0:00applying beard oil close up The scene opens with a extreme close-up, slightly Dutch-angled shot of a man's face, specifically his right cheek and jawline, covered in a well-groomed beard. A feminine hand, adorned with short, light pink painted fingernails, is visible in the upper left, holding a small, amber-colored glass bottle labeled 'B BEARD CLUB' in black and yellow. The hand is meticulously pouring a clear, viscous liquid, presumably beard oil, onto the man's beard near his ear. The oil creates a glistening effect on the beard hair and skin. The background is out of focus, suggesting a bathroom or personal care setting, with light-colored walls and possibly a white counter. The lighting is bright and even, highlighting the texture of the beard and the liquid. A white text overlay at the top reads "Gen Z has some great beard ideas".
0:01beard oil saturation This is an extreme close-up shot focused tightly on the man's beard, specifically the area where the beard oil has been applied. The light brown beard hairs are saturated and glistening with the clear, viscous oil, creating a wet, clumpy texture. The underlying skin is visible through the beard, appearing slightly reddish. The shot emphasizes the thorough application of the product, with individual hairs clumped together by the oil. The background remains an indistinct, light-colored blur. The lighting is direct and bright, making the oil on the beard highly visible. The same white text overlay, "Gen Z has some great beard ideas", is still present at the top of the frame.
0:02man talking to camera box A medium shot frames a young man from the chest up, positioned slightly to the right of the frame, speaking directly to the camera. He has a short, well-groomed brown beard and short, styled brown hair. He wears a light blue ribbed Henley shirt. He holds an open brown cardboard box, likely containing beard products, which is visible in the lower right portion of the frame. The background is a clean, bright white bathroom with a grey shower curtain visible behind him. The lighting is even and bright, consistent with an indoor setting. He has an earnest and slightly concerned expression as he speaks. A white text overlay at the bottom reads "I was seeing zero results".
0:03cousin introduces product The camera is positioned in a medium close-up shot, looking up slightly at a different young man from the waist up. He has a fuller, light brown beard and longer, messier light brown hair. He is wearing a dark green long-sleeved shirt. He holds a small amber Beard Club bottle up close to the camera, showcasing its label. His eyes are wide and he has a slightly mischievous, knowing smile as he speaks to the camera. The background is a clean, bright white bathroom with a glass shower door and a bright overhead light. The lighting is bright and direct. A white text overlay reads "until my Gen Z cousin".
0:05pouring oil extreme close up This scene is an extreme close-up, identical in framing and subject to the first scene. A feminine hand, with light pink nails, is pouring the Beard Club oil from the amber bottle onto the same man's beard. The clear, glistening liquid is seen streaming onto the light brown beard hairs, saturating them and making them appear wet and shiny. The skin beneath the beard is visible and slightly red. The background is out of focus. The lighting is bright and direct, highlighting the details of the product application. The white text overlay "told me about Beard Club" appears at the bottom center of the screen.
0:06cousin applying oil A close-up shot focuses on the second man (the 'cousin') from the previous scene, seen from a slightly low angle. He is vigorously rubbing the beard oil into his full, light brown beard with both hands, using upward motions. His eyes are looking upwards and he has a satisfied, somewhat playful expression as he works the product into his beard. He is wearing the same dark green long-sleeved shirt. The background is a clean, bright white bathroom with a glass shower partition visible. The lighting is bright and even. A white text overlay at the bottom reads "Apparently it's all they use".
0:08james harden beard This is a medium close-up shot of professional basketball player James Harden, focusing on his distinctive long, dark, braided hair and a very full, dark beard. He is seen from the right side, slightly looking up and to the right. He is gently stroking his beard with his right hand, showcasing its texture and volume. He wears a light-colored, possibly striped, collared shirt and a prominent, heavily jeweled gold bracelet on his wrist. The background is a soft, light-colored blur, suggesting an indoor setting. The lighting is soft but effective, highlighting the details of his beard and jewelry. A yellow 'B BEARD CLUB' logo is in the upper left corner, and a white text overlay reads "because James Harden uses it".
