0:00man in car eating
A close-up shot of a man from the chest up, sitting inside a car. He is actively eating a piece of food, bringing it to his mouth with his right hand. The car's interior is visible behind him, including a beige roof lining and a window showing a light-colored building in the background, implying an outdoor setting. The lighting is bright and natural, coming from the front and sides, creating minimal shadows. The man's expression is focused on eating. Red text overlays are prominent: 'PROTEIN-RICH' at the top in a large, bold font, and 'SALTY, BUTTERY MELT-IN YOUR-MOUTH FLAVOR!' at the bottom, also in a bold, white font with a red outline. The overall color palette is muted, with the man's grey shirt and car interior contrasting with the vibrant red text.
0:03man in car eating sunglasses
A close-up shot of a man sitting in the driver's seat of a car, seen from a slightly low angle, looking directly at the camera. He is holding a piece of dark, thin meat in his right hand and bites into it. The car's interior, primarily the dark ceiling and dashboard, is visible in the background, with reflections of the road and sky in his sunglasses. The lighting is bright and natural, casting soft shadows. On-screen text reads 'THIS STUFF IS THE MOST DELICIOUS SNACK I'VE EVER HAD IN MY LIFE' in white with a red outline, appearing sequentially. The dominant colors are the dark interior of the car, the man's light green shirt, and the blue reflections in his sunglasses, contrasted by the red text.
0:06hand holding meat outside
A medium close-up shot focusing on a woman's hand holding a round, thin, brown piece of meat, likely a 'meat chip' or 'snack'. The hand is fair-skinned with manicured nails, painted in a light nude color. The background is blurred, showing lush green foliage and trees under bright daylight, suggesting an outdoor natural setting. Below the hand, a light-colored, rocky surface or ground is visible. Red text overlays appear sequentially: 'GRASS-FED GRASS-FINISHED' and 'CLEANEST MEAT ON THE MARKET'. The lighting is bright and natural, highlighting the texture of the meat and the skin. The overall color palette is natural greens and browns, with a pop of red from the text.
0:09woman talking ingredients
A close-up shot of a woman talking directly to the camera, positioned slightly off-center to the right. She has a wide, friendly smile and bright eyes. The background is a residential outdoor setting with a white house wall, a window reflecting trees, and a beige patio umbrella visible. The lighting is natural and bright, illuminating her face evenly. White text with a red outline appears: 'The only INGREDIENTS:' followed by 'BEEF' and 'and SALT'. The scene has a bright, airy feel, with a color palette of light blues, whites, and natural green, accented by her golden necklace and the red text overlays.
0:12older woman eating kitchen
A medium shot of an older woman in a kitchen setting, seen from a slight side angle. She is eating a dark, thin snack, bringing it to her mouth with her right hand. The kitchen features dark granite countertops, light grey walls, and a large window in the background that shows an outdoor view. An abstract piece of art hangs on the wall, and a staircase is partially visible. The lighting is soft and natural, coming from the side and front. The on-screen text 'THESE GUYS HAVE DONE SOMETHING AMAZING' appears in white with a red outline. The color palette includes cool greys, dark granite, and the woman's light grey top, creating a calm atmosphere.
0:13man in car talking convenient
A close-up shot of a man in the driver's seat of a car, identical to the man in the 3-6s segment. He is looking at the camera and talking, gesturing slightly with his hand. The car's dark interior is visible, along with reflections in his blue mirrored sunglasses. The lighting is bright and natural. The text 'THIS PRODUCT IS SO CONVENIENT' appears in white with a red outline. The scene maintains a focus on the man's facial expressions and his presentation of the product. The color palette is dominated by the dark car interior, the man's light green shirt, and the blue of his sunglasses.
0:15family walking outdoors
A medium wide shot, slightly handheld, showing a family walking on a paved path lined with trees and a black fence. A woman in the foreground is holding a dark snack and eating it while recording herself. Behind her, a man pushes a stroller with a small child sitting inside, also eating a snack. The background is lush green foliage under bright daylight. Text appears: 'GOING ON WORK TRIPS'. The lighting is natural and bright, creating a cheerful atmosphere. The color palette is vibrant with greens, browns, and the family's casual clothing colors.
0:16man at desk with product
A medium shot of a man sitting at a light-colored wooden desk, facing away from the camera and looking down at a large bag of 'CARNIVORE SNAX'. He is using his left hand to reach into the bag. A silver laptop is open on the desk to his left, and a notebook with a pen is to his right. The background shows a large window with white trim, revealing green trees outside, and a white interior wall with a fireplace mantle. The lighting is bright and natural, coming from the window. White text with a red outline appears: 'FAMILY TRIPS'. The color palette is light and airy, with natural wood tones, white, and a touch of green from outside.
