0:00countdown timer intro
The scene opens with a dynamic, stylized film countdown timer. A large, dark grey numeral '5' (then '4', then '3') is prominently displayed in the center of the screen, against a grainy, light grey background with faint concentric circle patterns. A vertical red bar runs along the left edge of the frame, featuring the 'MATTRESS FIRM' logo in white sans-serif text. Overlayed text on the screen reads 'Cue the Once-A-Year' in white, followed by 'SALE & CLEARANCE' in bright, bold yellow, and then 'in...' in white. The countdown numbers rapidly change, giving a sense of anticipation. The lighting is even, with a slight vintage film aesthetic. The color palette is dominated by greys, white, yellow, and a striking red accent.
0:03woman adjusting bed
A well-composed medium shot presents a young woman sitting on an adjustable bed within a chic, modern bedroom. The bed features a plush, textured light cream headboard and base, with a dark blue frame supporting a light blue mattress adorned with a subtle, dark blue floral pattern. The head of the bed is gradually inclining upwards. To the left of the bed, a round, white bedside table with fluted detailing supports a stylish gold lamp with a white rectangular shade and a dark, modern vase. The background consists of a clean white wall with elegant wainscoting. A soft, light-colored, shaggy rug covers the floor. Soft, warm ambient lighting fills the room. The 'MATTRESS FIRM' logo remains visible on the red vertical bar. Text overlays appear, first 'Lowest Price Sleep Bundle', then '499.99 Queen Mattress + Adjustable Base'.
0:10woman sleeping comfortably
This overhead shot captures a serene scene of a young woman sound asleep in a luxuriously made bed. She is lying on her right side, facing away from the camera, with her long, dark brown hair fanned out on a light pink pillow. She is wearing light pink and white striped pajamas and is tenderly clutching a soft, light brown faux fur blanket or pillow. The bed is dressed with crisp, light beige sheets and duvet cover. A chunky, off-white knit throw blanket is stylishly draped over the foot of the bed, which also features a light beige upholstered frame. The lighting is soft and diffused, contributing to a tranquil and inviting atmosphere. The 'MATTRESS FIRM' logo is still displayed on the red vertical bar on the left. White text overlays the scene, stating 'We Make Sleep Easy™'.
