The scene opens with a highly blurred, bright white hallway with a perspective that seems to recede into the distance. The walls are lined with indeterminate white structures, possibly shelves or cabinets, and some dark objects resembling hooks or equipment protrude from the left wall. Dominating the center of the frame, in crisp white sans-serif letters, is the word 'MCQUEEN', with the 'Q' stylized to look like an 'O' encompassing an 'M'. The camera moves forward slightly, then quickly pans to the right, revealing a glimpse of white fabric, before cutting to the next scene. The overall color palette is stark white and light gray, creating a clean, almost ethereal aesthetic. The lighting is soft and even, suggesting an indoor, controlled environment.
0:02product detail fabric This is a close-up shot focusing on an intricate detail of black pleated fabric, possibly leather or a heavy textile, lying on a white surface. A yellow fabric measuring tape is visible along the top-left edge of the frame, with black markings indicating measurements. Another white measuring tape with black numbers is visible along the bottom edge, draped over the pleated fabric. The white 'MCQUEEN' logo is superimposed in the center of the frame, maintaining brand consistency. The lighting is bright and direct, highlighting the texture and precision of the fabric and the measurement tools. The color palette is dominated by black, white, and a touch of yellow.
0:03talking head expert A medium close-up shot features a middle-aged bald man with a thick, well-groomed white beard and black-rimmed glasses, looking directly at the camera. He wears a plain white collared shirt, unbuttoned at the top, with a small black lavalier microphone clipped to it. His expression is serious yet engaging, as if he is directly addressing the viewer. The background is a minimalist, brightly lit white room with shelves filled with white boxes, suggesting an archive or studio setting. Text overlays identify him as 'Alistair O'Neill', 'Professor of Fashion', and 'Central Saint Martins', followed by subtitles of his speech: 'My name is Alistair O'Neill.' and 'I'm professor of fashion at Central Saint Martins.' The lighting is even and bright, casting soft shadows. The overall tone is authoritative and academic.
0:09expert with garment The shot widens to a medium-shot, showing Alistair O'Neill standing behind a white table, extending from his chest down to his waist. He wears white protective gloves. In front of him on the table is a red plaid jacket, folded. To his right, in the background, a mannequin displays a full red plaid suit, featuring dramatic black ruffles on the collar and shoulders. The background consists of white shelves filled with white boxes, maintaining the archive aesthetic. Alistair looks towards the garment, then gestures with his gloved hands as he speaks. Subtitles appear at the bottom: 'I'm here today at the Alexander McQueen archive.' and 'I've selected the collection 'The Widows of Culloden' from Autumn Winter 2006.' The lighting remains bright and consistent. The color palette is predominantly white, with vibrant red and black plaid providing a strong contrast.
0:14runway model tweed suit A full-body shot of a fashion model walking confidently on a wooden runway with a dark, minimalist background. She wears a striking brown tweed skirt suit featuring a large, fur-lined collar and a complex, possibly winged or antler-like, headpiece in gold and green tones. Her hair is styled in loose waves. She is wearing knee-high brown boots. The lighting is dramatic, with a spotlight on the model against the dark backdrop, highlighting the texture and form of the garment. The wooden runway planks are clearly visible. The overall mood is sophisticated and slightly avant-garde. Subtitles read: 'The collection was titled,'
0:16runway model ruffled dress A full-body shot of another fashion model walking on the wooden runway, against a stark black background. She is wearing an elaborate, textured dark brown or black dress with multiple tiers of ruffles, giving it a voluminous, almost organic appearance. A light-colored, pointed headpiece covers part of her head. The lighting is a single spotlight, casting long shadows and emphasizing the silhouette of the dress. The model walks slowly, creating a dramatic and imposing presence. Subtitles continue: 'to commemorate the final battle'
0:17runway model brown coat A full-body shot of a fashion model walking on a wooden runway against a dark background. She is wearing a sophisticated knee-length brown coat with a prominent, large collar. A large, feathery headpiece, possibly mimicking a bird in flight, is dynamically placed on her head. The model's stride is purposeful, and her body language is composed. The spotlight emphasizes her movement and the details of her outfit. Subtitles continue: 'of the Jacobite rising of 1745,'
0:19runway model brown coat legs A medium-shot focusing on the lower half of the previous fashion model, specifically her legs and the bottom of her brown coat. Her brown boots are visible as she walks along the wooden runway. The movement of the coat's hem, subtly swaying with her steps, is captured. The background remains dark. The text overlay persists. The lighting emphasizes the texture of the fabric and the motion.