0:18hand holding product on boat
A close-up shot of a hand holding a piece of 'CARNIVORE SNAX' over a large bag of the product. The product is a thick, dark brown meat strip with visible fat. The background is a bright, sunny outdoor scene with a sparkling blue body of water (likely a lake or ocean) and several boats with people in the distance, indicating a leisure setting. The camera is positioned low, looking up towards the hand. Red text overlay appears: 'PRE OR POST-WORKOUT'. The lighting is very bright and natural, creating clear reflections on the water. The color palette is dominated by blues of the water, the white and red of the product packaging, and the natural colors of the meat.
0:19man in gym with product
A medium shot of a man standing in what appears to be a home gym or fitness area, looking at his reflection in a large mirror. He is holding a large bag of 'CARNIVORE SNAX' in his left hand and filming himself with a smartphone in his right hand. A treadmill is visible behind him. The background is a simple grey wall and a doorway. The lighting is overhead fluorescent light, creating an even, functional illumination. Red text overlay appears: 'COUPLE CHIPS'. The color palette is muted, with greys, black, and the man's light blue jacket, drawing attention to the white and red product packaging.
0:20bearded man eating protein
A close-up shot of a bald man with a full, reddish-brown beard, looking directly at the camera. He is holding a piece of a dark snack and eating it. The background is a minimalist, modern interior with white walls and light grey cabinet doors, suggesting a kitchen or office space. The lighting is bright and even, likely artificial overhead light, creating a clean, crisp look. Red text overlays appear sequentially: '14 GRAMS', 'OF PROTEIN', and 'ONE OF THE BEST SNACKS YOU CAN GET OUT THERE'. The color palette is predominantly light and neutral, with the man's bright teal athletic shirt providing a splash of color.
0:24woman showing meat chip
A close-up shot of a woman talking directly to the camera, showcasing a 'meat chip'. She is wearing a light beige tank top. Initially, she holds a whole, round meat chip, then changes it to a broken piece, emphasizing its texture. Two large bags of 'CARNIVORE SNAX' are partially visible in the blurred foreground and background, framing her. The background is a brightly lit, modern kitchen interior with white cabinets and walls. The lighting is bright and even. Red text overlays appear: 'THIS LITTLE DELICIOUS MEAT CHIP'. The color palette is warm and bright, with neutral tones from the kitchen and the woman's top, contrasted by the red text and product packaging.
0:29man in car eating steak
A close-up shot of the same man in the car with sunglasses from previous scenes (3-6s, 13-15s). He is talking and eating a piece of the meat snack. The car's dark interior and reflections in his blue mirrored sunglasses are prominent. The lighting is bright and natural. The text 'TASTES LIKE BUTTERY, SALTY, DELICIOUS STEAK' appears in white with a red outline, revealing sequentially. His expression is one of enjoyment and conviction as he describes the flavor. The color palette is consistent with previous car scenes, featuring dark tones, light green from his shirt, and bright blue from his sunglasses.
0:32woman outdoors talking on the go
A medium close-up shot of a woman talking directly to the camera, with a bright blue sky and lush green trees forming a vibrant background. She is holding a large, dark piece of meat snack in her right hand for the first part of the clip, then puts it down to gesture as she speaks. The camera angle is slightly low, looking up at her. The lighting is natural and very bright, creating a cheerful, outdoor atmosphere. Red text overlays appear sequentially: 'ON-THE-GO', 'A BREAKFAST', 'PERSON', and 'I ALWAYS WANT PROTEIN IN THE MORNING, SO FOR ME, NOTHING REALLY SOUNDS GOOD EXCEPT FOR THESE'. The color palette is dominated by bright blues and greens, with the woman's dark top contrasting against the natural backdrop.
0:40woman holding product bags
A medium close-up shot of the woman from scene 24-29s, talking directly to the camera. She is holding two bags of 'CARNIVORE SNAX' in front of her, one in each hand, displaying them prominently. The background is a brightly lit, modern kitchen interior with white cabinets and walls. The lighting is bright and even. Red text overlays appear: 'CARNIVORE SNAX' followed by 'YOU WILL NOT BE DISAPPOINTED, I PROMISE'. Her expression is confident and reassuring. The color palette is warm and bright, with neutral tones from the kitchen and her top, contrasted by the red text and product packaging.
0:43man talking to camera forever
A close-up shot of a man talking directly to the camera from a slightly low angle. He is positioned indoors, with a blurry background of a light-colored wall and a white door frame. The lighting is soft and even. Red text overlay appears: 'I'M GONNA GET THESE FOREVER'. He expresses strong positive sentiment towards the product. The color palette is relatively neutral in the background, allowing the man's features and the red text to stand out.
0:45animated product graphic
An animated graphic displays three different 'CARNIVORE SNAX' product bags (New York Strip, Chicken Sliders, Farm Sliders Meat & Salt) rotating and falling into place against a white background with a red, splattered texture. The brand name 'CARNIVORE SNAX' is centrally located at the top in large, bold, dark lettering. Below it, a clickable red button with white text reads 'SHOP CARNIVORE SNAX'. Each product bag highlights 'ONLY 2 INGREDIENTS' and 'BEEF & SALT' or similar ingredients. The animation is dynamic and attention-grabbing. The dominant colors are white, red, and dark brown, creating a strong brand presence.
