0:00founder introduces products The scene opens with a medium shot of a woman, Gwyneth Paltrow, speaking directly to the camera with a confident and engaging expression. She is positioned slightly off-center to the left, holding two 'Goop Beauty' branded skincare products, one in each hand, at eye level. The product in her left hand is a frosted glass jar with a white lid, labeled 'goop beauty Microderm Instant Glow Exfoliator'. The product in her right hand is a small, frosted dropper bottle, also labeled 'goop beauty Exosome Hydration Therapy Serum'. Her blonde hair is styled loosely around her shoulders. She wears a dark blue t-shirt with a white circular logo. The background is a clean, bright white wall with subtle architectural details, suggesting a modern bathroom or vanity area. Soft, even lighting illuminates her face and the products. On-screen text, "they're the ultimate combo for glowing healthy skin. this microderm instant glow exfoliator is an incredible product." appears at the bottom.
0:06close up exfoliator texture A tight close-up shot focuses on a woman's hands as she opens the 'goop beauty Microderm Instant Glow Exfoliator' jar. Her fingers gently scoop a generous amount of the thick, creamy, off-white product from the jar, demonstrating its texture. The product clings to her fingers in soft peaks. Her fingernails are neatly manicured with a light, natural polish. In the blurred background, a prominent gold-colored chain necklace is visible, adding a touch of elegance. The lighting is soft and natural, highlighting the product's consistency. The on-screen text, "instantly polish away dullness for smooth, vibrant skin." is presented in a clean, sans-serif font.
0:10applying exfoliator to hand This extreme close-up shot focuses on a woman's hand, positioned against a bright, softly blurred background that suggests a bathroom sink area. Her fingers gently apply a stripe of the 'goop beauty Microderm Instant Glow Exfoliator' onto the back of her other hand. The product is a thick, off-white paste, showing fine granular particles, indicating its exfoliating nature. The light is diffused, creating soft shadows and emphasizing the product's texture and the skin's surface. On-screen text, "it's meant to mimic a facial that you would get at a beautiful salon, but you can do it at home in 2 minutes" accompanies the visual.
0:14rubbing exfoliator on hand An extreme close-up shot of a woman's hands, with the background remaining soft and out of focus, suggesting a clean, light environment. Her fingers are actively rubbing the 'goop beauty Microderm Instant Glow Exfoliator' into the skin on the back of her other hand. The product, a creamy, off-white texture with visible exfoliating particles, is spread across a larger area of skin, showing the gentle friction of application. The lighting is bright and even, highlighting the skin's texture and the product's consistency. The on-screen text, "and have the most amazing results." is displayed.
0:18founder explaining exfoliator Gwyneth Paltrow returns in a medium shot, speaking directly to the camera with a serious yet informative expression. She is centered in the frame, wearing the same dark blue t-shirt. She gestures naturally with her hands as she explains the product's benefits. The background is the same bright white wall, providing a clean and uncluttered setting. The lighting is soft and even, highlighting her facial features. On-screen text, "it really preps the skin to absorb everything that comes after." reinforces her message.
0:21founder introducing serum Gwyneth Paltrow is seen in a medium shot, speaking directly to the camera. She holds the 'goop beauty Exosome Hydration Therapy Serum' dropper bottle in her right hand, holding it up slightly to showcase it. Her expression is focused and informative as she highlights the product's key ingredient. The background is the familiar bright white wall. The lighting remains consistent, offering a clear view of her and the product. On-screen text, "this has 3 million exosomes in every bottle" appears, emphasizing the product's potent formulation.
0:25close up serum dropper An extreme close-up shot focuses on the 'goop beauty Exosome Hydration Therapy Serum' bottle, held by a woman's hand. The dropper is shown releasing clear liquid serum back into the bottle, illustrating its consistency. The background is a soft, light grey, indicating a clean, clinical setting. The lighting is bright and direct, making the clear serum and the frosted glass bottle stand out. On-screen text: "delivers deep, lasting hydration to strengthen barrier function and build resiliency. and it's like the ultimate hit of hydration." appears, highlighting the product's benefits.
0:30founder applying serum to hand A close-up shot captures Gwyneth Paltrow's face and hands as she carefully dispenses a drop of the 'goop beauty Exosome Hydration Therapy Serum' from the dropper into her open palm. Her expression is focused, her eyes looking down at her hands. Her long blonde hair frames her face. The background is softly blurred, keeping attention on the product application. The lighting is natural and soft. On-screen text, "this is incredible for the skin barrier." is present, reinforcing the product's function.
0:31founder explaining serum Returning to a medium shot, Gwyneth Paltrow speaks directly to the camera with a clear and confident demeanor. She holds the 'goop beauty Exosome Hydration Therapy Serum' bottle in her right hand, gesturing slightly with it as she elaborates on its benefits. The background is the consistent bright white wall, maintaining a clean aesthetic. The lighting is soft and even. On-screen text, "it helps protect and hydrate and repair." summarizes the serum's restorative properties.