0:10man confirms results A medium close-up shot features the first man, seen from the chest up, talking directly to the camera. He wears the same light blue ribbed Henley shirt. He touches his beard with his right hand, gesturing emphatically as he speaks. His expression is one of confident affirmation, with a slight smile. The background is a clean white wall. The lighting is bright and even. A white text overlay at the bottom reads "but it FREAKING WORKS".
0:11beard kit overview An overhead shot presents the 'Ultimate Growth Kit' laid out on a light wooden tray or cutting board. The kit includes several black and yellow Beard Club branded bottles (shampoo, oil, vitamin spray, growth vitamins), a wooden comb, a black pair of scissors, a wooden beard brush, and a derma roller. The products are neatly arranged. In the background, out of focus, there's a white vase with decorative dried plants and a green leafy plant, adding a touch of natural decor. The lighting is bright and natural-looking, highlighting the product details. A white text overlay at the bottom reads "I got the Ultimate Growth Kit".
0:13man claims beard saved A medium close-up shot of the first man, from the chest up, speaking directly to the camera with an expressive and relieved look on his face. He is wearing the light blue ribbed Henley shirt. His eyebrows are raised, and his mouth is open in a slightly exaggerated, emotional expression, conveying success and satisfaction. The background is a plain white wall. The lighting is bright and even. A white text overlay at the bottom reads "It saved my beard".
0:15man shows beard results A medium shot of the first man, from the waist up, standing in a bright white bathroom. He is animatedly touching and caressing his beard with both hands, showcasing its fullness and texture while looking directly at the camera with a wide, happy smile. He gestures downwards to an open cardboard box containing the Beard Club kit, which is visible on a white counter in front of him. A grey shower curtain hangs in the background. The lighting is bright and even. His body language conveys excitement and pride in his beard's growth. A white text overlay at the bottom reads "More growth than I've ever had".
0:17man brushing beard A medium close-up shot of the first man, now seen in profile looking to the right. He is using a small, brown wooden beard brush with light bristles to brush his beard downwards. His expression is focused and content. He is wearing the same light blue ribbed Henley shirt, and his gold chain is visible. The background is a clean white wall, with a hint of a grey shower curtain on the far left. The lighting is bright and direct. A white text overlay at the bottom reads "I didn't want to admit".
A medium close-up shot, identical to a previous scene, focuses on the second man ('cousin') from the waist up. He holds the small amber Beard Club bottle up close to the camera, showcasing its label, and is smiling broadly with a confident, 'I told you so' expression. His blue eyes are bright and engaging. He wears the same dark green long-sleeved shirt. The background is a clean, bright white bathroom with a glass shower door. The lighting is bright and direct. A white text overlay reads "my Gen Z cousin was right".
0:20man admits results A medium shot of the first man, from the waist up, standing in a bright white bathroom, speaking directly to the camera. He smiles broadly and touches his beard with his right hand, gesturing towards it with pride and satisfaction. The open Beard Club kit box is visible on the white counter in front of him, to his left. He wears the light blue ribbed Henley shirt. The grey shower curtain is in the background. The lighting is bright and even. His expression is one of genuine happiness and admission of the product's effectiveness. A white text overlay at the bottom reads "but damn, look at these results".
0:22product kit call to action An overhead shot of the Beard Club 'Ultimate Growth Kit' resting inside its brown cardboard box. The box contains various black and yellow branded products including bottles, a derma roller, a wooden beard brush, a folding wooden comb, and scissors. The products are neatly arranged. Overlaid on the image is a prominent black rectangle at the top with white text that reads "USE CODE: GROWCLUB35 FOR 35% OFF NOW". As the scene progresses, additional white text overlays appear, pointing to specific products: "Derma Roller", "Vitamin Spray", "Beard Oil", "Beard Brush", "Straight Razor", "Scissors", and "Beard Shampoo", creating a detailed breakdown of the kit's contents. The lighting is bright and even, highlighting the products and text. The camera slightly zooms in towards the end of the clip.
