0:00product showcase split screen
A dynamic split-screen composition features three distinct views of the same white sneaker. The top panel presents an extreme close-up of the laces and metallic gold eyelets of the white leather sneaker, highlighting the fine stitching and texture of the leather. The middle panel shows a medium shot of a pair of identical pristine white low-top sneakers, viewed front-on, showcasing their simple, elegant design and bright white color. The bottom panel reveals the inside of a light brown cardboard shoe box, with the brand name 'THURSDAY' printed in large, bold, off-white capital letters, diagonally across the box, partially obscured. The lighting is bright and even across all panels, emphasizing the clean aesthetics and the product's newness. The overall mood is clean, stylish, and highlights product detail. Text overlays include 'I wore these once and suddenly' and 'I’m the friend who'.
0:03man walking by the sea side profile
A man is captured from the waist down, walking horizontally across the frame from right to left, along a light-colored stone promenade next to the sea. He is wearing light blue, slim-fit jeans that are cuffed just above the ankle, and pristine white low-top sneakers. His stride is confident and casual. The background features calm blue-green water with gentle ripples, and a faint, light-colored stone structure or building visible in the distance across the water, under a clear, bright sky. The lighting is natural and bright, suggesting a sunny day. A text overlay appears with the word 'fashion.'.
0:04man walking towards camera by the sea
A man is shown from the knees down, walking directly towards the camera along a light-colored stone path or promenade. He wears a dark olive green long-sleeved button-up shirt (partially visible), light blue, slim-fit jeans, and white low-top sneakers. The background features the same body of water, shimmering under bright daylight, with a stone wall or building partially visible to the left. The sun is bright, creating a clean, slightly backlit effect that highlights the subject. The overall mood is casual and confident. Text overlay: 'Meanwhile, all I did was buy a sneaker'.
0:06hands holding sneakers
A pair of pristine white low-top sneakers are held up by a person's hands against a bright, almost featureless, light blue background, possibly the sky. The sneakers are presented soles-down, showcasing their top and side profiles, emphasizing their clean lines and minimalist design. The hands are visible at the top of the frame, firmly grasping each shoe. The lighting is very bright and even, highlighting the clean, white leather and fine details of the stitching and laces, creating a sense of purity and quality. Text overlay: 'a sneaker I saw online that's made from premium materials'.
0:07man standing still by the sea feet
A close-up shot focused on a man's feet and lower legs, standing still on the light-colored stone promenade. He wears light blue, slim-fit jeans that are cuffed just above the ankle, and pristine white low-top sneakers. His feet are placed parallel to each other. The background shows the bright, shimmering sea and a distant stone structure under a clear, bright sky, suggesting an open and airy outdoor environment. The lighting is very bright and natural, with soft shadows. Text overlay: 'made from premium materials'.
0:07man walking and looking out at sea
A wide shot featuring a man walking away from a large, textured stone building and then stopping to look out at the sea. He wears a dark olive green long-sleeved button-up shirt, light blue, slim-fit jeans, and pristine white low-top sneakers. The scene is set against an old, weathered stone wall of the building on the left, with an archway entrance, and the bright blue, slightly choppy sea on the right. The lighting is natural and bright, casting soft shadows and highlighting the rustic textures of the stone. The man’s posture is relaxed as he pauses to observe the horizon, conveying a contemplative or appreciative mood. Text overlay: 'sold at a price that's actually fair'.
0:10man standing still by a wall feet
A close-up shot of a man's feet and lower legs, standing still on a textured stone surface next to an old, weathered stone wall. He is wearing light blue, slim-fit jeans that are cuffed just above the ankle, and pristine white low-top sneakers. His feet are parallel, positioned near the base of the wall. The wall provides a warm, rustic background with visible mortar lines and a rough texture. The lighting is bright and even, highlighting the details of the shoes and the rough texture of the stone, creating a grounded and authentic feel. Text overlay: 'I mean, a sneaker that's made in Portugal'.
0:12man walking along stone wall side profile
A medium shot showing a man from the waist down, walking from left to right along a path beside an old, textured stone wall. He is wearing light blue, slim-fit jeans that are cuffed at the ankle and pristine white low-top sneakers. The stone wall has warm, earthy tones, with visible wear and uneven surfaces, suggesting an aged historical setting. The lighting is bright and natural, creating clear contrasts and highlighting the textures of both the clothing and the environment. The man's movement is fluid and purposeful. Text overlay: 'from fancy Italian Nappa leather'.
0:15man leaning against wall shoes prominent
A close-up shot focusing primarily on a man's legs and feet, as he leans casually against an old, textured stone wall. He is wearing light blue, slim-fit jeans and pristine white low-top sneakers, with one foot slightly in front of the other, giving a relaxed pose. The jeans are cuffed just above the ankle, making the sneakers very prominent in the frame. The stone wall provides a warm, rustic background with varying shades of brown and beige. The lighting is bright and even, emphasizing the clean white of the shoes against the earthy tones of the environment, creating a harmonious blend of modern style and classic setting. Text overlays: 'Nappa leather and smooth interior leather lining' and 'all for under 150 bucks'.
0:18man tying shoelaces
A close-up, low-angle shot focusing intensely on a man's hands tying the laces of his white sneaker. He is sitting or crouching, wearing light blue jeans and a dark long-sleeved shirt (partially visible). His wrists are adorned with several beaded bracelets in earthy tones, adding a touch of personal style. The background consists of a warm-toned, textured stone surface, likely the ground or a step. The lighting is bright and focused on the action, highlighting the intricate process of tying the laces and the detail of the shoe. The scene conveys attention to detail and care for the product. Text overlay: '150 bucks. I feel like'.
0:19man walking by wall changing direction
A medium shot showing a man from the waist down, walking along a textured stone wall. He initially walks away from the camera towards the left, then smoothly pivots and walks back towards the camera to the right, showcasing the versatility of his movement and the comfort of the shoes. He is wearing light blue, slim-fit jeans that are cuffed at the ankle, and pristine white low-top sneakers. The stone wall has warm, earthy tones, providing a consistent rustic backdrop. The lighting is bright and natural, casting subtle shadows. Text overlay: 'losing money, not buying these'.
0:22brand logo
A black screen with the 'THURSDAY BOOT CO.' logo displayed prominently in the center. The logo consists of the word 'THURSDAY' in a classic, slightly distressed serif font, enclosed within an ornate, decorative scroll-like frame with elegant flourishes. Below 'THURSDAY', a thin horizontal line separates it from 'BOOT CO.' which is presented in a smaller, clean sans-serif font. The entire logo is rendered in white against the pure black background. The overall aesthetic is clean, sophisticated, and branded, providing a strong visual identity for the company.