0:00Intro Question Text Overlay This scene displays a full-screen, static graphic with a solid, deep maroon background. In the top left corner, there is a golden yellow rectangular tag with slightly rounded corners, featuring the hashtag "#IRLSTORIES" in black, sans-serif font. Centered below this tag, the main question "WHAT DO YOU LIKE ABOUT SHOPPING AT GROCERY OUTLET?" is presented in large, bold, white, sans-serif capital letters. The text has a subtle shadow effect, providing a slight depth. The lighting is even and flat, characteristic of a digital graphic. The overall aesthetic is clean, direct, and designed to pose a question to the viewer.
0:02Woman Boy Talking Grocery Store A medium shot captures a woman and a young boy standing in a brightly lit grocery store aisle. The woman is in the foreground, slightly to the left, actively speaking and gesturing with her hands, holding a crumpled white receipt. The boy stands just behind and to her right, attentively listening. The background is softly blurred, revealing shelves stocked with various colorful grocery products and hints of red store signage. The lighting is bright and uniform, typical of an indoor retail environment. The camera remains static, focusing on their upper bodies and interactions.
0:07Man Talking Grocery Store This is a medium shot featuring an older man speaking, positioned slightly off-center to the left in a grocery store aisle. The background is intentionally blurred but shows a bright, open space with shelves of products and large windows that let in ample natural light. Other shoppers are vaguely visible in the distance, including a woman walking from left to right behind him. The lighting is bright and appears natural. The man uses animated hand gestures to emphasize his points as he speaks, conveying a sense of excitement and clarity. The camera maintains a static position throughout the shot.
0:24Older Woman Talking Outside A medium close-up shot focuses on an older woman speaking outdoors. She is positioned slightly to the right of the frame's center. The immediate background is a light-colored brick wall, and a glimpse of another person in a purple shirt is visible behind her left shoulder, mostly obscured. The scene is brightly and naturally lit, suggesting daylight. Her facial expression is very expressive and animated, featuring wide eyes and a broad, genuine smile, indicating happiness and engagement. The camera remains static, capturing her animated delivery.
0:30Man Talking Grocery Store Produce This medium shot features a man speaking enthusiastically in a grocery store, positioned slightly to the right of center. He is standing in front of a vibrant display of fresh green bell peppers and avocados. The background shows blurred activity of other shoppers and visible checkout counters, along with partial store signage that reads "HIP HIP Syrah!" and "SAVE". The overall lighting is bright and even, typical of a well-lit retail environment. The man actively gestures with his right hand as he speaks, conveying his points with passion. The camera remains static, maintaining focus on the man's animated discussion.
0:39End Card Logo Reveal The scene displays a clean white background featuring two prominent brand logos. On the left, the 'Grocery Outlet Bargain Market' logo is presented as a red circle with white text; 'GROCERY OUTLET' is in bold sans-serif, and 'bargain market' is in a smaller, script-like font below it. To the right, the 'Xtreme Value' logo appears as a stylized red hand shape from which a yellow lightning bolt emanates. 'XTREME VALUE' is written in bold white sans-serif text, with 'PRICING' in smaller, red text within the base of the lightning bolt. The logos appear to be part of an animated reveal, although they are static in this frame. The lighting is uniform and bright.
