitality and freshness.
0:01close up red green lettuce
This is an extreme close-up of a different variety of lettuce, featuring a striking combination of red and green leaves. The camera looks down into the densely packed foliage, showcasing the delicate ruffled edges and the distinct color transition from a deep reddish-purple at the base of the leaves to bright green at the tips. Soft, natural light from above illuminates the leaves, revealing their intricate textures and adding a gentle sheen. The background is entirely blurred, creating a soft, warm bokeh that complements the rich colors of the lettuce. The dominant color palette includes deep reds, purples, and various shades of green, giving a sense of vibrant, natural produce.
0:02close up green lettuce text
The scene reverts to an extreme close-up of the initial vibrant green, ruffled lettuce, almost entirely filling the frame. The camera is positioned directly above the dense bed of greens, highlighting the organic patterns and varying shades of green. Soft, overhead light creates subtle shadows and highlights, enhancing the texture of the leaves. White text appears in the lower center of the frame, stating 'When we think about lettuce, typically it travels across the country, over 3,000 miles.' The background remains a softly blurred expanse of green, ensuring the focus is on the lettuce and the overlaid text. The color palette is dominated by fresh, healthy greens, indicating natural growth.
0:06wide shot greenhouse rows
A wide-angle, low-perspective shot reveals the vast interior of a modern greenhouse. The camera is positioned low to the ground, looking down a long, central aisle, with endless rows of small, vibrant green plants stretching towards the horizon. The plants form continuous green carpets on elevated platforms. The ceiling is a complex lattice of white metal beams and transparent panels, allowing bright, diffused natural light to flood the space, creating soft shadows. The overall aesthetic is clean, industrial yet natural, with a dominant palette of light greens, whites, and muted grays. There are no people visible, emphasizing the scale and automated nature of the farming. White text in the lower center reads 'So when we found a greenhouse less than 25 miles from some our stores'.
0:09worker carrying lettuce tray
A medium shot captures a worker in an orange t-shirt, dark green apron, white hairnet, and blue gloves, carefully carrying a large tray filled with freshly harvested green lettuce. The camera follows the worker from a slight low angle as they walk from left to right, revealing the impressive network of white roots dangling from the bottom of the tray. The background shows more rows of green plants and the metallic structure of the greenhouse. Bright, even lighting illuminates the scene, highlighting the freshness of the produce. The dominant colors are the vivid green of the lettuce, the worker's orange top, and the industrial gray of the greenhouse infrastructure.
0:11overhead greenhouse zoom out
An overhead shot begins as a close-up on a field of very young, small green plants, neatly arranged in rows on a raised platform. The camera slowly zooms out and rises, revealing the vast expanse of the greenhouse floor covered in these tiny green seedlings. The rows are perfectly straight, creating a structured, almost uniform pattern of green. The metal framework of the greenhouse ceiling, with its white beams and transparent panels, becomes increasingly visible as the camera pulls back. The lighting is bright and even, casting minimal shadows. The color palette is primarily light green from the plants and white/silver from the structure, conveying order and efficiency. White text appears: 'because we knew we could have the freshest product for our customers'.
0:14wide shot greenhouse pan
This wide shot offers a panoramic view of the vast greenhouse interior. The camera is positioned slightly above the endless rows of small, green plants, which stretch towards the background, creating a perspective of immense scale. The plants are cultivated on elevated white platforms, with a central aisle visible. The ceiling is a complex network of white metal trusses and transparent panels, suggesting a controlled environment. Bright, diffused light fills the entire space, highlighting the uniformity of the plant growth. The dominant colors are the lush greens of the plants and the clean whites of the greenhouse structure. White text appears in the lower center: 'in a quick timeframe.'. The camera executes a very subtle, almost imperceptible, panning motion to the right.
0:16talking head martha
A medium close-up shot features Martha Hilton, a woman with medium-length brown hair and blue eyes, speaking directly to the camera. She is wearing a royal blue polo shirt with a white 'Wegmans' logo and a nametag that reads 'MARTHA' and 'EVERY DAY YOU GET OUR BEST'. Her expression is friendly, confident, and engaging, with a slight smile and direct eye contact. She is positioned slightly to the right of the frame's center. The background is softly blurred, showing what appears to be a bright and colorful produce section of a grocery store, with images of fresh fruits and vegetables. The lighting is soft and even, highlighting her face without harsh shadows. Text overlays include 'Martha Hilton' and 'Vice President of Produce'.
0:24wide shot greenhouse general
The scene displays a wide shot of a vast greenhouse interior, similar to previous views. Long, uniform rows of green plants are spread across the floor on elevated white platforms. The camera is positioned centrally, looking down a main aisle, emphasizing the expansive scale of the facility. The ceiling, with its intricate network of white metal supports and translucent panels, is prominently featured, allowing abundant natural light to fill the space. The overall lighting is bright and evenly distributed. The primary colors are the vibrant greens of the crops and the clean whites of the structure. White text appears in the lower center of the frame: 'We've worked with greenhouse suppliers'.