0:20runway model brown coat face closeup A close-up shot of the same fashion model's face and upper torso. Her expression is somber and intense. The feathery headpiece is prominently featured, framing her face. She wears a ruffled white blouse under the brown coat. The dark background keeps the focus entirely on her face and the intricate headpiece. The soft, directional lighting highlights her features and the texture of the headpiece. Subtitles continue: 'of the Jacobite rising of 1745,'
0:22runway model plaid dress A full-body shot of a fashion model walking on a wooden runway against a dark background. She wears a red plaid, sleeveless, drop-waist dress over a long-sleeved white top, paired with knee-high brown boots and what appears to be a large brown bag carried in her left hand. Her hair is pulled back in two high ponytails. The lighting isolates her figure against the dark backdrop, emphasizing the vibrant red of her outfit. Subtitles continue: 'which was conducted in the name of'
0:23runway model plaid suit A full-body shot of a fashion model walking on a wooden runway against a dark background. She wears a striking red plaid suit, featuring a fitted jacket with a high collar and black ruffled detailing, paired with matching trousers. She carries a small black handbag. Her hair is styled in two high ponytails with a wispy element. The spotlight follows her, highlighting the sharp tailoring and bold pattern of the suit. Subtitles continue: 'Scottish independence.'
0:25runway model plaid trousers closeup A close-up shot focuses on the lower legs and trousers of the previous model, as she walks on the wooden runway. The red, black, and yellow plaid pattern of the trousers is clearly visible, showcasing the precise alignment of the pattern on the fabric. The black boots she wears are also in frame. The lighting emphasizes the texture and vibrant colors of the tartan. Subtitles persist: 'Scottish independence.'
0:26runway model plaid suit back closeup A close-up shot from behind the same model, focusing on the back of her red plaid suit jacket and trousers. The intricate tailoring and the way the plaid pattern aligns across seams are highlighted. The black ruffled details on the back of the jacket are also visible. The model walks away from the camera on the wooden runway. The lighting accentuates the contours of the garment. Subtitles persist: 'Scottish independence.'
0:27split screen expert runway A split-screen view. The top half shows Alistair O'Neill in a medium shot, standing behind the white table with the folded red plaid jacket. He is talking and gesturing with his gloved hands, looking towards the camera. The red plaid suit on the mannequin is visible in the background. The bottom half shows the fashion model in the red plaid suit walking down the wooden runway, providing a real-world context to the garment being discussed. The model walks confidently towards the camera. Subtitles read: 'This jacket is in an infantry style'. This juxtaposition highlights the expert's commentary with the actual product in motion.
0:30split screen expert runway closeup A split-screen view continues. The top half retains the medium shot of Alistair O'Neill, still talking and gesturing. The bottom half shifts to a close-up of the fashion model's upper body as she walks the runway, specifically highlighting the military-style gold buttons and black ruffled collar of the red plaid jacket. The focus is on the intricate details of the garment's design. Subtitles persist: 'This jacket is in an infantry style'. The coordinated imagery reinforces the expert's commentary on the jacket's features.
0:31garment plaid tartan closeup A tight close-up shot of the red plaid jacket, laid flat on a pristine white surface. A hand wearing a white protective glove gently touches the fabric, drawing attention to a specific area. The red, black, and yellow tartan pattern is highly visible, showcasing the intricate weave and color composition. The jacket features several gold military-style buttons, adding to its 'infantry style'. The lighting is bright and even, highlighting the fabric's texture. Subtitles read: 'made from Lee McQueen's family tartan.' This shot emphasizes the garment's material and heritage.
0:33expert explaining tartan A medium shot of Alistair O'Neill, standing behind the white table, addressing the camera. He points to the red plaid jacket laid out in front of him with his gloved hand while speaking animatedly. The red plaid suit on the mannequin is visible in the background on the right. The white shelving and boxes fill the background, creating a clean, professional environment. Subtitles read: 'So the first thing that we notice when we look at the back of the garment is that our eye is drawn'. His expression is engaging and explanatory. The consistent bright lighting ensures clear visibility of both the speaker and the garment.
0:38garment plaid tartan alignment A tight close-up shot of the red plaid jacket, laid flat on a white surface. A hand in a white protective glove points precisely to a specific intersection or alignment point within the red, black, and yellow tartan pattern. This gesture emphasizes the intricate detail and tailoring of the fabric. The buttons on the jacket are partially visible. The lighting is bright and focused, enhancing the texture and color of the tartan. Subtitles read: 'to this particular point in the tartan check.' This shot visually reinforces the speaker's explanation of pattern matching.
0:41expert explaining tailoring A medium shot of Alistair O'Neill, standing behind the white table, talking and gesturing with both gloved hands. He looks directly at the camera, explaining the tailoring of the garment. The red plaid jacket is in front of him, and the red plaid suit on the mannequin is in the background. The white shelving and boxes maintain the archive setting. Subtitles read: 'And this is because this is often where the true alignment of geometric pattern'. His body language is animated, conveying passion for the subject. The lighting is consistent and bright, ensuring clear focus.
