0:00extreme close up skin to eye
The scene begins with an extreme close-up shot focused on the heavily textured, wrinkled skin of an elderly individual, filling the entire frame. Fine, sparse white hairs are visible on the skin, along with small age spots and moles. The camera executes a very slow, controlled pan upwards, gradually revealing a hazel-colored eye in the upper portion of the frame. The skin tone is predominantly pale, with subtle reddish and brownish undertones, indicative of age. The lighting is soft and diffused, creating gentle shadows that accentuate the intricate network of wrinkles around the eye. The overall color palette is warm and natural, dominated by skin tones. White text 'LIVE EVERY DAY' appears at 0:03, centered below the eye, then transitions to 'LIKE IT WAS YOUR LAST ONE' at 0:04, and finally 'BECAUSE ONE DAY' at 0:06.
0:07medium close up elderly man full face
A medium close-up shot frames the face of an elderly man, positioned centrally against a clean, light off-white background. His deeply wrinkled face, characteristic of advanced age, is prominent. He has long, light gray hair, visible pulled back and underneath a vibrant red bandana. The bandana features white text and designs, including 'Willie Nelson' and a Texas outline with a guitar. His expression is serious and direct, with his light blue eyes looking straight into the camera. The lighting is soft and even, illuminating his face without harsh shadows and creating a sense of calm. The dominant colors are the red of the bandana, the natural skin tones, and the light background. White text 'YOU'RE GOING TO BE RIGHT' appears centered below his chin at 0:07.
0:08close up elderly hands
This shot is a close-up of the elderly man's hands, gently clasped together and resting on a neutral, light-colored surface. The hands are characterized by deeply creased skin, pronounced veins, and a slightly reddish-pink undertone, reflecting the subject's age. The fingernails are short and well-maintained. The background is out of focus and dark, possibly the subject's clothing, providing a stark contrast that makes the hands stand out. Soft, warm lighting from above highlights the texture and contours of the hands, creating subtle shadows. White text 'TREAT EVERYONE THE WAY' appears centered above the hands at 0:09, then transitions to 'YOU WANT TO BE TREATED' at 0:10.
0:11medium close up elderly man speaking expressions
A medium close-up shot of the elderly man's face, similar to the previous full-face shot. He is centered in the frame against a plain, light off-white background. His deeply lined face and wise expression are accentuated as he speaks, making eye contact directly with the camera. He wears his signature red bandana with white 'Willie Nelson' text and designs, covering his gray hair. His light blue eyes hold a serious and contemplative gaze. The lighting is consistently soft and even, providing a natural and empathetic illumination. The scene's mood is reflective and profound, matching the spoken words. White text 'SEE HOW THAT CHANGES YOUR LIFE' appears centered below his chin at 0:12, followed by 'YESTERDAY'S DEAD' at 0:14, then 'AND TOMORROW IS BLIND,' at 0:15, and finally 'AND THE FUTURE IS WAY OUT OF SIGHT' at 0:17.
0:18extreme close up elderly face with logo reveal
This is an extreme close-up on the elderly man's upper face, specifically from his forehead down to his nose, against a plain, light off-white background. His forehead is heavily furrowed, and his eyes are initially looking downwards with closed or lowered eyelids, suggesting contemplation. He then slowly raises his gaze to meet the camera, revealing his light blue eyes. He continues to wear the iconic red 'Willie Nelson' bandana. The lighting is soft and even, highlighting the intricate textures of his aged skin. At 0:20, a sleek white abstract logo, resembling a bird or wing shape, slides in horizontally across his eyes, with the brand name 'SNOW GOOSE' in clean white sans-serif text above it. The logo remains overlaid on his face. White text 'SO LIVE EVERYDAY' appears at 0:19, followed by 'LIKE IT WAS YOUR LAST ONE' at 0:21, and finally 'AND ONE DAY YOU'RE GOING TO BE RIGHT' at 0:22.
0:23logo on light green background
The screen transitions cleanly to a solid, uniform light green background. Centrally positioned on this minimalist backdrop is a sleek, black logo. The logo is an abstract, stylized representation of a bird in flight or a wing, characterized by smooth, elongated curves. Above this graphic, the brand name 'SNOW GOOSE' is written in a clean, modern sans-serif font, also in black. The overall aesthetic is simple, sharp, and focused on branding.
0:24logo on white background
The screen seamlessly transitions from the light green background to a crisp, plain white background. The black 'SNOW GOOSE' logo remains precisely in the center of the frame. It features the same stylized bird or wing graphic, with the brand name 'SNOW GOOSE' in black sans-serif text placed above it. The stark contrast between the black logo and the pure white background creates a clean, strong visual impact, serving as a final brand identity reveal. The design is minimalist and effective.
