0:00man opening fridge A medium shot captures a man in a light purple t-shirt and grey shorts standing in a modern kitchen. He is positioned on the right side of the frame, facing left as he opens the left door of a sleek, stainless steel French-door refrigerator. The kitchen background features light grey upper and lower cabinets with gold hardware, pristine white countertops, and a subtle white subway tile backsplash. Natural light illuminates the scene, creating soft shadows. On-screen text, 'I USED TO WING DINNER,' appears first, followed by 'AND SOMEHOW SPEND MORE,' overlaid in yellow boxes with black outlines. The man looks into the fridge with a neutral expression before closing the door. The camera remains static.
0:03man picking up delivery A medium wide shot from a slightly elevated angle shows a man in a white polo shirt and green pants bending down to pick up a large cardboard box. The scene takes place on a front porch with a prominent red brick wall on the right and a dark, almost black, front door on the left, adorned with a festive green and red holiday wreath. A patterned green and brown doormat sits directly in front of the door. The concrete porch is brightly lit by natural daylight, casting clear shadows. The box is clearly labeled 'Every Plate' in large orange letters. On-screen text, 'SO WE STARTED USING EVERYPLATE,' is displayed in a yellow box. The man carefully lifts the box.
0:06man carrying box inside A medium shot captures the man, now seen from the back, as he carries the 'Every Plate' box through an open front door. The camera is positioned inside the house, looking out towards the porch. The interior flooring is a dark wood or tile, contrasting with the lighter concrete of the porch. The bright daylight from outside illuminates the man and the box. The brick wall and the black door with its wreath are still visible, providing context. On-screen text, 'IT'S A BOX THAT,' appears in a yellow box. The man walks smoothly, indicating the box is not excessively heavy.
0:06ingredients on counter An overhead shot displays an array of meal kit ingredients laid out on a pristine white speckled kitchen countertop. The focus is on a printed recipe card, 'Sweet & Spicy Thai Chicken,' at the center. Around it, clear plastic pouches contain various components: a beige, grainy mixture (likely rice), a reddish sauce, and vibrant green chopped herbs. An empty silver aluminum baking tray is also present, ready for assembly. The lighting is bright and even, highlighting the fresh appearance of the ingredients. On-screen text sequentially displays: 'SHOWS UP WITH EVERYTHING', then 'WE NEED TO COOK', then 'A REAL MEAL.', and finally, 'SIMPLE STEPS AND NOTHING COMPLICATED.' Hands are briefly seen placing the items.
0:10assembling oven bake A medium shot in a modern kitchen shows the man (wearing a white short-sleeved button-up shirt) and a young girl assembling an oven-bake meal. They stand at a white countertop with a white subway tile backsplash and light wood cabinetry in the background. A stainless steel range with a ventilation hood is visible. The man, positioned on the right, uses a spoon to transfer a light-colored, granular mixture from a blue bowl into a silver aluminum baking tray. Three such trays are on the counter. The young girl, in a light blue dress with white floral patterns, is on the left, intently watching the man's actions, her chin resting on the countertop. The lighting is bright and even. On-screen text reads: 'TONIGHT'S AN OVEN BAKE,' followed by 'SO WE TOSS IT TOGETHER.'
0:12prepping green beans This medium shot continues in the same bright, modern kitchen. The man and young girl are at the white countertop, focusing on preparing green beans. A wooden cutting board covered with fresh green beans is placed in front of them. The man, still in his white shirt, is snapping the ends off the beans. The young girl, in her blue floral dress, reaches out her right hand towards the beans on the board, showing eagerness to help. Both have smiling and happy expressions, indicating a positive and interactive activity. The background features the white subway tile backsplash and light cabinetry. On-screen text, 'SHE'S IN CHARGE OF,' is displayed.
0:14placing tray in oven A medium close-up shot focuses on a sleek stainless steel double oven range in the modern kitchen. The man's arms and torso are visible as he opens the bottom oven door. He carefully slides a silver aluminum baking tray, which contains the assembled meal, into the glowing interior of the oven. A black and white striped kitchen towel hangs from the oven handle. The white subway tile backsplash is visible above the range. The lighting is bright, highlighting the metallic sheen of the appliance. On-screen text, 'IN THE OVEN,' is displayed as he closes the door using the towel, demonstrating a smooth and practiced motion.
0:16father daughter interaction The scene returns to a medium shot of the man and young girl interacting playfully at the kitchen counter. The man, in his white shirt, is now seen from the chest up, smiling down at the girl. The girl, in her blue floral dress, is reaching out to hand him a green bean, with a wide, joyous smile on her face. Her body language is full of excitement and happiness. The clean, modern kitchen environment with white countertops and subway tile backsplash remains in the background. The lighting is bright and cheerful. On-screen text appears sequentially: 'MORE VEGGIE OPTIONS,', then 'NO CHOP MEALS, AND', and finally, 'IT FITS OUR BUDGET.'
A medium wide shot shows a family enjoying dinner together at a light-colored, rustic-style dining table. The camera is positioned behind the man, who is seated on the right, offering a green bean to a child in a pink long-sleeved shirt sitting across from him. Another child, in a blue dress, is seated to the left of the child in pink, also eating. Each person has a plate of food, including green beans and a grain mixture. The children are smiling, indicating a pleasant mealtime. The background reveals the adjacent modern kitchen, similar to previous scenes, with light cabinetry and white countertops. The lighting is warm and inviting. On-screen text: 'HONESTLY, THIS IS THE BEST', followed by 'KIND OF WEEK NIGHT'.
0:21child testimonial eating A medium close-up shot features the young girl from the previous scene, now dressed in a pink long-sleeved shirt, seated at the dining table. She takes a spoonful of food, looks up towards the camera, and gives a wide, genuine smile, clearly enjoying her meal. Her expression is one of happy satisfaction. Her blonde hair is tied up in a ponytail. The background shows the light-colored kitchen cabinets and a gold-colored faucet. Bright, inviting lighting fills the scene. On-screen text overlaid on the video reads: 'Get $2.99/meal on your first box + 10% off for a month' and below it, in smaller text, '*Offer applied as discount on first box, varies by plan'.
0:23call to action endcard The scene transitions to a solid black screen. Centered on the screen is a bright orange rectangular box with white text. The main text reads: 'Get $2.99/meal on your first box + 10% off for a month'. Below this, in smaller white text, is a disclaimer: '*Offer applied as discount on first box, varies by plan'. The text is static and prominently displayed against the dark background, clearly communicating a promotional offer. There are no visual elements other than the text on the black screen.
