0:00product reveal banner The scene opens with a dramatic, theatrical setting. A bright, focused spotlight from above illuminates a rolled-up white fabric banner, which slowly and smoothly unfurls downwards against a completely dark, out-of-focus background that suggests the upper rows of an empty arena or theater. As the banner descends, the black silhouette of the iconic Jumpman logo appears at the top. Following this, large, bold red text emerges, spelling out "MEN'S COURT CONNECT MID" across the banner. Finally, a pair of black and red athletic shoes, the Jordan Men's Court Connect Mid, slide into view from the bottom edge of the banner, settling prominently in the lower-middle section of the frame. The camera remains static, emphasizing the unveiling of the product and its branding. The lighting is high-contrast, with the bright white banner and red text standing out against the deep shadows of the background, creating an atmosphere of anticipation and reveal. An announcer's voice provides an energetic commentary, building excitement for the shoes. Upbeat, dramatic music plays in the background, accompanied by subtle sound effects of the banner unfurling and audience sounds like applause (though no audience is visible).
0:07retailer end card The scene transitions to a minimalist, stark black screen. Centered in the upper portion of the frame is a vibrant, iconic red silhouette of the Jumpman logo, depicted mid-dunk with a basketball. Directly beneath the logo, white sans-serif text is displayed. The first line, in a standard font, reads 'NOW AVAILABLE AT'. Below this, the retailer's name 'SHOE CARNIVAL' appears in a larger, bolder font, with 'CARNIVAL' slightly smaller and stacked underneath 'SHOE', accompanied by a registered trademark symbol. At the very bottom of the screen, in much smaller white text, is a legal disclaimer: 'Selection varies by store.' The overall composition is clean, with strong visual contrast between the red and white elements and the black background, designed to clearly convey brand and purchasing information. The lighting is even, ensuring all text and the logo are clearly legible.
