0:00Neon Chili's Sign Intro
A vibrant, eye-level, slightly upward-angled shot of a rectangular black sign featuring the iconic Chili's neon logo. The logo consists of a bright red neon chili pepper on the left and a glowing green neon apostrophe 'S' on the right, both outlined in a lighter, almost white neon, against a deep navy blue, star-speckled night sky. The sign itself has a thick, prominent red neon border and is supported by two dark, vertical poles that extend downwards out of frame. The neon lights exhibit a subtle, gentle flicker. The overall color palette is dominated by dark blues, reds, and greens, creating a classic, alluring nighttime diner aesthetic. The lighting is solely from the neon, casting a soft glow.
0:01Burger Close-up Reveal
An extreme close-up, slightly downward-angled shot of a large, appetizing cheeseburger. The focus is sharp on the layers: a glossy, golden-brown brioche bun, followed by a thick, flowing layer of bright yellow melted American cheese, which generously drapes over a substantial, dark brown beef patty with visible grill marks. Above the cheese, thin, vibrant red onion slices, bright green pickle chips, and a dollop of glossy red ketchup are neatly arranged. The background is completely blurred into warm, indistinct golden and brown tones, suggesting the soft, ambient lighting of a restaurant interior. The color palette is rich and appetizing, emphasizing the freshness and cooked quality of the ingredients.
0:02Burger with Fries and Text Overlay
A medium shot of a large, well-composed cheeseburger resting on a white paper liner printed with the red Chili's logo, accompanied by a generous portion of golden-brown French fries. The burger features a shiny, golden bun, a thick, melted layer of yellow cheese, a substantial beef patty, fresh green pickles, red onions, and a swirl of red ketchup. The background is softly blurred, revealing warm, amber-toned restaurant lighting and indistinct shapes, implying a cozy dining atmosphere. Dominant red and white text overlay at the top reads: 'NOW WITH THE BIG QP'. A small white text disclaimer is visible at the bottom of the frame: 'Available at participating restaurants only. Combination pictured is $10.99, prices may vary based on selection. Cannot be combined with other offers. Promotional charge for alcoholic beverage.' The lighting is warm and inviting, creating an appealing glow around the food.
0:06Burger Patty Detail Close-up
An extreme close-up, slightly downward-angled shot, focusing intensely on the robust textures and layers of the burger's interior. The most prominent element is the thick, darkly seared beef patty, showcasing rich charring on its surface and a coarse, inviting texture indicative of well-cooked meat. A thick, gooey layer of bright yellow melted American cheese covers a significant portion of the patty, creating appealing, soft folds. Small, bright red onion pieces and vivid green pickle slices peek out from beneath the cheese. A subtle hint of glossy red sauce (likely ketchup or a specialty sauce) is also visible. Strong, direct lighting highlights the glistening cheese and the intricate texture of the patty. The background is completely out of focus, ensuring all attention is drawn to the detailed food elements.
0:07Burger Size Comparison Split Screen
A dynamic split-screen shot comparing two cheeseburgers, emphasizing the larger size of the product being advertised. On the left side, the 'Big QP' burger, visually identical to the previous scenes' burger, appears larger and more substantial, served with golden French fries on a white paper liner with the Chili's logo. On the right side, a smaller, more standard-sized cheeseburger is shown, featuring a sesame seed bun, a thinner patty, cheese, pickles, and sauce, resting on plain white paper. The background behind the left burger is a blurred, warm restaurant setting, while the right burger is against a light blue and white checkered or plaid fabric background, suggesting a different, possibly home, environment. A detailed white text disclaimer at the bottom reads: 'Comparison made based on the Big QP burger pre-cooked patty weight of 7.5oz vs a quarter pound patty pre-cooked weight of 4oz.' The camera performs a subtle slow pan from right to left, moving from a view that equally shows both burgers to one that slightly favors the larger burger, before zooming out slightly to frame both clearly again.
0:11Full Meal Promotion
A medium shot presenting a complete meal: 'The Big QP' cheeseburger, a generous serving of golden French fries, and a tall glass filled with a dark, carbonated drink (likely cola) and ice. The burger is the focal point, centered in the foreground with its characteristic golden bun, melted cheese, thick patty, green pickles, and red sauce. The fries are spread around the burger, creating an inviting spread. The dark drink, with condensation visible, is positioned to the left, slightly out of focus. The background is a warm, blurred restaurant interior, featuring soft, glowing lights and indistinct shapes that suggest other diners or tables, contributing to a lively but warm atmosphere. Prominent red and white text overlay appears at the top center, stating: '3 FOR ME Just $10.99'. The lighting is consistently warm and highlights the food, making it appear very appetizing.
0:13Neon Chili's Sign with Smoke Outro
A low-angle, visually dramatic shot of the Chili's neon sign, similar to the opening scene but with added atmospheric effects. The rectangular black sign, featuring the glowing red chili pepper and green 'S' neon logo (both with white outlines), is set against a dark, starry night sky. The neon lights flicker softly and irregularly. From the bottom of the frame, thick, swirling reddish-brown smoke or mist billows upwards, partially obscuring the lower portion of the sign and creating a mysterious and captivating visual effect. The dominant colors are red, green, and deep blue, contrasted dynamically with the warm, smoky tones rising from below. The smoke suggests heat or an active, vibrant environment.
