0:00kitchen family salad A bright, modern kitchen with white cabinetry and dark wooden countertops forms the backdrop for a woman and a young man, captured in a medium shot, slightly from a lower angle. On a rustic wooden table, adorned with black and white checkered placemats, sit two white bowls of fresh salad and a small vase filled with white and red flowers. The woman, with long brown hair, wears a black button-up shirt and blue jeans, actively speaking and gesturing with her right hand while stirring a salad with tongs in her left. The young man, with dark curly hair and a black t-shirt over white shorts, stands beside her, initially holding a light blue and green 'First Day' product bottle. He then uses a fork to serve salad onto his plate and takes a bite, looking thoughtful. Text overlays "Food is not what it used to be", "A lot of families assume that if their kids are eating well, they don't need a multivitamin", and "Kids can miss essential nutrients, especially if they're picky" appear consecutively.
0:09kitchen woman cooking The scene shifts slightly to focus primarily on the woman in the same bright, modern kitchen setting. The camera maintains a medium shot, capturing her from the waist up. The young man is no longer visible. She is now standing in front of a light pink bowl containing what appears to be pasta mixed with chopped yellow and orange vegetables. She uses a spoon to sprinkle green chopped ingredients from a clear plastic container into the bowl, demonstrating food preparation. The light blue and green 'First Day' product bottle remains visible on the wooden table to her left. She speaks directly to the camera, gesturing with her free hand, conveying a confident and instructional tone. The background features white kitchen cabinets and a window revealing greenery outside. A text overlay states, "That's why we added First Day Kids Multivitamin into our routine."
0:13product close up details The camera zooms in to a close-up shot, focusing on the woman's right hand holding the 'First Day Kids The Multi' product bottle. The bottle is a vibrant light blue and green, with a white label featuring colorful icons and text. It's positioned on a dark wooden table over a black and white checkered placemat. The background, consisting of the white kitchen sink and window, is softly blurred, keeping the product sharply in focus. The woman's dark-painted fingernails are visible as she firmly grasps the bottle, subtly rotating it to showcase the label. A text overlay appears incrementally, highlighting product features: "21 organic superfoods", "and 9 key vitamins", "without a bunch of unnecessary junk". The overall lighting is bright and even, emphasizing the product's packaging details.
0:19woman explains benefits The scene returns to a medium shot of the woman in the same bright kitchen setting, addressing the camera directly. She stands behind the wooden table, which now features the light pink bowl of food (likely pasta with vegetables) and two clear plastic containers filled with chopped ingredients. She holds the 'First Day Kids The Multi' bottle in her left hand, using it as a prop while she speaks. Her right hand is active with gestures, emphasizing her points. She appears confident and knowledgeable, explaining the benefits and ingredients of the product. The white kitchen cabinets and a window with outdoor greenery are visible in the background. Several text overlays appear sequentially, detailing product attributes: "They're free of the top 9 allergens", "and they're made with pectin instead of gelatin", "colored with real ingredients carrots, red bell pepper, black currant", and finally, "It's not about replacing real food, it's about filling the gaps that food can miss."
0:32target discovery kitchen The scene transitions back to the woman and young man in the kitchen, captured in a medium shot. They are both positioned behind the wooden table with checkered placemats, bowls of salad, and the vase of flowers. The woman, holding the light blue and green 'First Day' product bottle, speaks animatedly to the camera, gesturing with her right hand and maintaining confident eye contact. The young man, standing next to her, is engaged in taking slices of bread from a plastic bag, placing them on a white plate. His attention is divided between the task and occasionally glancing at the camera or the woman. The bright kitchen with white cabinets and a window remains the background. A text overlay reads, "I was doing a quick Target run and I realized they carried our favorite First Day vitamins."
0:37target availability announcement The scene returns to a medium shot of the woman alone in the kitchen, standing behind the wooden table. The light pink bowl of food (pasta with vegetables) is in front of her. She holds the 'First Day Kids The Multi' product bottle in her left hand and a fork with a small bite of food in her right, which she has just taken from the bowl. She looks directly at the camera with a confident and slightly knowing expression, as if sharing a secret or good news. The bright white kitchen cabinets and a window are visible in the background. A clear text overlay announces, "First Day is now available at Target."
0:40gummies probiotic close up An extreme close-up, top-down shot of a light blue cylindrical container filled with numerous red, berry-shaped gummies. The container has a thin white rim. A hand quickly moves in from the top of the frame to briefly open the container, revealing the contents more clearly, then closes it. The background is a clean, abstract white surface. The lighting is bright and even, highlighting the vibrant color and texture of the gummies. A white text overlay "3-in-1 Probiotic" appears at the bottom center of the screen, against the white background.
0:41gummies magnesium close up An extreme close-up, top-down shot of a light blue cylindrical container, similar to the previous scene, but this one is filled with numerous orange, translucent gummies. The gummies have a slightly irregular, soft, and chewy appearance. The container is static on a clean, abstract white background. The lighting is bright and even, emphasizing the color and texture of the gummies. A white text overlay "Calming Magnesium" appears at the bottom center of the screen.
0:42gummies multi zoom in An extreme close-up, top-down shot of a light blue cylindrical container filled with numerous red, berry-shaped gummies, similar to Scene 7. The camera performs a rapid zoom punch-in, creating a radial blur effect around the center, which remains sharp. This motion emphasizes the product. The background is a clean, abstract white surface. A white text overlay "“No Junk”™ Multi" appears at the bottom center, accompanied by a small, circular blue and white "NO JUNK" sticker graphic, further highlighting a key product feature.
0:43target logo animation A dynamic motion graphic features two iconic red Target bullseye logos. Initially, one large red bullseye is visible on the left side of a clean white background. It quickly moves horizontally across the screen from left to right, followed closely by a second, identical red bullseye logo. The movement is fluid and fast, giving a sense of brand recognition and transition. The background remains a simple, untextured white, allowing the bold red logos to stand out.
0:44product display end card A highly stylized product display features three 'First Day' vitamin bottles arranged aesthetically on a clean white surface, set against a soft, light blue gradient background. From left to right, the bottles are "WOMEN PRE+POST PROBIOTIC" (red and white), "KIDS THE MULTI" (blue and green), and "TEENS NIGHTTIME RESET MAGNESIUM" (purple and blue). Each bottle is artfully accompanied by fresh fruit related to its purported flavor or benefit: a sliced peach and raspberries with the Women's bottle, more raspberries with the Kids' bottle, and a sliced grapefruit with the Teens' bottle. Two prominent text overlays are present: "Real results you can taste & feel." at the top, and a large, red button-like graphic at the bottom stating "Now available at Target". The lighting is soft and even, characteristic of studio product photography.
