0:00opening statement
A bright, front-facing medium shot captures a woman with short, blonde hair, styled with face-framing bangs, speaking directly to the camera. She wears a vibrant red cable-knit sweater over a white underlayer, with visible black ink tattoos on her left arm, peeking out from the sleeve. Her makeup includes a soft pink lip gloss and defined eyes. The background is a plain, light taupe wall, with a warm-toned lamp visible on the right, providing soft, ambient backlighting. Overhead lighting also illuminates her face evenly. The primary action is her talking and gesturing with her hands. On-screen text initially reads "$49 value for just $28??" and then changes to "I love getting the biggest gift bang for my buck". The overall color palette is warm and inviting, dominated by the red sweater and neutral background. Her expression is enthusiastic and engaging.
0:09introducing product kit
The scene maintains the same medium shot and framing as the previous one, featuring the blonde woman in the red cable-knit sweater. She continues to speak directly to the camera, introducing "Kitsch's Winter Welcome Kit." Her expressions remain friendly and engaging. As she talks, she briefly holds up two Kitsch shampoo and conditioner bars, one in each hand, showcasing them to the camera. The background is still the plain light taupe wall with the warm lamp. On-screen text first reads "that's why I want to talk to you about" then "Kitsch's Winter Welcome Kit" and finally "it is the perfect gift" and "anyone that loves taking care of their hair" and "and smelling amazing". The lighting is consistent, providing soft, even illumination.
0:15shampoo conditioner bars showcase
A medium close-up shot focuses on the woman's hands and the Kitsch shampoo and conditioner bars she is holding. She presents one rectangular, light beige bar with a wavy texture in her left hand, and another light pink, semi-circular bar with a similar wavy texture in her right hand. Both bars have a distinct 'S' and an arched 'rainbow' design, respectively. Her hands, adorned with red nail polish and intricate black ink tattoos covering much of her skin, are positioned towards the camera. The background remains the plain light taupe wall, with the warm lamp still visible on the right, providing soft, warm lighting. On-screen text reads "get a Shampoo and Conditioner Bar".
0:17bar bags showcase
A medium close-up shot of the woman's hands holding two small, sheer mesh bags designed for shampoo/conditioner bars. She demonstrates how to use them by slightly stretching open one of the bags with both hands. Her hands again feature bright red nail polish and intricate black ink tattoos, covering her fingers and forearms. The background is still the plain light taupe wall, softly lit. On-screen text reads "you also get the Shampoo and Conditioner Bar Bags". The lighting is consistent with previous indoor shots, providing a warm and inviting glow.
0:19lathering demonstration
An overhead shot captures a pair of hands, with prominent black ink tattoos and red nail polish, vigorously rubbing a light beige Kitsch shampoo bar inside a sheer mesh bag under running water in a white ceramic bathroom sink. The water streams from a shiny chrome faucet into the sink, creating white suds and abundant lather. The hands skillfully work the bar within the bag, demonstrating its lathering capabilities. The sink is clean and well-lit by bright, neutral lighting from above. The overall color palette is clean, with the white sink contrasting the warm skin tones and the chrome of the faucet. On-screen text reads "these are wonderful for lathering".
0:23hair fall discussion
This scene returns to the medium shot of the blonde woman in the red cable-knit sweater, speaking directly to the camera against the plain light taupe wall with the warm lamp on the right. She discusses the common issue of hair fall in winter. Her expression is earnest and relatable, maintaining eye contact with the viewer. The lighting is soft and consistent, casting a gentle glow on her face. On-screen text reads "we all have a little extra hairfall in the winter" and then transitions to "that's why I love that the Winter Welcome Kit". The dominant colors are the red of her sweater and the neutral wall.
0:27hair catcher showcase
The blonde woman is featured in a medium shot, presenting a grey, square-shaped Kitsch hair catcher with a pattern of circular holes and cut-out heart shapes. She holds it up to the camera with both hands, pointing to its features with her right index finger. Her hands still display bright red nail polish and black ink tattoos. The background is the same plain light taupe wall, softly illuminated by warm light. On-screen text reads "comes with Kitsch's Hair Catcher". Her facial expression is informative and slightly smiling, conveying confidence in the product.
0:29hair catcher demonstration
A medium close-up shot of the woman in a bathroom setting, showcasing the hair catcher in action. She stands in front of a shower wall covered in elegant white marble-patterned tiles. A chrome shower head and a black wall-mounted shelf with Kitsch products (bottles and bars) are visible in the blurry background. The woman holds the grey hair catcher, which is full of collected blonde hair, directly in front of her. She smiles cheerfully at the camera as she pinches and lifts some of the hair from the catcher, demonstrating its effectiveness. Her red sweater and tattooed arms are still visible. Bright, neutral bathroom lighting illuminates the scene, highlighting the hair catcher. On-screen text reads "this thing is such a drain saver, it's wild".
0:32hair oil introduction
This scene reverts to the medium shot of the woman in the red sweater against the plain light taupe wall. She holds up a small, dark amber glass bottle with a black dropper, labeled "kitsch" (presumably "Scalp & Hair Oil") on a light green label. She speaks to the camera, introducing the product with an informative tone. Her expression is focused and pleasant. The lighting remains soft and warm, consistent with the indoor setting. On-screen text reads "You also get the Scalp and Hair Oil". The small bottle is prominently displayed in her right hand.
0:35hair oil application demonstration
A medium close-up shot shows the woman demonstrating the application of the Kitsch scalp and hair oil. She is back in the bathroom setting, in front of the white marble-patterned tiled shower wall. She holds the small amber bottle with her left hand, while her right hand uses the dropper to apply the oil directly to her scalp, carefully parting her blonde hair to show the precise application. Her hands are tattooed, and her red sweater is still visible. She smiles subtly at the camera, conveying the luxurious and beneficial feel of the product. The background includes the chrome shower head and a decorative wall art piece featuring a fluffy animal, slightly out of focus. Bright, neutral bathroom lighting highlights the action. On-screen text initially reads "that is strengthening" then "it has rosemary and biotin in it" then "it's such a luxurious treat for your scalp and your hair" and finally "this right here is amazing for that dry winter scalp," and "and that dry winter hair".
0:45closing recommendation and CTA
The final scene returns to the medium shot of the blonde woman, speaking directly to the camera with an enthusiastic and engaging expression. She is wearing the same red cable-knit sweater, positioned against the light taupe wall with the warm lamp. She reiterates her recommendation for the Kitsch Winter Welcome Kit, explaining why she believes her mother, a former hairstylist, would love it, and finishes with a clear call to action. Her gestures are animated, emphasizing her points. The lighting remains consistent, warm and inviting, providing a comfortable atmosphere. On-screen text reads "I know my Mom is going to love this Winter Welcome Kit", then "she was a hairstylist,", then "so she loves and appreciates amazing hair products" and "and anything that has to do", followed by "with taking care of her hair" and finally "hurry and go grab the Winter Welcome Kit before it sells out".