0:26split screen vegetables
This scene is a vertical split-screen montage, showcasing three different greenhouse-grown vegetables. The top panel features a close-up of clusters of ripe, red cherry tomatoes on the vine, covered in small water droplets, vibrant against green leaves. The middle panel shows a long, green cucumber hanging from a vine, partially obscured by large green leaves. The bottom panel displays bright yellow bell peppers, also on the vine amidst green foliage. Each panel is brightly lit, emphasizing the freshness and natural colors of the produce. The transitions between the vegetables are seamless within the split-screen format. White text is overlaid across the bottom of the screen: 'for many years on tomatoes and cucumbers and peppers,'.
0:29close up green lettuce new
An extreme close-up of vibrant, curly green lettuce leaves fills the frame, similar to the opening shots. The camera is positioned slightly above the lettuce, capturing the intricate details of the ruffled edges and the fresh, dewy surface. Soft, diffused lighting from above highlights the varying textures and shades of green. The background is a soft, out-of-focus green blur, ensuring the focus remains squarely on the freshness of the lettuce. White text is overlaid in the lower center of the frame, stating 'and more recently, greenhouse lettuces have joined the scene here.'. The dominant color is a lively, healthy green, suggesting growth and freshness.
0:32green lettuce with fan
A medium close-up shows a large bed of vibrant green, curly lettuce. The camera is positioned at an eye-level angle, looking into the dense growth. In the upper right background, a black and blue industrial fan is visible, gently circulating air, partially in focus but mostly blurred. The lettuce is well-lit with bright, even light, making the greens appear fresh and full of life. The soft lighting emphasizes the texture of the leaves. The dominant color is a rich, healthy green, with hints of industrial gray/black from the fan. White text appears in the lower center: 'The quality and flavor that the greenhouse greens deliver'.
0:35wide shot greenhouse repetition
Another wide shot showcases the interior of the spacious greenhouse. The camera is placed at a low angle, looking across long, orderly rows of healthy green plants that extend far into the background on elevated platforms. The ceiling structure, composed of white metal beams and clear panels, dominates the upper half of the frame, creating a sense of height and openness. Abundant, diffused natural light illuminates the entire space, giving the plants a healthy glow. The scene is dominated by the greens of the plants and the whites of the infrastructure. White text is overlaid in the lower center: 'were something that we knew we had to have'.
0:37worker harvesting lettuce
A medium shot captures a worker, likely male, wearing a white long-sleeved shirt, a green and white baseball cap, and light blue gloves. The worker is seen in profile, bending over a large tray of green lettuce, carefully transferring it or preparing it for further processing. Roots are clearly visible dangling from the bottom of the lettuce plants as they are handled. The background shows more rows of lush green plants in the greenhouse. Bright, even lighting highlights the activity and the freshness of the lettuce. The predominant colors are the vibrant green of the lettuce, the worker's white shirt and green cap, and the blue of the gloves. White text is overlaid at the bottom: 'instantly for our customers.'.
0:39lettuce on conveyor belt
A medium close-up shot focuses on a dark conveyor belt moving from left to right, carrying bunches of lettuce. This specific variety of lettuce features green leaves with striking reddish-purple veins and stems. The leaves are slightly damp, suggesting freshness. The background is dark and out of focus, drawing all attention to the moving produce. The lighting is soft and even, highlighting the contrast between the green leaves and the dark red veins. The dominant colors are the vivid green, deep red-purple, and black of the conveyor belt. White text in the lower center states: 'These are greens that we know everyone will feel good about:'.
0:42greenhouse mixed beds
A wide shot from an elevated perspective showcases a large section of the greenhouse interior. In the foreground, several long, empty plant beds are visible, marked by darker, brownish material, possibly soil or growing medium. Beyond these, the greenhouse transitions into vast, uniform rows of vibrant green plants, similar to lettuce, extending far into the distance. The ceiling structure of white metal beams and transparent panels is visible, indicating the indoor environment. Bright, even light illuminates the entire scene, emphasizing the contrast between the empty beds and the lush green cultivation. The color palette includes earthy browns in the foreground, bright greens in the midground, and the clean whites of the infrastructure. White text appears in the lower center: 'Greenhouses use 80% less water,'.
