0:00intro talking head holding meal A medium close-up shot of a young Caucasian woman with long, straight blonde hair, smiling slightly and looking directly at the camera. She is wearing a white tank top with a red trim and a black mesh cardigan over it. In her left hand, she holds a white rectangular plastic container filled with a colorful meal, featuring what appears to be pasta, red sauce, and green vegetables. The meal container is positioned in the lower-left portion of the frame. The background is a minimalist indoor setting with light-colored walls, featuring a white abstract art piece on the left and a decorative wooden screen on the right. The lighting is soft and even, suggesting indoor artificial or diffused natural light. A white text overlay bubble at the top reads "Lazy girl hack". The camera is static.
0:02freezer drawer problem setup A high-angle, overhead shot looking directly down into a white, plastic freezer drawer filled with various frozen meal boxes. The boxes are stacked and somewhat disorganized, with labels partially visible but blurred to obscure specific brands, though one clearly shows "CORN DOGS" in red. The dominant colors are the red and yellow of the packaging, and the white of the drawer. A hand with neatly manicured nails, adorned with intricate black and white designs, reaches into the drawer and sifts through the boxes. The lighting is bright and even, likely from above, reflecting off the white drawer. A white text overlay bubble is centered, reading "I was tired of eating the same meals every day". The camera is static, focusing on the contents of the drawer.
0:05freezer drawer problem agitation This scene is a continuation of the previous one, maintaining the same high-angle, overhead shot looking into a white, plastic freezer drawer filled with blurred frozen meal boxes. The hand, with its distinctively manicured nails and smartwatch, is still visible, subtly moving boxes around in the drawer. The lighting remains bright and even. The key change is the text overlay, which now reads "but didn't want to commit to a meal delivery service." The blur on the boxes is maintained, emphasizing the generic nature of the problem, rather than specific brands. The camera remains static, highlighting the unchanging, monotonous situation.
0:06unboxing delivery box opening An overhead shot looking down at a cardboard delivery box with "Blue Apron" printed in blue text on its side. The box rests on a light brown wooden floor. Two hands, wearing a light grey long-sleeved shirt, are visible, one holding the box flaps open and the other using a black utility knife to slice through the tape on the box's seam. The lighting is bright and uniform, casting minimal shadows. The hands are focused on the task of opening the box. The overall color palette is natural and warm from the wood, contrasting with the brown cardboard and blue text. The camera is static.
0:07unboxing reveal first meal An overhead, medium close-up shot inside the opened cardboard box. The interior reveals a silvery, reflective thermal insulation material, likely foil-lined. Partially visible beneath the insulation is white packing paper. A hand, wearing a light grey long-sleeved shirt, reaches into the box. At the bottom of the frame, the top of a "Dish by Blue Apron" meal container is visible, featuring a white label with "Dish" in blue. A white text overlay bubble is centered, stating "So I decided to try Dish by Blue Apron." The lighting is bright, illuminating the reflective insulation. The camera is static.
0:08product feature protein highlight An overhead, medium close-up shot inside the opened cardboard box. A hand, wearing a light grey long-sleeved shirt, is lifting out a "Dish by Blue Apron" meal container. The meal container is prominently displayed, showing its label: "Dish by Blue Apron" at the top, and "Lemon-Caper Salmon" with nutritional details including "Protein 34g" and "Calories 620" on a red background. The background is the same silvery thermal insulation and white packing paper within the box. A white text overlay bubble reads "With up to 40 grams or more of protein." The lighting is bright and even. The camera is static.
0:09product feature protein highlight second meal An overhead, medium close-up shot, identical in setup to the previous scene, inside the opened cardboard box. A hand, wearing a light grey long-sleeved shirt, is lifting out another "Dish by Blue Apron" meal container. This container's label reads "Chimichurri Salmon Grain Bowl" and features "Protein 26g" and "Fiber 6g" on a red background. The background remains the silvery thermal insulation and white packing paper. The white text overlay bubble, consistent with the previous scene, reads "With up to 40 grams or more of protein." The lighting is bright and even. The camera is static, focusing on the product being revealed.
0:10product variety display An overhead, medium close-up shot inside the opened cardboard box. The hand, wearing a light grey long-sleeved shirt, is now rotating a "Dish by Blue Apron" meal container to display its full label. The label shows "Egg Noodles with Beef Meatballs" along with "Protein 27g" and "Calories 550". After a brief moment, the shot cuts to an even tighter overhead close-up of three "Dish by Blue Apron" meal containers lying flat on a speckled white countertop, possibly marble or quartz, with brown and grey veins. The containers shown are "Egg Noodles with Beef Meatballs", "Chimichurri Salmon Grain Bowl", and "Lemon-Caper Salmon". The text overlay changes from "So many meals to pick from" to "so I never got bored." The lighting is bright and clean, emphasizing the product details. The camera is static in both sub-shots.
0:13product usage microwave A medium shot of a modern, stainless steel microwave oven with a digital display showing "0". The microwave door is partially open, revealing a white plastic meal container inside. The background consists of white subway tiles with a subtle grey stripe pattern. The countertop beneath the microwave is a light grey. The lighting is bright and artificial, common in a kitchen setting. A white text overlay bubble is centered, reading "I didn't need to commit to a subscription". The camera is static, focusing on the microwave and the meal preparation.
0:15offer highlight stacked meals A medium close-up shot of four "Dish by Blue Apron" meal containers stacked neatly on top of each other on a light brown wooden surface, possibly a table. The top container is clearly labeled "Four-Cheese Enchiladas with Rice", and another shows "Mediterranean-Style Chicken with Chickpeas". In the background, out of focus, are light-colored cushions and a couch, suggesting a living room setting. A blue text overlay bar with a white border and shadow effect appears, stating "my first three meals 50% off + free delivery" while a white text overlay bubble says "and I got". The lighting is soft and warm. The camera slowly zooms out slightly, revealing more of the stack.
0:18outro talking head eating A medium close-up shot of the same young Caucasian woman from the first scene, now seated and eating a meal from a white plate. She holds a fork and knife, and her expression conveys satisfaction or slight regret that she didn't try the product sooner, as she chews thoughtfully. She wears the same white tank top with red trim and black mesh cardigan. The background is consistent with the initial scene, featuring light walls and abstract decor. A white text overlay bubble at the top reads "I wish I would've tried this sooner". The lighting is soft and even. The camera is static.
A static graphic with a light lavender background. Centered at the top in dark blue text is "Blue Apron". Below it, in a slightly lighter shade of blue, the main offer text reads "Enjoy 50% off your first three orders*". Further down, a light grey rectangular box highlights the "USE CODE: HEAT50". At the very bottom, in smaller dark grey text, is a disclaimer: "*See terms at https://blog.blueapron.com/promo-1". The entire graphic is clean, minimalist, and on-brand with Blue Apron's aesthetic. The color palette is primarily blues, lavender, and white. The camera is static.
