The scene opens with a static shot of the Petco logo displayed prominently against a dark blue background. The logo, rendered in white, features a stylized dog and cat head integrated into the 'petco' wordmark. Beneath the main logo, the tagline 'where the pets GO' is visible, with the word 'GO' highlighted in a vibrant green. The overall aesthetic is clean and minimalist, utilizing a high-contrast color palette of dark blue, white, and a touch of green. The lighting is even and digital, typical of a brand graphic. No camera movement or character action is present, serving as a clear brand introduction.
0:01dog owner vet entrance A medium shot, captured with a handheld camera from a slightly low angle, shows a golden retriever briskly walking ahead of its owner into a Petco store's vet care reception area. The background features warm-toned wooden paneling, white ceiling tiles, and two distinctive bright blue pendant lamps hanging above. To the left, a blue Petco branded sign and shelves stocked with various pet products are visible. A person is faintly seen behind a wooden reception counter. Overlaying the scene are bold, white and blue text graphics stating: 'HEY, WESTMINSTER, WE NOW HAVE VET CARE! Get your first exam FREE' and 'New clients only. See site for details.' The lighting is bright and functional, typical of an indoor retail environment. The camera subtly pans right, following the subjects as they move.
0:03woman holding rottweiler puppy This is a close-up, static shot of a woman with a wide, joyful smile, gently holding a small Rottweiler puppy. The woman's blonde hair is neatly pulled back, and she is wearing a navy blue medical scrub top, hinting at a veterinary professional role. She looks down at the puppy with visible affection. The Rottweiler puppy, with its distinctive black fur and tan markings, has dark, curious eyes and is looking directly at the camera, appearing calm and endearing in her arms. The background is softly blurred, revealing a white wall and the faint outlines of 'petco veterinari' text, reinforcing the veterinary clinic setting. Prominent white and blue text overlays repeat the message: 'HEY, WESTMINSTER, WE NOW HAVE VET CARE! Get your first exam FREE' and 'New clients only. See site for details.' The lighting is soft, even, and flattering, creating a warm and inviting atmosphere.
0:05shopping cart aisle This low-angle shot captures a black metal shopping cart being pushed through a brightly lit aisle within a Petco store. The camera is positioned behind and slightly below the cart, looking forward towards rows of shelves. Only the lower body of the person pushing the cart is visible, specifically their legs clad in light blue denim jeans and dark open-toed sandals. The shelves on either side of the aisle are heavily stocked with various pet products, predominantly large bags of pet food in orange and brown packaging. The background is well-lit by overhead fluorescent lights, creating a clear and functional retail environment. Large, bold white and blue text overlays reiterate the promotional message: 'HEY, WESTMINSTER, WE NOW HAVE VET CARE! Get your first exam FREE' and 'New clients only. See site for details.' The camera exhibits a slight shake, suggesting a handheld recording style as it follows the cart's forward motion.
0:07pet food bags close up A very tight close-up shot focuses on several stacked bags of 'WHOLEhearted' brand pet food. The bags are predominantly in warm hues of orange and brown, featuring clear white lettering and a subtle, stylized heart logo. The textures of the packaging material, likely paper or a similar matte finish, are clearly visible, emphasizing the product's presence. The entire background is filled with more of these pet food bags, creating a uniform, earthy color palette across the frame. Overlaid on the scene are bold white and blue text graphics repeating: 'HEY, WESTMINSTER, WE NOW HAVE VET CARE! Get your first exam FREE' and 'New clients only. See site for details.' The lighting is soft and even, designed to highlight the product details without harsh shadows. The camera remains perfectly static throughout this shot.
0:08woman holding rottweiler puppy wider A medium, static shot shows a woman with blonde hair, wearing a navy blue medical scrub top, holding a small Rottweiler puppy. Her upper torso and arms are clearly visible, and she's beaming with a broad smile, looking down affectionately at the puppy nestled in her arms. The Rottweiler puppy, with its characteristic black and tan fur, is calm and looks towards the camera. The background is softly blurred but suggests an indoor medical or clinical setting with light-colored walls, maintaining a clean and professional appearance. The familiar bold white and blue text overlays are present: 'HEY, WESTMINSTER, WE NOW HAVE VET CARE! Get your first exam FREE' and 'New clients only. See site for details.' The lighting is soft and even, contributing to a warm and reassuring mood.
0:09rottweiler puppy walking A low-angle tracking shot follows a small Rottweiler puppy as it walks across a pristine, light grey floor. The puppy, identifiable by its black fur with distinctive tan markings, has its head down, actively sniffing the ground as it moves. The background consists of a plain white wall with subtle reflections, suggesting a clean, open, and possibly clinical environment. Overlaying the scene are the persistent bold white and blue text graphics: 'HEY, WESTMINSTER, WE NOW HAVE VET CARE! Get your first exam FREE' and 'New clients only. See site for details.' The lighting is uniformly bright and even, casting minimal shadows. The camera moves smoothly, tracking the puppy's playful and curious exploration, giving a slightly handheld feel to the footage.
0:10call to action screen The final scene is a static graphic screen dominated by a solid dark blue background, consistent with the brand's primary color. Centered prominently on the screen is a white cross logo, accompanied by the text 'vetco total care by petco'. Below this, a white outlined oval button features the clear call to action 'Book Today' in a bold, sans-serif font. The visual elements are sharp and digitally rendered, with uniform lighting. The scene serves as a direct and unambiguous prompt for viewer engagement, utilizing the brand's core color palette for recognition. No camera movement or characters are present, focusing solely on the informational graphic.
