0:00product in fridge A static, close-up shot of a Hellmann's Real Mayonnaise jar positioned vertically inside a dimly lit refrigerator. The jar, made of light beige plastic with a dark blue screw-top lid, is prominently centered in the frame. Its label, featuring the 'HELLMANN'S EST. 1913' logo, a white ribbon graphic, 'REAL MAYONNAISE', and 'Made with cage free eggs' alongside two small egg illustrations, is clearly visible. To the right of the jar, blurred green leafy vegetables, possibly lettuce, add a subtle hint of freshness. The lighting is cool and subdued, typical of a fridge interior, casting soft, diffuse shadows. The background is a muted, metallic grey, consistent with appliance shelving. The overall color palette leans towards cool blues, whites, and light yellows, evoking a sense of freshness and utility.
0:01product on counter A static, close-up shot presenting the Hellmann's Real Mayonnaise jar, now brightly illuminated and situated on a warm, light-colored wooden surface, likely a kitchen counter. The camera is positioned slightly below the jar, looking up, which gives the product a sense of importance and presence. The dark blue lid and the detailed, multi-colored label (beige, blue, and yellow) are sharply in focus. The background is softly blurred, showing indistinct warm brown and beige tones of a kitchen setting, creating a gentle depth of field. The lighting is bright, even, and natural, highlighting the jar's clean surface and the vibrant colors of its branding. The overall mood is fresh, inviting, and ready for use.
An extreme close-up shot focused on the top of the Hellmann's mayonnaise jar as a person's hands begin to unscrew the dark blue lid. The frame is tightly composed, showing the ridged blue lid and the fingers of an individual (likely an adult) engaged in a twisting motion. The fingers, with clean, short nails, are gripping the lid, and the top surface of the creamy white mayonnaise is just becoming visible as the lid starts to separate from the jar. The lighting is bright and soft, accentuating the texture of the plastic lid and the subtle details of the skin. The background is completely out of focus, drawing all attention to the action of opening the jar. The color palette is dominated by the blue of the lid and natural skin tones.
An extreme close-up shot from a top-down perspective, looking directly into the open jar of Hellmann's mayonnaise. A shiny silver spoon is slowly and smoothly inserted into the thick, creamy white mayonnaise, creating a gentle indentation on its pristine surface. The bowl of the spoon enters the frame from the upper left, held by an unseen hand. The mayonnaise fills most of the frame, showcasing its rich, dense, and slightly glistening texture. Small air bubbles are visible on the surface, adding to its natural appeal. The lighting is soft and even, highlighting the product's luxurious consistency. The background is a blurred, indistinct area, ensuring the mayonnaise is the sole focus. The word 'Every' appears as a white text overlay in the lower left of the frame, followed by 'Dollop'.
A static, extreme close-up shot featuring a silver spoon generously laden with a dollop of thick, white Hellmann's mayonnaise. The mayonnaise forms a beautifully rounded, peaked mound on the spoon, showcasing its firm yet creamy consistency. The surface of the mayonnaise is smooth with a subtle sheen, reflecting the soft, warm light. The spoon is held stationary, angled slightly upwards, making the mayonnaise appear opulent. The background is a warm, unfocused blur of browns and oranges, suggesting a cozy kitchen or dining setting, creating a shallow depth of field. White text overlays, 'Every DOLLOP is so', appear in the lower left, emphasizing the quality. The overall impression is one of indulgent richness and quality, ready to be enjoyed.
0:05spreading mayo on bread A static, medium close-up shot capturing the action of spreading Hellmann's mayonnaise onto a slice of whole-grain bread. A silver spoon, guided by an unseen hand entering from the top, glides smoothly across the bread, depositing a thick, even layer of creamy white mayonnaise. The bread features a rustic texture with visible grains and seeds, providing a wholesome foundation. The background is a soft, warm blur, typical of a domestic kitchen setting. The lighting is bright and natural, beautifully illuminating the spreadable consistency of the mayonnaise and the textures of the bread. The white text 'RICH & CREAMY' is overlaid in the lower left, reinforcing the product's attributes. The scene emphasizes the ease of use and the desirable texture of the mayonnaise.
