0:00hand opening product box
An overhead shot frames a light brown wooden tabletop and a textured, off-white brick wall in the background. A dark-skinned hand enters the frame from the bottom left, briefly resting on the table before retracting slightly. Immediately, another dark-skinned hand enters from the right, holding a small, pristine white cardboard box with brown and rose-gold accents. Both hands work together to carefully unfold and open the box, revealing its clean white interior. The scene is brightly lit by natural light, creating soft shadows. The overall mood is clean and anticipatory. A white serif font text overlay, "Pick a scent", is prominently displayed in the upper center of the frame.
0:02hand setting diffuser
Maintaining the overhead perspective, this scene features a light brown wooden tabletop and the same textured, off-white brick wall background. A dark-skinned hand enters from the bottom left, placing a light beige, rectangular product box onto the table. The hand then picks up a bundle of slender, light-colored wooden diffuser reeds. Simultaneously, another dark-skinned hand enters from the bottom right, holding a small, translucent frosted glass bottle, which it carefully positions on the table. The first hand then meticulously inserts the wooden reeds into the bottle, which contains a clear liquid, indicating the setup of a reed diffuser. The natural lighting remains consistent, casting soft, diffused light across the scene. A white serif font text overlay, "Set a mood", is displayed in the upper center of the frame.
0:04product display changing
This static medium shot captures a collection of home fragrance products arranged on a light brown wooden tabletop. The background is an off-white brick wall, partially illuminated by natural light entering from the left, creating a diagonal shadow pattern across both the wall and the table. The products in the foreground undergo three distinct transitions: Initially (4700-5700ms), a large white ceramic bowl candle with brown wax is centered, flanked by two 'CitrusPine' branded white cardboard boxes with brown leaf illustrations. This transitions (5700-6700ms) to a similar candle with rose-gold wax, accompanied by 'Rosewater' branded boxes featuring rose-gold floral patterns. Finally (6700-7999ms), the display becomes more minimalist, showcasing a frosted glass diffuser bottle with natural reeds on the left, a large white ceramic bowl candle with light green wax in the center, and a smaller white ceramic jar candle on the right. Throughout these changes, the text overlay "Change the whole room" in white serif font remains in the upper center of the frame, emphasizing the transformative power of the products. The scene uses stop-motion like animation for product changes.
0:08lit candles and brand logo
This scene is a static medium shot, identical in framing and background to the final setup of the previous scene. The minimalist arrangement of home fragrance products rests on a light brown wooden table, with the textured, off-white brick wall forming the background. Natural light from the left creates a distinct diagonal shadow. The large three-wick candle in the center and the smaller single-wick candle on the right are both lit, their small, warm orange flames flickering gently. These flames cast a soft, ambient glow, enhancing the overall warmth and coziness of the scene. The primary colors are the natural wood tones, the crisp whites of the ceramic containers, the soft green of the candle wax, and the amber glow of the candlelight. A prominent white sans-serif text overlay, "west elm", appears in the upper center of the frame, signifying the brand. The scene ends on a tranquil and inviting note, highlighting the products' ability to create a calming atmosphere.
