0:00talking head with snowboarder overlay
The scene features a split-screen-like composition, with a young Caucasian woman in the lower left and a male snowboarder in the upper right. The woman, with long brown hair, is framed from the chest up, wearing a dark jacket over a white top. She looks directly at the camera with a friendly expression, talking and gesturing with her left hand. Overlaid text in red and white reads "LET ME TELL YOU ABOUT A HACK THAT" and then "THAT MY PRO SNOWBOARDER BOYFRIEND". The upper right shows a male snowboarder in mid-air against a clear, deep blue sky, wearing a white jacket, black pants, black helmet, and goggles, holding his black snowboard. In the background, a cell tower and event banners with "2024" are visible. The lighting is bright and even on the woman, while the snowboarder is illuminated by strong sunlight, casting clear shadows. The overall color palette combines the woman's natural tones with the vibrant blue sky and white snow.
0:02talking head in room with art
The scene shows a medium shot of a young Caucasian woman with long brown hair, speaking directly to the camera. She's wearing a dark zip-up jacket over a white top. The background is an interior wall decorated with various framed art prints and posters, suggesting a personal, eclectic aesthetic. On the left, a prominent framed poster in red tones reads "THE SLOW RUSH". Other art pieces include abstract shapes, possibly a pink print with a yo-yo, and a framed sketch. The wall itself is a light off-white or beige. Lighting is soft and even, suggesting indoor artificial or diffuse natural light, with no harsh shadows. The woman maintains eye contact and gestures with her right hand, raising her index finger at one point. The overall mood is conversational and engaging. Overlaid text changes from "HE'S BEEN A PRO SNOWBOARDER" to "FOR ABOUT 15 YEARS NOW" and then to "AND HE SAID ONE OF THE NUMBER ONE THINGS THAT YOU SHOULD LOOK FOR IN GOGGLES IS HOW THEY HANDLE FLAT LIGHT."
0:09snowboarder in flat light
The scene features a male snowboarder descending a snowy slope in flat light conditions. The environment is entirely white, with minimal distinction between sky and ground due to heavy snowfall or overcast skies. Snow-covered pine trees are sparsely scattered in the hazy background. The snowboarder, dressed in dark winter gear including a black jacket, dark pants, helmet, and goggles, carves through the fresh powder, kicking up a trail of snow. The lighting is very soft and diffused, reducing visible contrast and depth perception. The dominant color is white from the snow, with the dark gear of the snowboarder providing the main contrast. Overlaid text in red and white reads "FLAT LIGHT IS WHEN IT'S SNOWING".
0:10close up snowboarder goggles
This is a dynamic close-up shot of a snowboarder's upper body and head as they navigate a snowy slope. The background consists of blurry, snow-covered pine trees, enhancing the sense of rapid motion. The snowboarder is wearing a dark helmet and striking turquoise-blue reflective goggles, which are the primary focal point of the shot. Snowflakes are visibly falling, creating a soft, misty atmosphere around the rider. The lighting remains diffused and soft, emphasizing the challenging flat light conditions. The dominant colors are the dark gear, the vibrant blue of the goggles, and the varying shades of white and grey from the snow and trees. Overlaid text in red and white reads "OR IT'S OVERCAST, SO IT MAKES IT HARDER TO SEE WHAT'S IN FRONT OF YOU."
0:13talking head looking up thoughtfully
The scene presents a medium close-up of a young Caucasian woman, similar to previous talking head shots, but with a slightly tighter frame. She is looking upwards and to the right, with a thoughtful or slightly surprised expression, raising her hand to lightly touch her forehead. Her long brown hair is visible, and she's wearing a dark top. The background is a white wall with a glimpse of framed artwork, including a colorful, almost mosaic-like piece in the upper left. The lighting is soft and even, highlighting her facial features. The overall color palette is warm, with her skin tones and hair contrasting against the light wall. Overlaid text reads "THIS WAS SOMETHING I LEARNED RECENTLY."