0:46garment plaid tartan closeup static A tight close-up shot of the red plaid jacket, laid flat on a white surface. The red, black, and yellow tartan pattern is shown in detail, without a hand pointing, allowing the viewer to absorb the complexity of the geometric design. The gold buttons are visible. The bright, even lighting brings out the colors and texture of the fabric. Subtitles read: 'is placed in tailoring.' This shot functions as a visual confirmation of the tailoring principle being discussed.
0:47runway model beret plaid skirt A full-body shot of a fashion model walking on a wooden runway with a dark, minimalist background. She wears a brown leather jacket, a red plaid knee-length skirt, a white shirt with a black tie, and a matching red-orange beret. She walks with a confident, slightly angular gait, her head turned slightly to the side. The spotlight illuminates her as she moves, emphasizing the rich textures and colors of her outfit. Subtitles read: 'but I think 'The Widows of Culloden''. The mood is chic and assertive.
0:49runway model plaid skirt legs closeup A medium-shot focusing on the lower half of the previous fashion model, specifically her legs and the bottom of her red plaid skirt, as she walks on the wooden runway. Her black boots are clearly visible, and the movement of the skirt's hem reveals the full plaid pattern. The dark background ensures all attention is on the garment. Subtitles continue: 'represents the summation'. The lighting accentuates the fabric's movement.
0:50runway model beret plaid face closeup A close-up shot of the same fashion model's face and upper torso. Her expression is serious and direct, with a slight furrow in her brow. The red-orange beret is tilted stylishly, and the brown leather jacket and white shirt with black tie are visible. The dark background enhances her features and the outfit details. Subtitles continue: 'of his use of the tartan'. The lighting creates a focused, intense portrait. The overall mood is one of quiet determination.
0:52expert explaining tartan use A medium shot of Alistair O'Neill, standing behind the white table, talking and gesturing with both gloved hands. He looks directly at the camera, explaining the significance of tartan use. The red plaid jacket is in front of him, and the red plaid suit on the mannequin is in the background. The white shelving and boxes maintain the archive setting. Subtitles read: 'and his dexterity in tailoring it.' His body language is confident and clear. The lighting is consistent and bright.
0:55runway model plaid trousers black coat A full-body shot of a fashion model walking on a wooden runway against a dark background. She wears a black asymmetrical coat, red plaid trousers, and black high-heeled boots. She carries a small black structured handbag. Her hair is long and loosely styled. The spotlight follows her as she walks confidently towards the camera, highlighting the juxtaposition of the severe black coat with the vibrant plaid trousers. Subtitles read: 'in tailoring it.' The overall impression is modern and edgy.
0:57lifestyle model plaid dress closeup A medium close-up shot of a dark-skinned female model, looking directly into the camera with a confident and serious expression. She wears a sleeveless red plaid dress with raw, frayed edges, a black crossbody bag with a white 'MCQUEEN' logo, and a pair of distinctive silver earrings. A glowing purple light stick is held in her right hand. The background is a textured, dark brick wall. The lighting is low-key but precise, highlighting her features and the red of the dress. Subtitles read: 'McQueen tartan has once again'. This shot conveys a modern, edgy lifestyle context for the brand.
0:59lifestyle model plaid dress walking A wide shot of the same dark-skinned female model walking on a dimly lit urban sidewalk, next to a textured dark brick wall. She wears the sleeveless red plaid dress with frayed edges, black boots, and the black crossbody bag with the 'MCQUEEN' logo. She walks with a purposeful stride, moving from right to left across the frame. A dark, possibly trash receptacle, is visible in the background. The lighting is atmospheric, suggesting dusk or night, with some artificial light illuminating the sidewalk. Subtitles read: 'reemerged as a key fabric'. This scene places the fashion in a real-world, albeit stylized, environment.
1:01lifestyle model plaid dress dressing A medium shot of a dark-skinned female model with long, curly dark hair and black sunglasses, sitting on a wooden stool in what appears to be a backstage or dressing room area. She wears a red plaid dress, black patterned fishnet stockings, and is in the process of putting on a black boot, leaning down. The background is a warm-toned wooden wall, with some soft light entering from the right, creating a play of light and shadow. The overall mood is intimate and stylish. Subtitles read: 'for the brand. And since his arrival,'
1:03lifestyle model plaid dress face A medium shot of the same dark-skinned female model with long, curly dark hair and black sunglasses. She stands against a blurred, warm-toned background, looking forward with a serious and slightly intense expression. She wears the red plaid dress. The lighting is soft and natural, emphasizing her features and the texture of her hair. Subtitles read: 'Seán McGirr has used it'. The scene has a confident, editorial feel.
