0:00overhead meal selection The scene presents an overhead, static shot of a pristine white marble kitchen countertop, brightly lit, displaying three distinct prepared meal options in white ceramic bowls and dishes. In the foreground, three interactive graphical toggle switches are prominently displayed, labeled "Pre-made meals," "At least 20g of protein," and "Ready in 5 mins." A male hand, adorned with a silver ring and a black smartwatch, enters the frame from the right. The hand smoothly interacts with the toggles, switching the third one from its initial grey 'off' state to a vibrant green 'on' state. The first two toggles are already green. The food items are visually appealing: a round white dish holds salmon and steamed broccoli over rice, a white bowl contains green pesto pasta, and another white bowl features a colorful chickpea and vegetable curry. A white text overlay at the top of the frame states, "This meal service has no subscription required." The overall aesthetic is clean, modern, and emphasizes convenience and health.
0:04prepared meals overview This overhead shot showcases four distinct, vibrant prepared meals artfully arranged on a clean, white marble kitchen countertop. The camera remains static, offering a clear and inviting view of the food. Each meal is presented in a white ceramic bowl or dish, emphasizing freshness and readiness. Clockwise from the top left, the dishes include a generous portion of salmon and broccoli over rice, a smaller bowl of a mixed vegetable stir-fry, a bowl filled with green pesto pasta, and a larger bowl presenting a colorful chickpea and vegetable curry, garnished with fresh cilantro and a white creamy drizzle. The lighting is bright and even, highlighting the rich colors and textures of the ingredients. A prominent white text overlay in the center of the frame reads, "No artificial flavors or colors," reinforcing the product's quality and health benefits. The overall impression is one of delicious, wholesome, and conveniently prepared meals.
The scene begins with a dynamic, handheld shot that quickly pans and zooms as a male hand places a white, rectangular meal container into a modern, stainless steel microwave oven. The camera then tracks the hand as it swiftly closes the microwave door, which gleams with a polished finish. The focus then shifts to the microwave's sleek black control panel, adorned with various touch-sensitive buttons and a digital display. The same hand, featuring a black smartwatch, is seen pressing a button on the panel, indicating the meal preparation process. The background reveals warm, light brown wooden kitchen cabinets, providing a homey yet functional setting. The lighting inside the kitchen is clear, reflecting softly on the metallic surfaces of the microwave. A white text overlay at the top of the frame declares, "No cooking, no cleanup," highlighting the ease and convenience of the meal service.
0:09blue apron unboxing The scene presents a medium shot of a young adult male, positioned centrally, standing in front of a plain white wall. He has short, curly light brown hair and distinctive tattoos adorning both of his arms. Dressed in a simple black t-shirt, he also wears a black smartwatch on his left wrist. His primary action is unboxing a large, brown cardboard delivery box prominently displaying the "Blue Apron" logo in bold blue text. He is seen carefully lifting the box flaps and then reaching inside. As the box opens, a silver, insulated lining is revealed, typical of food delivery packaging designed to keep contents fresh. From within, he retrieves a white, rectangular meal container, clearly branded as 'Dish by Blue Apron.' The lighting is bright and even, highlighting both the man and the product. A white text overlay at the top reads: "Get 50% off your first 3 orders."
0:12meal packaging details This close-up scene offers a detailed, slightly handheld view of three individual meal containers from 'Dish by Blue Apron.' The containers, arranged artfully with slight overlaps on a clean white marble surface, are rectangular with a rustic brown cardboard-like base and a light blue top label. Each label is rich with information, prominently displaying the meal's name, such as 'Sesame Turkey with Udon' and 'Chicken Alfredo with Pasta.' Key nutritional data, including 'Protein' content (e.g., 23g, 26g, 24g) and 'Calories' (e.g., 400, 370), are highlighted in red boxes. A distinctive 'Ready in 5 Mins' icon further emphasizes convenience. The 'By Blue Apron' branding and a small cartoon chef logo are also visible, reinforcing brand identity. The lighting is bright and clear, enhancing the legibility of the text and the overall appeal of the packaging. A white text overlay at the top states: "Get 50% off your first 3 orders + free shipping."
0:15eating experience split screen This dynamic scene utilizes a split-screen format to showcase both the enjoyment of the meal and the meal itself. The upper half features the same young adult male from previous scenes, with short, curly light brown hair and visible arm tattoos, wearing a black t-shirt. He holds a small white bowl and a fork, taking a bite of food with a calm, thoughtful, and satisfied expression, looking upwards briefly as if savoring the flavor. This frame is static, focusing on his reaction. The lower half of the screen presents an enticing close-up of a prepared chickpea and vegetable curry meal, beautifully garnished with fresh cilantro and a drizzle of white sauce, served in a pristine white bowl. This bottom frame employs a slow zoom out and a slight pan, gradually revealing more of the meal and the surrounding white marble countertop, highlighting its visual appeal. A bold white text overlay centered on the split screen reads, "Try Dish by Blue Apron today!", serving as a direct call to action.
The scene displays a static, clean end card with a soft, inviting light blue background, evoking a calm and trustworthy mood. The "Blue Apron" logo is prominently positioned at the top in a darker, contrasting blue text. Below the logo, large, elegant blue typography announces a significant promotional offer: "Enjoy 50% off your first three orders*". Centered below this, a smaller, light beige rectangular box with a subtle border contains the clear call to action: "USE CODE: HEAT50". At the very bottom of the screen, in small, light gray text, a disclaimer is present: "*See terms at https://blog.blueapron.com/promo-1". The minimalist design ensures that the brand, the offer, and the discount code are the primary focus, encouraging immediate action from the viewer.