0:16talking head holding delivery box
This scene is a medium shot of the young Caucasian woman from the previous clips, now holding a small, plain brown cardboard box. She is smiling broadly and looking at the camera, with a friendly and enthusiastic expression. Her long brown hair frames her face. The background features the same white wall adorned with framed artwork, including "THE SLOW RUSH" poster and other colorful pieces. A small table lamp is visible on the far left. The lighting is soft and consistent, illuminating her face and the box clearly. The scene conveys excitement and anticipation, as indicated by her smile and the presence of the package. Overlaid text in red and white reads "SO I STARTED SEARCHING ONLINE AND I FOUND THESE."
0:18talking head presenting goggles
The scene shows a medium shot of the young Caucasian woman, now holding a pair of ski/snowboard goggles. She is smiling and presenting the goggles to the camera, looking at them with a pleased expression. The goggles have large, iridescent, multi-colored lenses that reflect shades of pink, orange, and yellow. The frame of the goggles is black. The background is the same white wall with framed artwork, including "THE SLOW RUSH" poster and other decorative pieces. The lighting is soft and even, highlighting the reflective surface of the goggles and the woman's cheerful demeanor. Overlaid text in red and white reads "THESE ARE THE ADAPT 2'S FROM GLADE OPTICS AND THEY'RE EVERYTHING THAT YOU NEED IN A GOGGLE."
0:22split screen snowboarder feature text
This scene is a split-screen composition. The upper portion shows a male snowboarder from a medium-wide shot, carving down a snow-covered slope under flat light conditions. He is wearing a dark jacket, helmet, and bright blue goggles, kicking up snow behind him. The background is blurry white snow with faint outlines of trees. Overlaid text in large white letters reads "Flat light, fixed." Below this, in smaller white text, is a "#1" indicator, and then in red and white, "THEY BATTLE FLAT LIGHT." The lower portion of the screen shows a small, cropped view of the young Caucasian woman's forehead and hair, suggesting she is still talking, but most of the focus is on the top screen and text.
0:24talking head gesturing features
The scene returns to a medium shot of the young Caucasian woman, speaking directly to the camera. She's wearing a dark jacket over a white top, with her long brown hair visible. The background is the familiar white wall with framed artwork. She gestures with her right hand, holding up two fingers (a peace sign gesture) to indicate "Number 2," then transitions to holding up three fingers for "Number 3." Her expression is lively and engaging as she explains the features. The lighting is soft and even. Overlaid text in red and white appears as "#2" and "THEY USE A CONTRAST ENHANCING DYE. SO COLORS ARE MORE VIVID." then "#3".
0:28split screen product details overlay
This scene features a split-screen layout. The top section displays a static product shot of a pair of Glade Optics goggles resting on a snow-covered surface, with majestic snow-capped mountains and a clear blue sky in the background. The goggles are the same iridescent, multi-colored model seen earlier. Overlaid text provides product details: "TIME: NOON", "LIGHT CONDITIONS: BRIGHT", "NOTES: BLUEBIRD, AFTERNOON SUN BEAMING ON A FRESH", "LENS STATUS: FULLY TINTED & MIRRORED". The lower part of the screen shows a small, cropped view of the young Caucasian woman's shoulder and part of her white top, suggesting she's still part of the narration. Overlaid text in red and white states "THEY CHANGE BRIGHTNESS DEPENDING ON THE WEATHER". The overall composition emphasizes the product's features in varying weather conditions.
0:30talking head holding box happy
The scene shows a medium shot of the young Caucasian woman, smiling widely and holding the plain brown cardboard box from earlier with both hands, positioned in front of her. She looks directly at the camera with a cheerful and satisfied expression. The background is the same white wall with framed artwork, reinforcing the home setting. The lighting is soft and even, highlighting her happy demeanor and the product packaging. Overlaid text in red and white reads "WHICH IS REALLY COOL.". This short clip acts as a positive reinforcement and call to action leading to the final branding.
0:31brand logo and call to action
The scene displays a minimalist brand card on a solid black background. The main element is the brand name "GLADE" in large, clean, white sans-serif letters, centrally located. The 'A' in GLADE is stylized as an inverted 'V' shape. Below the logo, in smaller white sans-serif text, are the words "SHOP NOW" and "GLADEOPTICS.COM". The lighting is uniform, creating a stark contrast between the white text and the black background, making the brand information highly legible. The overall aesthetic is modern, simple, and direct, characteristic of a brand call to action.
