0:00man holding sweater initial text
The scene opens with a medium full shot of a young adult male standing centered in the frame, holding a dark grey ribbed polo sweater on a thin metal hanger directly in front of him. He maintains a neutral yet engaging facial expression, looking straight at the camera. The background features a warm, honey-toned wood-paneled wall with subtle vertical grooves, suggesting a cozy, minimalist interior. The floor is covered with a light beige, textured carpet. To the left, a dark red ceramic vase with dried branches adds a touch of natural texture, while a white-framed picture rests on the floor nearby. To the right, a small black cylindrical stool with a minimalist light blue mushroom-shaped lamp provides additional decor. The lighting is soft and even, suggesting an indoor setting with diffused light from the front-right, creating gentle shadows that add depth to the wooden wall. The overall color palette is warm and earthy, dominated by the rich browns of the wood, contrasted with the cool blue of the jeans and the dark grey of the sweater. A white text overlay "POV: you want to look put together" is prominently displayed over the sweater.
0:01man lowering sweater with text
This shot continues the previous scene, maintaining the same medium full shot and centered framing of the young adult male. The background, including the warm wood-paneled wall, beige carpet, and minimalist decor, remains consistent. The soft, even lighting continues to illuminate the space, highlighting the man and the clothing. In this segment, the man actively lowers the dark grey ribbed polo sweater from the thin metal hanger, shifting his gaze downwards towards the garment. His hands are engaged in handling the sweater, preparing to put it on. The color palette is consistent with the previous scene, focusing on warm browns, blues, and greys. A white text overlay "but you refuse to pay designer markup for basics." appears and remains on screen, positioned across the man's mid-section.
0:03man putting on sweater with text
The scene continues with the man actively dressing, maintaining the same medium full shot and overall environment. The warm wood-paneled wall, beige carpet, and sparse decor are still visible in the background, bathed in soft, even lighting. The man is in the process of pulling the dark grey ribbed polo sweater over his head and down onto his torso. His movements are fluid and purposeful, demonstrating the ease of putting on the garment. The white t-shirt he was previously wearing is momentarily visible underneath the sweater as he pulls it down. The camera remains static, capturing the full action. The color palette continues to be dominated by warm browns, the dark grey of the sweater, and the blue of his jeans. Multiple white text overlays appear sequentially: "This is my cheat code," followed by "It's a rib knit polo that instantly upgrades jeans," layered over his midsection, emphasizing the product's benefits.
0:06man adjusting sweater text organic cotton
The scene continues with the man, now having successfully put on the dark grey ribbed polo sweater, adjusting its fit. The shot remains a medium full shot, framed centrally, with the familiar warm wood-paneled background and minimalist room decor. The soft, even lighting highlights the texture of the sweater. The man's hands are actively pulling down the bottom hem of the sweater, ensuring it sits comfortably and neatly over his jeans. His gaze is focused downwards on his clothing. The sweater features a collared neck and three buttons at the placket. The light grey t-shirt collar is just visible beneath the polo. The color scheme remains consistent with the warm wood, dark grey sweater, and blue jeans. A white text overlay "Organic cotton" appears near his waist, emphasizing a key feature of the garment.
0:07man crossed arms sweater detail text
The camera transitions to a slightly tighter medium shot, focusing on the man's torso and upper legs, allowing for more detail of the sweater and jeans. The warm wood-paneled wall forms the background, maintaining the cozy, minimalist aesthetic. The soft, even lighting emphasizes the ribbed texture of the dark grey polo sweater. The man stands with his arms crossed over his chest, his hands resting on his biceps. He looks down and slightly to his right, giving the impression he is inspecting or appreciating the fabric. His stance is relaxed but confident. The dark grey ribbed polo, with its distinct collar and three-button placket, is clearly visible over the light grey t-shirt. The blue of his loose jeans is also prominent. A white text overlay "and the texture is amazing" appears over his arms, highlighting the quality of the garment.
0:09sweater hanger zoom buttons text
This scene presents a close-up shot of the dark grey ribbed polo sweater hanging on a plain silver wire hanger, positioned against the warm wood-paneled wall. The lighting is soft and even, highlighting the pronounced vertical ribbed texture of the knit fabric and the subtle sheen of the horn buttons. The sweater is neatly arranged, showcasing its collar, button placket, and long sleeves. Initially, the camera captures the entire sweater, then performs a subtle, slow push-in, zooming in specifically on the three dark horn buttons that adorn the placket, emphasizing their detail and quality. A small white label with 'Quince' and 'M' (for medium size) is visible on the inner collar. The background is consistently the warm brown wood. A white text overlay "And then you notice the horn buttons, which is why it looks so premium" is displayed, drawing attention to these specific features.
0:12man full outfit price comparison
The scene returns to a medium full shot of the young adult male, now fully dressed in the dark grey ribbed polo sweater, standing confidently in the same room. The warm wood-paneled wall, beige carpet, and minimalist decor create a consistent backdrop, illuminated by soft, even lighting. He stands with his arms crossed, his head turned slightly to the left, and a serious, focused expression as he looks off-camera into the distance. He is wearing the dark grey polo over a white t-shirt, blue loose-fitting jeans, a black belt, and black dress shoes. An orange rectangular overlay box with white text appears over his mid-section, displaying a price comparison: "$128.00 $60.00 vs. traditional retail." This visual element clearly communicates the value proposition of the product.
0:14man adjusting jeans price details
The shot shifts slightly to a medium view, focusing more on the man's torso and legs, while retaining the same background of the warm wood-paneled wall and beige carpet. The soft, even lighting continues to create a pleasant atmosphere. In this segment, the man is seen casually adjusting his loose blue jeans with his hands, which are casually tucked into his pockets, as he looks downwards. This action suggests a comfortable and relaxed fit. He then settles his hands back into his pockets. The dark grey ribbed polo sweater, white t-shirt, black belt, and black dress shoes complete his ensemble. The orange price comparison overlay, "$128.00 $60.00 vs. traditional retail," remains on screen, and is then joined by additional white text below it: "which is about 53% less than that $128 traditional retail price."
0:17man final pose call to action
The scene reverts to a medium full shot of the man, centered in the frame, maintaining the consistent warm wood-paneled wall, beige carpet, and minimalist decor as his background. The soft, even lighting continues to illuminate him. He initially looks directly at the camera with a confident and slightly inviting smile. He then crosses his arms over his chest, adopting a relaxed yet authoritative pose, emphasizing the completed outfit. He continues to hold a direct gaze with the viewer. He is wearing the dark grey ribbed polo sweater, a visible white t-shirt collar, loose blue jeans, a black belt, and black dress shoes. A white text overlay appears at the bottom of the screen: "So if you're building that low key luxury uniform, go get it right now," serving as a clear call to action.
0:20shop now screen
A completely blank white screen fills the frame. Centered on this pristine white background, the phrase "SHOP NOW" appears in a clean, sans-serif black typeface. The scene is stark and minimalistic, devoid of any other visual elements, focusing solely on the call to action. The lighting is bright and flat, characteristic of a digital text overlay.
0:21quince logo screen
A pristine white screen fills the entire frame. Centered on this minimalist background, the word "Quince" is displayed in an elegant, black serif typeface. Similar to the previous scene, there are no other visual elements, keeping the focus entirely on the brand name. The lighting is flat and bright, consistent with a digital graphic or end screen. This serves as a clear brand identification and outro.