0:43hand harvesting lettuce
A close-up shot focuses on a pair of hands, protected by light blue gloves, carefully harvesting fresh green lettuce. The gloved hands gently lift a small clump of lettuce, revealing the network of white roots beneath it. The lettuce is a vibrant, curly green variety, densely packed. The background is a blurred expanse of similar green lettuce, extending out of focus. The lighting is bright and direct, highlighting the detail of the harvesting process and the freshness of the produce. The dominant colors are the bright green of the lettuce and the light blue of the gloves. White text is overlaid: '90% less land,'.
0:45aerial greenhouse landscape
An impressive aerial wide shot captures a massive, modern greenhouse complex from high above. The greenhouse itself is a sprawling white structure, with a distinctive wavy roof pattern, contrasting sharply with the surrounding natural landscape. It is situated alongside a straight road that cuts through vast, open brown fields. A few scattered trees are visible in the distance, and the land appears mostly flat. The sky is clear and bright blue, casting natural, bright sunlight over the entire scene. The dominant colors are the stark white of the greenhouse, the earthy browns of the fields, and the clear blue of the sky, creating a clean, almost stark, landscape. White text appears in the lower center: 'and this product reduces our food miles'.
0:48wegmans truck exterior
A low-angle medium shot captures the side of a large 'Wegmans' delivery truck against a clear, bright blue sky. The truck's side is emblazoned with the 'Wegmans' logo in white script letters, set against a vibrant, abstract background of blue, pink, and white paint splatters. The top edge of the truck's white roof is visible, along with its silver trim. The sky is almost cloudless, suggesting a bright day. The lighting is natural and even, highlighting the bright colors of the truck's branding. The dominant colors are the vivid blue of the sky and the truck's design, contrasting with the black of the truck's unseen body and a hint of a dark building. White text is overlaid in the lower center: 'by 95%, being so close to our stores.'.
0:50red veined lettuce conveyor
This medium close-up shot features the same distinct red-veined lettuce seen earlier, moving on a dark conveyor belt. The camera is positioned at an angle, looking down slightly as bunches of the green and reddish-purple lettuce travel from left to right. The leaves are slightly damp, indicating freshness. The dark background ensures the vibrant colors of the lettuce stand out. The lighting is soft and even, emphasizing the intricate vein patterns and ruffled edges of the leaves. The dominant colors are the rich greens, deep reddish-purples, and the black of the conveyor belt, creating a sense of fresh produce in an industrial setting.
0:53talking head martha conclusion
A medium close-up shot of Martha Hilton, identical to the previous talking head scene. She has medium-length brown hair and blue eyes, and wears a royal blue polo shirt with the 'Wegmans' logo and nametag. Her expression is bright and enthusiastic, with a genuine smile and direct eye contact, conveying excitement and confidence. She is positioned slightly to the right of the frame's center. The background remains the softly blurred, colorful produce section of a grocery store. The lighting is consistent, soft, and even. White text is overlaid in the lower center: 'We are so excited for you to try these greens and share them with your friends and family.'.
0:57close up butter lettuce
An extreme close-up shot focuses on the tight, intricate layers of a fresh head of butter lettuce. The camera looks directly down into the heart of the lettuce, revealing its smooth, tender, and vibrant green leaves. Small water droplets are visible on the leaves, indicating freshness. The outer leaves gently curl outwards, creating a natural, organic pattern. The background is a soft, blurred green, ensuring all attention is on the delicate texture and fresh appearance of the lettuce. The lighting is soft and even, enhancing the natural green hues. White text appears in the lower center: 'The flavor and the shelf life of these products'.
1:00salad bowl close up
A medium close-up shot presents a crisp, appetizing salad served in a light gray-blue bowl. The salad consists primarily of fresh green lettuce, mixed with what appears to be shaved Parmesan cheese, croutons or toasted nuts, and a light dressing. The camera is positioned slightly above the bowl, looking down, and is angled to show the texture and ingredients of the salad clearly. In the soft-focus background, another similar bowl of salad is vaguely visible, suggesting a meal for two or more. The lighting is warm and inviting, highlighting the freshness of the greens and the golden hues of the toppings. The color palette is dominated by fresh greens, creamy whites, and warm browns of the table and blurred background, creating an appealing culinary scene. White text appears in the lower center: 'is unparalleled to anything out there and we can't wait for you to try them.'.
1:03greenhouse logo outro
The scene is a wide shot of the vast greenhouse interior, similar to previous shots, with endless rows of small green plants filling the floor on elevated platforms. The ceiling structure of white metal beams and transparent panels is visible, indicating the controlled environment. The lighting is bright and diffused, giving the plants a healthy, vibrant green color. Centered in the frame is a circular graphic featuring a stylized blue and green globe, encircled by a pattern, with the text 'do more good' above it and 'Wegmans' in white script below. The graphic is superimposed over the green plants, creating a blend of natural environment and brand messaging. The overall color palette is dominated by greens and whites, with the added blue and green of the logo.
