0:00woman smiling with text overlay The scene opens with a medium close-up shot of a middle-aged Hispanic woman, positioned slightly off-center to the right, looking towards the viewer with a warm, genuine smile. Her dark, curly hair is styled short around her face. She wears a navy blue top and a light brown apron, suggesting she might be a vendor or worker. The background is softly blurred, showing indistinct shapes and colors like white, orange, and hints of green, characteristic of an outdoor market or stand. The lighting is bright and natural, illuminating her face from the front-right, creating soft shadows. In the top-left corner, the yellow Western Union logo is prominently displayed against a semi-transparent gray overlay. A large, bold yellow text overlay, 'Envía desde nuestra app con solo un toque,' appears dynamically at the bottom of the frame, partially obscuring the lower part of the woman's body. The dominant color palette includes the woman's warm skin tones, the earthy brown of her apron, the blue of her shirt, and the vibrant yellow of the text and logo, creating a friendly and inviting atmosphere. The camera remains static throughout this segment.
0:02text overlay yellow background The scene transitions to a solid, vibrant yellow background that fills the entire frame. Centered on this bright backdrop is black, bold text that reads, 'en tu primera transferencia internacional en línea.' The typography is clear and highly legible, standing out sharply against the yellow. There are no other visual elements, graphics, or characters present in this scene. The lighting is uniform and bright, emphasizing the high contrast between the yellow background and the black text. The color palette is minimalist, dominated by the cheerful yellow and stark black, contributing to a clean and direct visual message. The camera remains completely static, presenting the information clearly without any distractions.
0:04app download call to action This scene presents a bright, solid yellow background, consistent with the previous segment, creating a strong brand identity. Prominently featured in the upper center is the black Western Union logo with its distinctive 'W' icon, followed by the full brand name. Below the logo, a black rectangular button with rounded corners displays the call to action, 'Envía ahora,' in white text. Further down, two app store badges are displayed horizontally: the Apple App Store badge on the left and the Google Play Store badge on the right, both in their standard dark gray/black and white branding, with the text 'Consíguelo en el App Store' and 'DISPONIBLE EN Google Play' respectively. At the very bottom of the screen, a small white disclaimer text, '*Western Union obtiene ganancias con el cambio de divisas. No válido para tarjetas de crédito ni Quick Collect,' is present. The lighting is bright and even, highlighting the black elements against the yellow. The primary color palette is yellow, black, and white. The camera is static, focusing on delivering a clear and concise call to action for app downloads.
