0:00product shot angled
This scene features two CeraVe Skin Renewing Brightening Lotion tubes, positioned diagonally across a solid, vibrant lavender background. The tubes are white with a prominent purple cap and upper section, displaying the CeraVe logo in white and product information in black and purple text. They are angled upwards from left to right, creating a dynamic, modern composition. The lighting is bright and even, casting soft, subtle shadows that give depth to the tubes. The overall color palette is dominated by the contrasting white of the tubes, the deep purple of their caps and labels, and the pastel lavender background, creating a clean and appealing aesthetic. No human characters are visible; the focus is solely on the product.
0:01product shot straight
The scene transitions to a front-on, eye-level view of two CeraVe Skin Renewing Brightening Lotion tubes standing upright and centered against a solid lavender background. The tubes are identical in design, white with purple caps and branding, featuring the CeraVe logo and product details clearly visible. They are arranged side-by-side, perfectly vertical, creating a sense of balance and symmetry. The lighting remains bright and even, highlighting the textures of the tubes and their glossy surfaces, with minimal shadows. The background maintains the consistent lavender hue, providing a clean and professional setting for the product display. The composition emphasizes the product's packaging and branding.
0:02product closeup hand
This close-up shot focuses on a single CeraVe Skin Renewing Brightening Lotion tube being held by a hand. The top part of the tube, including the purple cap and the beginning of the white body with product text, is visible. A light-skinned hand with neatly manicured, light-pink/nude colored nails gently grasps the tube from the top. The background is a consistent, smooth lavender, creating a minimalist and clean aesthetic. Bright, soft lighting illuminates the scene, making the product details sharp and clear, and highlighting the texture of the hand and the tube. The camera is slightly above eye-level, looking down at the hand and product.
0:03product squeezed onto hand
An extreme close-up shot captures a dollop of white cream being squeezed from the CeraVe Skin Renewing Brightening Lotion tube onto the palm of a light-skinned hand. The ribbed nozzle of the tube is visible as the cream emerges in a smooth, thick line, forming a neat, round globule on the skin. The hand is slightly cupped, creating a soft surface for the product. The background remains the solid lavender color. The lighting is direct and bright, emphasizing the texture of the lotion and the skin, creating slight highlights on both. The focus is sharp on the product being dispensed, showcasing its consistency.
0:04product being rubbed
This is an extreme close-up of a dollop of white cream on a solid lavender surface. A finger with a neatly manicured, light-pink/nude nail gently presses down on the cream, spreading it slightly. The cream appears thick and opaque. The background is a consistent, smooth lavender, providing a clean and sterile environment. The lighting is bright and even, casting minimal shadows and emphasizing the texture of the cream and the fingertip. The shot is tightly framed, focusing solely on the interaction between the finger and the product, demonstrating its texture and how it feels to touch.
0:05woman applying lotion smiling
A medium close-up shot of a Black woman applying lotion to her face, specifically her cheeks and jawline, with a radiant smile. Her hands are gently rubbing the product into her skin, moving upwards and outwards. Her complexion is smooth and glowing, suggesting the effectiveness of the product. The background is a soft, solid lavender, maintaining continuity with previous shots. The lighting is bright and flattering, highlighting her features and the sheen on her skin from the applied product. Her expression is joyful and confident. The camera is static, focusing on her upper torso and face.
0:06woman applying lotion split screen
This scene features a dynamic split-screen showing a Black woman applying lotion to different parts of her face. The top frame shows her hands gently massaging her forehead with upward strokes, while her eyes are partially visible below. The bottom frame shows her hands massaging her cheeks and temple area. Both frames maintain a consistent close-up on her face and hands. Her expression is focused yet pleasant. The background remains a solid lavender. Bright, soft lighting illuminates her skin, which appears dewy and moisturized. The split-screen technique emphasizes the comprehensive application of the product across different facial areas.
0:07woman smiling applying lotion full face
A medium close-up shot of a Black woman, identical to the woman in previous scenes, with a wide, genuine smile, showing her white teeth. She is actively rubbing lotion into her face, primarily focusing on her cheeks and jawline, with both hands. Her eyes are open and looking slightly off-camera to the right. Her skin glows with hydration, reflecting the bright, even lighting. The background is a consistent, soft lavender. The camera is static, maintaining a steady shot of her engaging with the product and expressing contentment. The overall mood is positive and suggests satisfaction with the product.
0:08woman smiling looking at camera
This scene presents a medium close-up of a Black woman, identical to the one in previous shots, looking directly at the camera with a bright, confident, and genuine smile. Her face is slightly angled, creating a dynamic pose. Her dark hair is pulled back into a ponytail, emphasizing her facial features and the healthy glow of her skin, which appears well-hydrated and luminous. The background remains a soft, solid lavender. The lighting is bright and even, flattering her complexion and highlighting the subtle sheen on her skin. Her expression conveys happiness and satisfaction, making direct eye contact with the viewer. The camera is static.
