0:00man talking stagg kettle
The scene opens with a medium close-up shot of a young man, appearing to be in his late 20s or early 30s, speaking directly to the camera. He is positioned slightly off-center to the right, looking towards the left side of the frame. The background is dimly lit and out of focus, suggesting an indoor setting like a cafe or study, with warm ambient lighting creating soft highlights on his face. The dominant colors are white from his t-shirt, muted greens from the t-shirt graphic, and warm browns/oranges from the blurred background. There are no overt camera movements, maintaining a steady shot. The man's facial expression is engaged and informative, with a slight upward tilt to his head as he speaks. Subtitles at the bottom read: "The Stagg Kettle for example,".
0:01black kettle on base
This scene presents a medium shot of a sleek, matte black Fellow Stagg electric pour-over kettle sitting on its matching square heating base. The kettle is centrally framed, showcasing its minimalist design. In the blurred background, several wine or liquor bottles are visible on shelves, indicating a sophisticated bar or cafe setting. The lighting is soft and warm, highlighting the matte texture of the kettle. The overall color palette is dark and modern, with the black kettle contrasting against the warm brown hues of the background. There is subtle text on the kettle base, but it's not clearly legible. The shot is static, focusing on the product's aesthetic.
0:02kettle base temperature display
The shot transitions to an extreme close-up of the digital display on the base of the black electric kettle. The screen, which is dark with bright white text, shows 'SET' at the top and a large '211 °F' in the center, indicating the target temperature for the water. An orange circular outline briefly flashes around the '211' digits, suggesting a setting or confirmation action. The display is the sole focus, filling most of the frame, with the matte black surface of the kettle base visible around it. The lighting is focused on the bright display, with minimal ambient light. Subtitles at the bottom read: "you'll find that in every café".
0:04man talking puzzled
The scene reverts to a medium close-up of the same man speaking, now with a slightly puzzled or contemplative expression. He is positioned similarly to the first scene, slightly off-center to the right, looking to the left. The background remains blurred and warm, with indistinct shapes of bottles. His white t-shirt with the green 'ENERGY' graphic is prominent. The lighting is soft and even. His eyebrows are slightly furrowed, and his lips are pursed in a thoughtful, almost comedic, manner. Subtitles read: "in the world.". The shot is static, focusing on his facial reaction.
0:05split screen kettle details
This scene is a vertical split-screen, showcasing two different angles of the black Fellow Stagg kettle. The top frame displays a close-up of the kettle's base, similar to the previous shot, with the digital display showing 'HOLD' and '211 °F'. The numbers are clearly visible in white against the dark screen. The bottom frame shows a medium close-up of the top part of the black kettle, focusing on its minimalist lid and the subtle curve of its body. The background in both frames is dark and out of focus, maintaining a consistent aesthetic. The lighting highlights the matte texture of the kettle. The dominant color palette is black and dark grays with bright white text. The camera is static for both split frames.
0:06split screen kettle elements
Another vertical split-screen shot, continuing to highlight the Fellow Stagg kettle's features. The top frame shows an extreme close-up of the kettle's ergonomic handle, revealing a small, subtle 'g' logo on its side. The material appears to be a dark, textured plastic or silicone. The background is blurred and dark. The bottom frame displays the kettle's heating base, with the word 'FELLOW' illuminated in bright white against a dark, glossy surface. The lighting is precise, emphasizing the details of the handle and the illuminated branding. The colors are predominantly dark grays and blacks with a stark white contrast for the text. Both frames are static.
0:07hands handling kettle
This shot is a medium close-up focusing on hands interacting with the black Fellow Stagg kettle. The hands, adorned with rings and a silver chain bracelet, lift the kettle off its base, then place it back down. The background is a blurred cafe setting with warm lighting, featuring shelves of bottles in varying shades of brown and green. The countertop beneath the kettle is a light gray. The lighting is soft but highlights the metallic sheen of the jewelry and the matte finish of the kettle. The color palette is warm and inviting, with dark blacks of the kettle, silver accents, and amber tones from the background bottles. The camera is static, observing the interaction.
0:09water pouring close up
An extreme close-up shot focuses intently on the gooseneck spout of the black kettle as it pours a steady stream of hot water into a white paper filter, nestled within a transparent V60-style coffee dripper. Steam gently rises from the hot water, adding a dynamic element to the scene. The dripper sits on a clear glass vessel, partially visible at the bottom of the frame. The background is dark and out of focus, ensuring the action of pouring is the sole focus. The lighting is soft, illuminating the steam and the water stream. The color palette is stark, with the black kettle and white filter contrasting with the clear water and steam. The camera remains static, capturing the precise pour.
0:10man pouring coffee
A medium shot captures the man from earlier, now partially visible at the top left of the frame, carefully pouring hot water from the black Fellow Stagg kettle into a coffee dripper setup. The dripper, containing a white paper filter, rests on a clear glass carafe or server. Visible steam rises from the hot water. The background is a blurred cafe setting with warm lighting and various bottles. The man's curly dark hair and part of his white t-shirt are visible. The action is deliberate and precise. The lighting is warm and natural, illuminating the steam and the coffee equipment. Subtitles read: "The products that Fellow put out are". The camera is static, observing the brewing process.
0:12brewing coffee carafe
This is a close-up shot focused on the coffee brewing process inside a clear glass carafe. Dark, rich coffee drips and swirls into the bottom of the carafe, creating an appealing texture. Measurement markings, such as '1', '2', '3' and '300 ml', are visible on the side of the glass. Condensation is visible on the inner walls of the carafe due to the hot liquid. The background is dark and out of focus. The lighting emphasizes the dark liquid and the clarity of the glass. The color palette is dominated by deep browns of the coffee and clear glass. Subtitles read: "The products that Fellow put out are". The camera is static.
0:13man talking cafe standards
The scene returns to the man speaking, captured in a medium close-up shot. He is animated and smiling, looking directly at the camera with an enthusiastic expression. His curly dark hair and white t-shirt with the green 'ENERGY' graphic are clearly visible. The background is a blurred, warm-toned cafe interior, with indistinct shelves of bottles. The lighting is soft and even, highlighting his positive demeanor. Subtitles read: "café standards.". His body language is open, with a slight nod of his head as he concludes his statement. The shot is static.
0:14coffee station wide shot
A wide shot displays a complete coffee brewing station setup. A matte black electric coffee grinder with a rotary dial is positioned on the left, next to the matte black Fellow Stagg kettle on its base, which is on the right. Both are on a gray countertop. The background is filled with blurred shelves of wine or liquor bottles, creating a sophisticated cafe or home bar ambiance. The lighting is warm and indirect, casting soft shadows and highlighting the sleek design of the equipment. The color palette is dominated by blacks, grays, and the warm browns and greens of the blurred background bottles. The camera is static, presenting an overview of the products.
0:15fellow logo dark background
The final scene presents a stark and minimalist graphic. The word 'FELLOW' is displayed in bold, white, sans-serif capital letters, centered against a solid dark gray or black background. The 'O' in 'FELLOW' has a unique design feature: a small, inverted white triangle or caret symbol positioned directly beneath it, resembling a stylistic modification. The lighting is flat and even, ensuring the text stands out clearly. The color palette is purely monochrome, black/dark gray and white. There are no other elements or movements in the frame, focusing entirely on the brand logo for a clean and impactful closing. The camera is static.