An extreme close-up shot of a vibrant, ripe red tomato being sliced with precision by a sharp kitchen knife. The tomato is already partially cut, revealing its moist, ruby-red interior, numerous small white seeds, and segmented structure. A hand, holding a slender silver knife, carefully completes a thin, round slice, which separates cleanly from the main body. Small droplets of water are visible on the tomato's skin, indicating its freshness. The lighting is bright and clear, enhancing the natural colors and intricate textures of the fruit. The background is softly blurred into warm, indistinct tones, ensuring the focus remains entirely on the detailed action of slicing. The dominant color is the rich red of the tomato, contrasted with the metallic gleam of the knife.
0:07sandwich assembly base A static, medium close-up shot capturing the initial layers of a sandwich being built. A slice of whole-grain bread, already generously spread with creamy white mayonnaise, serves as the base. On top of the mayonnaise, vibrant green, crisp lettuce leaves are neatly arranged, followed by several thin, bright red slices of tomato. The distinct layers are clearly visible and appealingly composed. The background is a soft, warm, out-of-focus blur of what appears to be a light-colored kitchen counter. The lighting is even and natural, making all the fresh ingredients look highly appetizing and emphasizing their individual textures and colors. The scene highlights the simple, wholesome beauty of fresh ingredients coming together.
0:09sandwich assembly top A static, medium close-up shot showing the completion of the sandwich assembly. The base, already featuring bread, mayonnaise, lettuce, and tomato, now has additional layers of thin, light pink deli meat (such as turkey or ham) and slices of bright yellow cheese. A person's hand enters the frame from the top, carefully placing the final slice of whole-grain bread, also spread with mayonnaise, onto the stacked ingredients. The layers are clearly defined, creating a robust and appealing sandwich. The background remains a soft, warm blur, indicating a kitchen or dining setting. The lighting is bright and natural, making the ingredients look fresh and the sandwich inviting. The white text 'DELICIOUS' is overlaid in the lower left, emphasizing the taste appeal.
0:10finished sandwich close up A static, extreme close-up shot of the fully assembled sandwich, viewed from a low angle, dramatically emphasizing its impressive height and the abundance of its layers. The top and bottom slices of whole-grain bread, with their visible grains and seeds, frame generous fillings. Between them, thick, creamy white mayonnaise, crisp green lettuce, vibrant red tomato slices, light pink deli meat, and rich yellow cheese are all clearly discernible. The mayonnaise is generously applied, with some visibly oozing at the edges, highlighting its richness. The lighting is bright and warm, making the sandwich appear incredibly appetizing. The background is a soft, indistinct blur, ensuring full focus on the food. The sound of a satisfied 'Mmmmmmm' is heard, and the text 'Mmmmmm' is overlaid in the lower left, reinforcing the sensory pleasure.
0:12product hero shot with text A static, medium close-up shot of the Hellmann's Real Mayonnaise jar, positioned centrally on a light wooden surface. The background is a brightly lit, softly blurred kitchen environment, suggesting a clean and inviting home setting. The jar, identical in appearance to earlier scenes, displays its dark blue lid and its signature beige, blue, and yellow label featuring 'HELLMANN'S' and 'REAL MAYONNAISE'. Overlaid on the top half of the screen is a decorative dark blue textured graphic element, resembling a torn corrugated surface. White text appears prominently on this blue graphic: 'Irresistibly RICH' followed by '& CREAMY' on a second line, serving as a tagline. Two blue ribbon-like graphic elements extend from the bottom of the jar towards the lower corners of the frame. The lighting is bright and even, giving the product a polished and appealing look. This serves as the end card, summarizing the product's key benefits.
