0:00man with phone medium shot
A medium shot of a male model, positioned centrally, looking down at a smartphone he holds in both hands. The background is a plain, dark navy blue wall, providing a stark contrast to his skin tone and clothing. The lighting is even, suggesting soft daylight or studio lighting, with minimal shadows. His posture is relaxed, with a slight bend in his elbows. White text, "FARFETCH," is prominently displayed in the center of the frame, overlaying his torso. The overall mood is calm and focused on the interaction with the phone, showcasing a fashion item in a minimalist setting.
0:01phone app close up
A close-up shot of a light-skinned hand holding a silver smartphone, displaying the Farfetch app interface. The phone is angled slightly downwards and to the left, capturing the screen in detail. The background is a blurred dark blue, similar to the previous scene, suggesting the same minimalist environment. The app screen shows an image of a person wearing a black leather jacket and dark pants, matching the style of clothing seen in the first segment. Below the image, product details and a prominent "Add to Bag" button are visible, indicating an e-commerce interface. White text, "FARFETCH," is still overlaid on the screen. The lighting highlights the phone screen and the intricate details of the hand.
0:02woman skirt detail medium shot
A medium shot, framed from the waist down to the mid-thigh, focusing on a woman's chic grey outfit. The background is a soft, light grey wall with subtle texture, providing a clean, minimalist backdrop that allows the clothing to stand out. The lighting is soft and even, accentuating the fabric textures and intricate details of the lace without casting harsh shadows. The dominant colors are various sophisticated shades of grey for the clothing and a contrasting white for the lace detail. White text "seen it?" is overlaid centrally on the image. The scene emphasizes the unique design and craftsmanship of the fashion item.
0:03man turtleneck medium shot
A medium shot of a young adult male standing confidently against a dark, metallic fence or gate with vertical bars, suggesting an urban outdoor setting. The background beyond the fence is softly blurred, showing hints of an urban environment with some green elements at the top, possibly trees or foliage. The lighting is natural daylight, casting soft, diffused shadows that highlight the rich texture of his knitwear. White text, "love it?", is centrally overlaid. The dominant color palette is monochrome grey with dark accents from the background, creating a sophisticated yet casual feel.
0:04shoes overhead shot
An overhead shot of a pair of deep burgundy, glossy, pointed-toe mule heels resting symmetrically on a light grey concrete surface. The concrete features a distinctive grid pattern of square glass blocks or inserts, creating visual interest and texture on the ground. The lighting is bright and even, casting minimal shadows and emphasizing the luxurious, patent leather-like finish of the shoes. The dominant colors are the rich, elegant burgundy of the shoes and the neutral, textured grey of the ground. White text, "want it?", is centrally overlaid, prompting engagement with the displayed product.
0:05man layered outfit medium shot
A medium shot of a male model dressed in a sophisticated layered outfit, standing confidently against a muted grey wall with a subtle vertical texture. The lighting is soft and even, perfectly illuminating the model and highlighting the various textures of his carefully chosen clothing. White text, "need it?", is centrally overlaid. The color palette combines rich, earthy tones like dark brown and light grey with a vibrant, eye-catching pop of red from his turtleneck, creating a harmonious yet striking visual. The scene exudes an aura of refined, contemporary menswear.
0:06woman red coat talking medium shot
A medium shot of a smiling blonde woman, positioned centrally, standing in front of a warm-toned wooden paneled wall. The panels are vertically oriented, creating a clean, structured, and inviting background. The lighting is soft and bright, beautifully illuminating her face and the luxurious texture of her red leather coat. She is looking directly at the camera with a confident and engaging smile, conveying a friendly and stylish demeanor. White text, "farfetch it.", and "SHOP NOW" are clearly overlaid on her torso, acting as a call to action. The scene feels aspirational and chic.
0:07woman red coat walking wide shot
A wide shot of the blonde woman from the previous scene, seen walking confidently from left to right across the frame on a textured cobblestone or paved street. The background is a dark, almost black wall with a prominent grid pattern of square or rectangular blocks, providing a strong urban architectural backdrop. The lighting is consistent with natural daylight, casting subtle shadows and highlighting the textures of the street and the wall, as well as her flowing coat. White text, "farfetch it." and "SHOP NOW" remain overlaid, reinforcing the brand message. The scene conveys dynamic movement and urban fashion, with the camera tracking her progress.