0:35product display and text The scene transitions to a clean, static shot of both 'goop beauty' products, the Microderm Instant Glow Exfoliator jar and the Exosome Hydration Therapy Serum bottle, positioned side-by-side against a soft, light grey background. Both products are well-lit, highlighting their frosted glass and clean white packaging. Text overlays introduce the 'the barrier boost kit' and describe its purpose: "this simple two-step routine is designed to polish away dull, dead skin cells and hydrate deeply, strengthening the skin's barrier function.". The composition is minimalist and product-focused.
0:42customer explains exfoliator benefits A medium shot features a different woman speaking directly to the camera in a bright, modern bathroom. She is positioned slightly to the right, holding the 'goop beauty Microderm Instant Glow Exfoliator' jar in her left hand and gesturing with her right. Her long, wavy blonde hair falls over her shoulders. She wears a cream-colored chunky knit sweater and blue jeans. The background includes a large window with a clear blue sky outside, providing abundant natural light, and a white tiled wall with a small black towel rack holding white towels. On-screen text highlights her explanation: "and what I love about this is it's both a chemical exfoliator and a physical one. so it can work, as you know, a scrub, but also a mask. This is a great thing to put on right before a party if you're just looking for like an instant glow,".
0:54customer applies exfoliator to face A medium close-up shot focuses on the woman from the previous scene as she applies the 'goop beauty Microderm Instant Glow Exfoliator' to her face. She uses her fingers to gently spread the creamy, off-white product across her cheek and forehead. Her expression is focused and relaxed. The bathroom setting with the large window and blue sky remains in the background, providing bright, natural light. The on-screen text, "you put it all over your face and just leave it on for like three minutes." instructs the viewer on usage.
0:57customer explaining mask application The shot is a medium close-up of the woman, continuing her demonstration. She speaks to the camera while spreading the 'goop beauty Microderm Instant Glow Exfoliator' across more of her face, visibly covering her cheeks and forehead. Her expression is engaging, and she gestures slightly with her hands as she speaks. The background maintains the bright bathroom setting with the window and blue sky, providing ample natural light. On-screen text, "and just leave it on for like three minutes. After you leave it on for three minutes," indicates the next steps for product use.
1:02customer prepares to rinse A close-up shot focuses on the back of the woman's head as she bends forward over a sink, preparing to rinse the product from her face. Her long, blonde hair falls forward, revealing a simple claw clip holding a section of her hair. The bright light from the window is visible in the upper background, illuminating her hair. The movement suggests the natural next step in her skincare routine. On-screen text, "you can just rinse it off" guides the viewer.
1:04customer introduces serum The woman stands upright again in a medium shot, facing the camera and holding the 'goop beauty Exosome Hydration Therapy Serum' bottle. She is actively twisting the cap, preparing to use the product. Her long, wavy blonde hair is styled casually. She wears the same cream-colored sweater and blue jeans. The bright, naturally lit bathroom with the large window is her background. Her expression is friendly and engaging as she explains the serum. On-screen text, "and then the next step is this exosome hydration serum. And it's kind of like one of the most cutting edge ingredients out there right now." accompanies her explanation.
1:10close up serum texture clean An extreme close-up shot focuses on a small puddle of the clear 'goop beauty Exosome Hydration Therapy Serum' spread on a clean, white surface. A sleek, silver spatula-like tool glides across the serum, demonstrating its smooth, viscous consistency and transparent appearance. The background is an immaculate white. The lighting is bright and even, emphasizing the serum's pure texture. On-screen text, "cutting edge ingredients out there right now. But what's great about our formula is that it's also clean." is displayed, emphasizing the product's advanced and safe formulation.
1:14customer applies serum to face The woman from the previous scenes is again in a medium shot, facing the camera. She applies the 'goop beauty Exosome Hydration Therapy Serum' to her face, gently massaging it into her skin with her fingertips. Her expression is focused and serene. She wears the cream-colored chunky knit sweater. The bright bathroom with the large window and blue sky outside provides a luminous, natural light source. On-screen text, "it's also clean. So there's no parabens, no toxins of any kind." reinforces the product's purity and safety.
1:20final product display with cta The scene displays a static, wide shot of both 'goop beauty' products, the Microderm Instant Glow Exfoliator jar and the Exosome Hydration Therapy Serum bottle, symmetrically placed side-by-side on a plain, light grey background. This minimalist presentation highlights the products themselves. Large, clear text at the top reads "barrier boost kit." Below the products, a detailed description, "this simple two-step routine is designed to polish away dull, dead skin cells and hydrate deeply, strengthening the skin's barrier function.", reinforces the product's value proposition. At the very bottom, a prominent call-to-action button, "shop now", encourages immediate purchase. The lighting is bright and even, ensuring clear visibility of all elements.