1:04lifestyle model plaid dress group closeup A fast-paced, shaky close-up shot of a dark-skinned female model in a red plaid dress, seen from the chest up. Another model's arm is around her shoulder, partially obscured. The background is dark and blurred, suggesting movement within a crowd or backstage area. The camera moves erratically, giving a dynamic, almost paparazzi-like feel. Subtitles read: 'a number of occasions.' The lighting is dramatic and moody. This shot creates a sense of frenetic energy.
1:05lifestyle models group A medium shot capturing a group of models in a dark, atmospheric setting, possibly backstage or at an event, with deep red curtains in the background. The primary focus is on a dark-skinned female model in a red plaid dress with a black crossbody bag, and another female model with light skin in a black strapless dress wearing a sparkling, fringed headpiece. The models are close together, creating a sense of intimacy and exclusivity. The lighting is subdued and dramatic, with warm tones from the red curtains. Subtitles persist: 'a number of occasions.' The scene suggests a high-fashion, social gathering.
1:07lifestyle model plaid dress sunglasses closeup A tight close-up of the dark-skinned female model from previous scenes, now wearing black sunglasses. She is dressed in the red plaid top. She looks directly at the camera with a confident, almost aloof expression. The background is dark and out of focus, keeping the attention on her face and the distinctive tartan pattern. The lighting is subtle but focused on her features. Subtitles persist: 'a number of occasions.' This shot emphasizes attitude and brand association.
1:08expert with tweed garment A medium shot of Alistair O'Neill, standing behind the white table, looking down at a light brown tweed jacket that is laid out in front of him. He is talking and gestures with his gloved hands towards the garment. The red plaid suit on the mannequin is visible in the background, contrasting with the tweed piece. The white shelves and boxes maintain the archive setting. Subtitles read: 'So there are two features,'. His expression is focused on the garment. The bright, even lighting ensures clarity.
1:11product tweed suit full front A full-body studio shot of a light brown tweed jacket and matching knee-length skirt displayed on a white mannequin, against a pristine white background. The jacket features an oversized, rounded shawl collar that wraps around the neck, and a ruffled scarf-like detail with a black-and-white abstract pattern at the neckline. The skirt is tailored to match the jacket's fabric. The lighting is uniform and bright, emphasizing the texture of the tweed and the garment's structure. Subtitles read: 'to this jacket which make it really remarkable.' and 'Firstly, this really, really'. The focus is on showcasing the garment's unique design features.
1:15expert demonstrates tweed jacket A medium shot of Alistair O'Neill, standing behind the white table. He is carefully picking up and examining the light brown tweed jacket, demonstrating its features to the camera. He wears white gloves. The red plaid suit on the mannequin is visible in the background, adding context. The white shelves and boxes maintain the clean, archive backdrop. Subtitles read: 'large shawl collar'. His expression is focused on the garment, guiding the viewer's attention. The bright, consistent lighting highlights the details of the tweed jacket.
1:18runway model tweed suit side A full-body shot of a fashion model walking on a wooden runway with a dark, minimalist background. She wears the light brown tweed jacket and matching skirt, along with a light-colored headpiece. The camera captures her from a side angle, walking away from the viewer, allowing the full silhouette of the large shawl collar and the jacket's back design to be appreciated. The spotlight follows her movement, highlighting the garment's structure. Subtitles read: 'This means that when it's worn, it envelops the neck.' The scene emphasizes the garment's fit and how it interacts with the body.
1:20expert explaining jacket features A medium shot of Alistair O'Neill, standing behind the white table, addressing the camera. He looks directly at the camera, talking and gesturing with both gloved hands, explaining further features of the tweed jacket. The light brown tweed jacket is laid out in front of him. The red plaid suit on the mannequin is visible in the background, adding visual context. The white shelving and boxes maintain the clean, professional environment. Subtitles read: 'And the other feature that's really interesting'. His expression is engaging and explanatory. The consistent bright lighting ensures clear visibility.
1:23product tweed suit side peplum A side view studio shot of the light brown tweed jacket and matching knee-length skirt displayed on a white mannequin, against a pristine white background. This angle specifically highlights the 'peplum skirt' detail, where the jacket's lower half flares out over the skirt, creating a distinct silhouette. The large shawl collar is also visible from the side. The lighting is even and bright, accentuating the garment's texture and tailored form. Subtitles read: 'about this garment is the peplum skirt that the jacket has. Which is really,'. This shot provides a detailed look at a key design element.
1:28end card logo garment bag A close-up shot of a white garment bag, held up and slightly moved. The 'ALEXANDER MCQUEEN' logo is clearly visible in a dark grey serif font on the left side of the bag. A rectangular transparent window on the right side of the bag reveals a blurred glimpse of a garment inside. The background is an indistinct, bright white, focusing all attention on the branded garment bag. Subtitles read: 'fantastic tailoring.'. The lighting is bright and clean, emphasizing the brand's presentation and quality. This serves as a clear brand sign-off.
