0:00countdown sequence
A dynamic countdown sequence is displayed against a dark, sparkling background. Large, shimmering golden numbers (3, 2, 1) rapidly transition, each number appearing with a bright flash and subtle camera shake, resembling a digital LED display made of glowing particles. The background is filled with numerous small, bright, and colorful circular particles that twinkle and float upwards, creating a festive and celebratory bokeh effect. A prominent red vertical bar on the left side of the frame features the 'MATTRESSFIRM' logo in white, rotated vertically. Overlaid white text, in a clean sans-serif font, reads 'New year, incredible deals' in a larger size, with 'starting in...' positioned below it. The dominant color palette consists of rich gold, deep black, and contrasting red and white.
0:02bedroom product display 1
A medium shot frames a meticulously styled modern bedroom. The central focus is a large bed with a textured, cream-colored headboard. The bedding is luxurious, featuring a light beige comforter layered with a thick, shaggy cream faux fur throw and a chunky knit cream blanket draped at the foot. Decorative pillows include solid dusty pink cushions, two fluffy cream cushions with textured details, and a rectangular pillow adorned with pom-pom trim. To the left, a light wood fluted bedside table holds a modern lamp with a cream shade, a white ceramic vase with delicate dried branches, and a small gold decorative object. The wall behind the bed is light grey with subtle vertical paneling, providing a clean, elegant backdrop. The floor is covered by a soft, light-colored shag rug. Soft, warm lighting illuminates the scene, emphasizing the textures and creating a cozy ambiance. A red vertical bar with the 'MATTRESSFIRM' logo is present on the left side of the frame. White text 'Up to 60% OFF' is overlaid in the upper center.
0:07bedroom product display 2
This medium shot presents an alternative arrangement of the modern bedroom, maintaining a similar aesthetic. The bed features the same textured cream headboard, set against the light grey paneled wall. The bedding is now highlighted by a plush, quilted dusty rose-colored comforter, paired with matching dusty rose pillows and an assortment of textured cream and light brown accent pillows, including one with decorative pom-poms. A crisp white flat sheet is visible beneath. The fluted bedside table to the left, adorned with the lamp and decorative elements, remains consistent. The soft, warm lighting continues to create an inviting and comfortable atmosphere, enhancing the pastel color palette of pinks, creams, and light greys. The 'MATTRESSFIRM' logo is still visible on the red vertical bar to the left. Overlaid white text states '+ FREE Adjustable Base' in a large, bold font, with smaller text 'on select mattresses' directly below it, positioned in the upper center of the frame.
0:11overhead sleeping shot
An overhead shot captures a woman sleeping peacefully in a luxurious bed. The bed is made with a pristine light cream duvet and a soft dusty pink pillowcase. The woman, positioned centrally, is lying on her back, with her head slightly turned to her left side. Her long, dark brown hair spreads out gracefully around her head on the pillow. She wears a comfortable light pink and white striped long-sleeved pajama top. Her eyes are closed, and her facial expression is serene and relaxed, conveying a sense of deep comfort and undisturbed sleep. At the foot of the bed, a chunky knit blanket and a fluffy faux fur throw, both in cream and beige tones, are neatly folded. The surrounding floor is covered by a soft, light-colored textured rug, and the edge of a light wood nightstand is visible in the upper left. The lighting is soft and diffused, contributing to the tranquil and restful mood of the scene. The 'MATTRESSFIRM' logo remains on the red vertical bar on the left edge. White text 'We Make Sleep Easy™' is overlaid in the upper left section of the frame.
